Laurens Gabriel Almira
Quezon City, Metro Manila
Summary
Dynamic leader with extensive experience in strategic planning and team leadership, honed at Mindshare Unilever - Philippines. Excelled in deploying impactful media campaigns for major brands, enhancing category KPIs through innovative digital and traditional strategies. Proven project management and budget oversight skills, with a track record of delivering efficient, effective media solutions.
Overview
5
5
years of professional experience
Work History
SENIOR MANAGER-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
04.2024 - 01.2025
- Led Unilever Home Care category’s media deployment and delivery
- Spearheaded Surf's VisMin media campaigns offline to online
- Collaborated effectively with both local and global clients to meet diverse needs and expectations
- Contributed in achieving laundry category market leadership through media initiatives
- Achieved strategic objectives by leading cross-functional teams.
- Ensured efficient achievement of category corporate commitments
- Fostered growth and development of peers and subordinates
- Transformed Home Care from traditional media focused category to effectively adapt best in class digital innovations
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
MANAGER-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
04.2022 - 03.2024
- Digital and traditional media planning for Rexona
- Ensure media campaign efficiency and effectiveness by liaising closely with media buyers to ensure seamless integration between traditional and digital activities
- Deliver post campaign evaluations and media learnings
- Monitoring competitor brands’ latest advertisements and media efforts
- Trained and supervised digital executives
- Launched Rexona First Day Vibe media campaign across Facebook, Instagram, Twitter, and Tiktok
- Launched Rexona Spartan: Survival of the Freshest media support for on ground executions
EXECUTIVE-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
09.2019 - 03.2022
- Digital and traditional media planning for Surf, Domex, and Comfort Detergent
- Launched Surf Wais University traditional and digital media amplifications
- Launched Comfort Care Co-Lab Clothes Care campaign
Education
Bachelor of Science - Marketing Management
DE LA SALLE UNIVERSITY
Manila, Metro Manila, Philippines06-2019
Skills
- Strategic planning
- Team leadership
- Project management
- Budget oversight
- Budget management
- Resource allocation
- Process optimization
- Client relations
- Cross-functional collaboration
Awards
- 2024 Marketing Excellence: Surf - Excellence in Gaming - Silver
- 2023 MMA Smarties: Rexona - Best Use of Short or Long Form Video - Silver
- 2023 MOB-EX: Rexona - Best Mobile Campaign for a Specific Audience - Gold
- 2021 ICE: Surf Fabcon - Digital Category - Silver
Timeline
SENIOR MANAGER-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
04.2024 - 01.2025
MANAGER-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
04.2022 - 03.2024
EXECUTIVE-PLANNNIG
MINDSHARE UNILEVER - PHILIPPINES
09.2019 - 03.2022
Bachelor of Science - Marketing Management
DE LA SALLE UNIVERSITY
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