Maria Ryna Angelica Claro
Cainta,RIZ
Summary
Well-qualified Marketing Planning and Support professional with broad base 9 year experience in end-to-end marketing and sales activities, seeking to explore opportunities for career growth and continuous learning. Strong attention to detail, effective communication skills, and solid history of tackling diverse and challenging requirements. Well-versed in dynamic marketing trends, forecasting, and budget planning, working in 24/7 uptime environment, delivering high levels of in-house and external customer satisfaction.
Overview
10
10
years of professional experience
Work History
Innovations and Category Associate Manager
Coca-Cola Bottlers Philippines Inc.
02.2024 - Current
- Achieved a 5% increase in market share compared to the previous year.
- Led the launch of four innovative products, coordinating cross-functional teams to ensure timely market entry.
- Managed inventory efficiently, reducing expiration exposure by 60%.
- Analyzed sales performance and execution across the entire alcohol category.
- Identified and reported key performance indicators to drive successful category management.
Category Manager - Juices, Teas, Dairy, Softdrinks
Philippine Seven Corporation
01.2022 - 01.2024
- Company Overview: 7-Eleven Philippines
- Increased sales of juices, and teas by 20% VS pre pandemic
- Negotiated between 85 suppliers on promotions and activations sourced and launched 30 NPDS
- Managed inventory levels and forecasting to minimize effects of global supply chain issue
- Generated weekly reporting of sales performance
- 7-Eleven Philippines
Marketing Planning and Support Specialist
Philippine Seven Corporation
03.2017 - 01.2022
- Company Overview: 7-Eleven Philippines
- Analyzed quarterly performance reviews and weekly reports records, while maintaining accuracy and efficiency
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate, and support sustainability objectives in coordination with different departments
- Streamlined end-to-end sales & marketing processes and updated approval and logistics procedures for support action consistency
- Coordinated with different departments for bi-monthly new items and promotions operations brochure, increasing 5% saving on printing expenses through excellent proofreading prior to submission vs PY
- Executed Bi-Annual Trade Shows as Project Lead, increasing 20% in participating items vs PY, securing a minimum of Php 100,000 in cost savings per event
- 7-Eleven Philippines
Assistant Category Manager
Philippine Seven Corporation
09.2016 - 02.2017
- Company Overview: 7-Eleven Philippines
- Handled business and technical aspects such as forecast planning and logistics for suppliers, commissaries, and stores, activations, and marketing activities for City Blends Prima
- Increased Prima Coffee Machine roll out to 84 stores vs 50 stores in PY
- Mitigated business risk and improved customer lead times through thoughtful supplier network design
- Assisted in the first ever TV promotion for City Blends with celebrity endorsers by incorporating suggested changes to layouts and providing necessary support to its approval process to drive success
- Identified and reported key performance indicators to define successful category management
- Monitored market to capitalize on latest trends
- 7-Eleven Philippines
Operations Start-Up Manager
Philippine Seven Corporation
08.2016 - 09.2016
- Company Overview: 7-Eleven Philippines
- Assisted the Zone, District, and Operations Field Consultant in daily store operations involving accurate inventory checks and store compliance with brochures and promotions, while maintaining up-to-date knowledge and high levels of productivity
- Supported the manpower training for newly opened stores and franchisees
- Onboarded franchise owners to help them get familiarized with store operations, processes, and procedures
- 7-Eleven Philippines
Graduate Management Trainee
Philippine Seven Corporation
10.2014 - 03.2015
- Company Overview: 7-Eleven Philippines
- Underwent training in the Operations division from Sales Associate to Store Manager level
- Handled several 7-Eleven branches in Antipolo and Rizal area with diverse customer demographics and requirements
- Excelled in every store position and regularly backed up front-line staff to keep expertise fresh and relevant
- Managed daily manpower and inventory while ensuring sales targets of stores are reached
- 7-Eleven Philippines
Marketing Associate
VMV Hypoallergenics
08.2015 - 07.2016
- Handled social media promotions and logistics
- Coordinated with US-based team for simultaneous promotions
Education
Bachelor of Science - Economics
University of the Philippines
01.2014
High School Diploma -
Assumption Antipolo
01.2010
Skills
- Sales and Marketing Expertise
- Marketing Planning and Implementation
- Forecasting and Planning
- Leadership and Communication
- Microsoft Office
- MySQL
- Stata
Languages
Filipino
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hiligaynon
Bilingual or Proficient (C2)
Timeline
Innovations and Category Associate Manager
Coca-Cola Bottlers Philippines Inc.
02.2024 - Current
Category Manager - Juices, Teas, Dairy, Softdrinks
Philippine Seven Corporation
01.2022 - 01.2024
Marketing Planning and Support Specialist
Philippine Seven Corporation
03.2017 - 01.2022
Assistant Category Manager
Philippine Seven Corporation
09.2016 - 02.2017
Operations Start-Up Manager
Philippine Seven Corporation
08.2016 - 09.2016
Marketing Associate
VMV Hypoallergenics
08.2015 - 07.2016
Graduate Management Trainee
Philippine Seven Corporation
10.2014 - 03.2015
High School Diploma -
Assumption Antipolo
Bachelor of Science - Economics
University of the Philippines
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