Flordeliza De Vera
Paranque City
Summary
Results-driven e-commerce leader,born to build strategic, successful campaigns to drive revenue, increase market share and cement industry dominance for demanding clients. Focused, performance-minded with proven skills in project management, team building, stakeholder relations and campaign optimization.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Category Management Planner
Shopee Philippines
Pasig
11.2023 - Current
- Working closely and assisting category manager to define, implement and execute the business development/growth strategy for the category.
- Developing category initiatives and promotion proposals to achieve sales targets.
- Organized cross-functional meetings with stakeholders from different departments in order to discuss category initiatives.
- Planning of initiatives based on trends and needs of the project.
- Monitored project progress and adjusted plans as needed to meet category goals on time and within budget.
- Managed timelines for completion of tasks assigned by upper management.
- Handled pilot project for Shopee Beauty Official Livestream account .Building this to a more regular stream eventually, replicating the offline/in-store buyer experience of consulting with a beauty advisor when purchasing.
- Big (KOL) on TikTok: Successfully collaborated with a major TikTok influencer to drive brand awareness and engagement. Led the coordination of content creation, campaign strategy, and performance tracking, contributing to an 12% increase order growth and 1.22x total traffic
FMCG Senior Category Lead
Shopee Philippines
Taguig City
04.2022 - 11.2023
- Responsible for the creation and build-up strategy which in turn grows revenue & seller base of the category.
- Responsible for over-all key defining strategies of category management: category analytics, program analysis.
- Leads a team responsible for day-to-day communications to category operators and sellers to maintain a healthy and long-term business.
- Responsible for supervising and leading a team of Key Account Managements and ensure correct and timely completion of team member’s performance report
- Development of over-all skills direction of the category team – operational analytics, campaign development, and business planning & reviews. Ensures sustainable growth of all Shopee business partners and build a long-term healthy business relationship.
- Achievements-Cross-Functional Leadership:
Collaborated with seller management team to create a program to counter 2 competitor platforms targeted big campaigns, resulting in 3x growth of sellers - MLM CEOs Acquisition-Successfully acquired and managed 15+ big KOL CEOs on tiktok a high-value accounts, contributing to a 18% increase in total Shopee beauty marketplace
Senior -Relationship Manager
Shopee Philippines
Taguig City
12.2016 - 03.2022
- Manage both marketplace and brands, market research, data analysis and helping to create new strategy and initiative within the category.
- Provide in-depth insight on assigned sellers to Category Managers,Team Leads in order to execute overall category strategies in line with the brand’s goals.
- Deliver impact on category growth by ensuring seller campaign participation and marketing support
- Understand data points to provide insights to brands regarding sales performance and operational improvements.
- New Product Launch Success:
Led the launch of Makeup/Personal Care, achieving a 10k sold target within the first 6 months - Implemented innovative, out-of-the-box strategies for seller, resulting in 5x orders;ensured long-term success by developing scalable processes, which continue to benefit the seller, sustaining ongoing revenue growth
- Managed and retained sellers for 3 years by fostering strong relationships, consistently meeting their evolving needs, and contributing to ongoing business success; metrics are ensuring monthly growth in ADO/ADGMV, program investment.
- Received the "Top Performer of the Year" award for exceeding quarterly sales targets by double digits in ADO/ADGMV 2019-2021
Senior- Operations Quality Analyst
Lazada Philippines
Taguig City
11.2014 - 12.2016
- Setting quality standards by defining and documenting clear processes for agents to follow in order to meet quality standards.
- Identifying process improvements and create proposals to top management.
- Lead the training of new agents during nesting period covering the quality standards matrix, call flow, resolution process etc.
- Conducts coaching and feedback gathering to all agents who do not meet required quality standards
- Weekly and monthly reporting directly to the VP for Marketplace Operations.
Dispute Management -Team Lead
Lamido By Lazada Philippines
Makati City
09.2013 - 10.2014
- Creation of processes when necessary including but not limited to Customer Service to Order Fulfilment and Customer Service to Sales Interactions, Escalation Processes, and Zen desk Procedures.
- Managing process adherence and change management.
- Prepares and serves warnings and disciplinary actions effectively to the agents and makes effective/appropriate decisions relative to the corrective action as necessary.
- Responsible for project proposals to improve area operations, efficiency and service to both internal and external customers.
- Setting up regular coaching sessions with Customer Service staff.
Education
Bachelor of Science - Information Technology Major in Information System
Quezon City Polytechnic University
Skills
- Category Planning and Alignment
- E-commerce management
- Leadership
- Mentoring
- Negotiation
- Sustainability Initiatives
Affiliations
Scholarship Awardee, Scholar Ng Bayan - SYDP-IT 06/2009, 04/2013
Certification
- Leadership Training, 04/2022
- Discover Your Inner Leader Workshop, 08/2019
- Trends in Rise of Information Economy, 08/2012
Accomplishments
Scholarship Awardee, Scholar Ng Bayan - SYDP-IT 06/2009, 04/2013
Information Technology- Best in Thesis, 2013
Timeline
Category Management Planner
Shopee Philippines
11.2023 - Current
FMCG Senior Category Lead
Shopee Philippines
04.2022 - 11.2023
Senior -Relationship Manager
Shopee Philippines
12.2016 - 03.2022
Senior- Operations Quality Analyst
Lazada Philippines
11.2014 - 12.2016
Dispute Management -Team Lead
Lamido By Lazada Philippines
09.2013 - 10.2014
Bachelor of Science - Information Technology Major in Information System
Quezon City Polytechnic University
- Leadership Training, 04/2022
- Discover Your Inner Leader Workshop, 08/2019
- Trends in Rise of Information Economy, 08/2012
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