Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Arvin E. Oppus

Arvin E. Oppus

Tagbilaran, Bohol

Summary

I am a proactive and enthusiastic individual with a growth mindset, leveraging strong adaptability and eagerness to learn to achieve exceptional outcomes. I am a seasoned sales professional with 18 years of experience in a multi-national company with a proven track record of delivering sales targets and expertise in territory management, people management, revenue growth and customer development. I'm a knowledgeable Territory Sales Manager with background in driving sales growth and expanding market territories. Proven track record of building strong client relationships and identifying new business opportunities. Demonstrated expertise in strategic planning and negotiation to meet and exceed sales targets.

Overview

19
19
years of professional experience

Work History

Territory Sales Manager

Coca-Cola Europacific Aboitiz Philippines
01.2025 - Current
  • As a Territory Sales Manager, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Territory Sales Manager

Coca-cola Beverages Philippines Inc.
09.2019 - 12.2024
  • As a Territory Sales Manager, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Sales Executive

Coca-cola Beverages Philippines Inc.
01.2019 - 09.2019
  • As a Sales Executive, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Sales Executive

Coca-cola FEMSA Philippines
03.2018 - 12.2018
  • As a Sales Executive, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Field Sales Manager

Coca-cola FEMSA Philippines
02.2013 - 02.2018

As a Field Sales Manager, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

District Team Leader

Coca-cola Bottlers Philippines Inc.
03.2011 - 02.2013
  • As a District Team Leader, I oversee a multi-million investment by managing distribution partners and ensuring profitable business distribution.


  • Major responsibilities:
  • Partner Management to drive business growth and profitability.
  • People Management and leadership to develop and motivate team members.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Asset Management to ensure efficient distribution of company assets.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Sales leadership to deliver targets and drive revenue growth.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • To achieve sales targets and revenue growth while maintaining a profitable and efficient business operation.
  • Motivated and mentored sales employees to enhance presentation, negotiation and customer relations abilities.
  • Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to end customers.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Customer Marketing Associate

Coca-cola Bottlers Philippines Inc.
03.2009 - 03.2011
  • As a Customer Marketing Associate, I provided sales support by executing marketing initiatives across my assigned territory. My responsibility also includes managing trade programs and promotions to drive sales and engagement, monitors outlet merchandising execution to ensure brand visibility, coordinates sales activations to promote our products and services and also engage in ensuring product availability on new product lunches.


  • Major responsibilities:
  • Coordinated events and sponsorships aimed at increasing brand visibility within target markets.
  • Leveraged customer feedback to inform future marketing initiatives and improve overall satisfaction levels.
  • Monitored industry trends to stay informed on emerging opportunities for effective marketing tactics.
  • Established loyalty programs designed to reward frequent customers and encourage repeat business.
  • Assisted in the creation of sales presentations that effectively communicated the value proposition of various products or services.
  • Provided exceptional support during product launches, ensuring timely delivery of promotional materials to relevant stakeholders.
  • Collaborated with cross-functional teams to create a cohesive customer experience across all touchpoints.
  • Generated reports to support development and implementation of marketing plans.

Account Developer

Coca-cola Bottlers Philippines, Inc.
06.2007 - 03.2009
  • As an Account Developer, my role involves visiting and managing accounts within my assigned area. my focus is driving sales volume through both horizontal and vertical growth strategies. Additionally, I provide coaching and training to distributors sales team to enhance their sales capabilities to improve their performance. I also conduct pre take off meetings to communicate the company's direction and execution plans to trade partners, ensuring alignment and successful implementation.
  • Major responsibilities:
  • Provided exceptional customer support, resolving issues promptly and professionally.
  • Collaborated with cross-functional teams to drive successful account development strategies.
  • Verified each account met company merchandising standards by determining individual needs before each replenishment order.
  • Developed strong relationships with clients, leading to increased business retention and growth.
  • Sold incremental displays, equipment placements and promotional programs.
  • Aligned with sales and partner teams to support overall company revenue targets.
  • Built relationships with customers and community to promote long term business growth.
  • Informed customers of promotions to increase sales productivity and volume.

Sales Engineer

Copylandia Office Systems Corporation
03.2006 - 05.2007
  • As a Sales Engineer, I specialized in selling electronic products like photocopiers & duplicators. my responsibilities include managing my workplan, conducting regular visits to existing accounts to build opportunities to expand our services. I also focus on opening new accounts to drive sales growth and increase revenue.

Education

Bachelor of Science - Electronics and Communications Engineering

Holy Name University
01.2004

Skills

  • Account Management
  • Effective sales presentation
  • Strategic marketing planning
  • Sales forecasting
  • Business strategy development
  • Customer Service
  • Effective leadership
  • Negotiation
  • Emotional Intelligence
  • Leadership abilities
  • Performance coaching
  • Team Effectiveness Management
  • Sales Promotion
  • Executive Management
  • Coaching and development
  • People Management
  • Sales Force Effectiveness
  • Influencing Others
  • Ethical Standards
  • Organizational change management
  • Employee Relations

Languages

Cebuano
English
Tagalog

Timeline

Territory Sales Manager

Coca-Cola Europacific Aboitiz Philippines
01.2025 - Current

Territory Sales Manager

Coca-cola Beverages Philippines Inc.
09.2019 - 12.2024

Sales Executive

Coca-cola Beverages Philippines Inc.
01.2019 - 09.2019

Sales Executive

Coca-cola FEMSA Philippines
03.2018 - 12.2018

Field Sales Manager

Coca-cola FEMSA Philippines
02.2013 - 02.2018

District Team Leader

Coca-cola Bottlers Philippines Inc.
03.2011 - 02.2013

Customer Marketing Associate

Coca-cola Bottlers Philippines Inc.
03.2009 - 03.2011

Account Developer

Coca-cola Bottlers Philippines, Inc.
06.2007 - 03.2009

Sales Engineer

Copylandia Office Systems Corporation
03.2006 - 05.2007

Bachelor of Science - Electronics and Communications Engineering

Holy Name University
Arvin E. Oppus