GLAISA CASTILAN
Virtual Assistant/Social Media Manager/Customer Relations Manager
Dagupan City
Summary
Innovative Marketing leader with 16+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Officer, Assistant Manager
BANCO DE ORO UNIBANK, INC.
07.2008 - 02.2024
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Contributed to company growth by identifying business opportunities through lead generation activities on social media platforms.
- Developed comprehensive marketing plans for product launches, driving successful outcomes.
- Conducted several analyses to client's portfolio and provided advice regarding the bank's products and services that suit their needs
- Maximized growth potential by effectively scheduling employees to ensure great customer experiences and by maintaining high levels of controls through daily observations, coaching, and weekly assigned goals dispersed among staffs
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Increased sales through effective merchandising strategies and targeted promotions.
- Improved customer loyalty by developing targeted retention programs and initiatives.
- Mentored team members to enhance professional development and accountability in workplace.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Sales Supervisor
Jakey's M Pharmacy (Family Business)
01.2002 - 05.2008
- Possessed strong understanding of the pharmaceutical marketplace and the product sales processes
- Involved in Stock Control and Management
- Giving advice and guidance on product selection to customers
- Coordinated promotional events to showcase product offerings effectively, attracting new customers to the brand.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
Owner/Proprietor
Calbest Grocery and Gen. Merchandise
01.2007 - 01.2008
- Implemented efficient systems for inventory management, order processing, and shipping logistics.
- Responsible in recruiting, interviewing, hiring, training and coaching of the store team
- Maintained a high standard of merchandising, placement, store signage, and proper display techniques to create an inviting atmosphere for customers
- Conducted market research to inform product development decisions and identify potential growth areas.
Education
Doctor of Philosophy in Business Entrepreneurship (Honoris Causa) -
Philippine Christian College & ACTS Philippines
01.2015 - 04.2016
Bachelor of Science Major in Management - Business Management And Marketing
University of Luzon
Dagupan City, Pangasinan, Philippines 01.2002 - 04.2006
Skills
Brand building
undefinedReferences
- Engr. Augusto Sarmiento, Dagupan Electric Corporation, CEO, +639989993132
- Albert M. Manuyag, AMKA Trading, Business Owner, +639209528309
Timeline
Doctor of Philosophy in Business Entrepreneurship (Honoris Causa) -
Philippine Christian College & ACTS Philippines
01.2015 - 04.2016
Marketing Officer, Assistant Manager
BANCO DE ORO UNIBANK, INC.
07.2008 - 02.2024
Owner/Proprietor
Calbest Grocery and Gen. Merchandise
01.2007 - 01.2008
Sales Supervisor
Jakey's M Pharmacy (Family Business)
01.2002 - 05.2008
Bachelor of Science Major in Management - Business Management And Marketing
University of Luzon
01.2002 - 04.2006
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