Venus Martel
Toledo City, Province Of Cebu
Summary
Results-driven SEO specialist with eight years of extensive experience in on-page, off-page, and technical SEO. Recognized for a meticulous approach to refining and optimizing strategies that yield measurable outcomes, thriving in collaborative environments that foster teamwork across cross-functional teams. A proactive mindset combined with creative problem-solving abilities ensures the delivery of innovative solutions tailored to meet client objectives and drive business growth. Committed to staying ahead of industry trends to continuously enhance SEO marketing initiatives and maximize online visibility.
Overview
17
17
years of professional experience
Work History
Senior SEO Specialist
MicroSourcing
05.2023 - 09.2025
- Assist SEO Manager to measure & report on all aspects of SEO performance.
- Proactively identify opportunities for SEO growth (new subcategories, product types, facets etc.), raising these with the SEO Manager.
- Work with various teams to ensure the entire website and backend business processes follow SEO best practice.
- Identify potential opportunities via continuous competitor research that could improve our own SEO performance.
- Assist the SEO Manager and wider business in transitioning from Magento 1 to Magento 2, identifying permanent improvements to the website.
- Conduct Technical SEO audits regularly with our partner digital agency, submitting these requests to relevant internal teams.
SEO Analyst
Ray Business Technologies
07.2022 - 04.2023
- Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
- Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
- Stay up-to-date with industry trends and algorithm updates to inform SEO strategies
- Monitoring website traffic, search results, and developing strategies.
- Collaborate with other team members to ensure that SEO initiatives align with overall marketing objectives
- Perform weekly SEO audits and communicate all recommendations to assigned developers and content writers.
SEO Specialist - Team Lead
SEO Leverage
03.2020 - 05.2022
- Perform full website audit and identify SEO problems
- Manage team of SEO specialists.
- Perform full content audit
- Conduct keyword research and recommend keywords to target
- Track, report, and analyze site organic traffic and conversions based on the site’s Google Analytics
- Develop SEO recommendations based on data-driven analysis (website architecture, content, linking)
- Perform Competitive Analysis
- Prepares Link Plan for the Link Building Team
- Review SEO recommendations provided by the Consulting Team members
- Collaborate with colleagues from other departments (Link Building Team, Content Team, etc.)
- Prepare SEO Consulting Team SOP's.
- Provide positive feedback to the clients
Key Account Specialist
Lexmark International
03.2019 - 03.2020
- Served as the single point of contact for all service delivery issues.
- Managed service calls placed by the account from break to fix, end to end.
- Monitored, tracked, and reported monthly service delivery performance.
- Developed and generated monthly service quality and performance metrics.
- Presented monthly service performance metrics to the account at the executive level.
- Handled customer satisfaction issues, determined root causes, developed action plans, implemented changes, and followed through to resolution.
Online Business English Communication Trainer
Bizmates Philippines
12.2017 - 12.2018
- To teach Business English to Japanese professionals using the Bizmates methodology
- To guide Japanese professionals in their business communications concerns
Online English Teacher (Part-Time)
Bibo Global Opportunity
01.2016 - 08.2016
- Help students improve their listening, speaking, reading and writing skills in English.
- Plan and prepare lessons
- Conduct lessons through Skype
- Determine student's development and progress
- Present lessons and listen to student's questions attentively
SEO Link Builder
Digital Search UK
06.2012 - 12.2015
- Coordinate with SEO team in link building strategies
- Develop and implement link building strategy
- Engage in Guest blogging/posting activities using guest blogging platforms
- Engage in regular or manual outreach of high quality blogs/websites for link placement
- Management of content distribution and link prospecting
- Background checking of blogs/websites using Majestic SEO and SEOmoz
- Haggling with potential bloggers for a link placement
Customer Service Specialist
Convergys Philippines
12.2008 - 12.2011
- Assist IT Technicians in activating and troubleshooting Internet, Phone and Cable Services for customers
- Escalate advance troubleshooting problems to Denver (Tier 3 Support)
- Create troubleshooting tickets
Education
Bachelor's Degree - Information Technology
University of San Jose-Recoletos
10.2008
Skills
- Teamwork
- Keyword Research & Analysis
- Competitor and Data Analysis
- Leadership
- Communication
- Adaptability
- Problem-solving
- Attention to detail
- Creativity
- Time management
- Search Engine Optimization
- Google Analytics
- Google Search Console
- Screaming Frog
- Chat GPT
- SGE & AI-Driven Search
- Botify
- Ahrefs
- SEMRush
- Adobe Analytics
- Magento, Wordpress
- Facebook Ads
- E-commerce SEO
- English
Timeline
Senior SEO Specialist
MicroSourcing
05.2023 - 09.2025
SEO Analyst
Ray Business Technologies
07.2022 - 04.2023
SEO Specialist - Team Lead
SEO Leverage
03.2020 - 05.2022
Key Account Specialist
Lexmark International
03.2019 - 03.2020
Online Business English Communication Trainer
Bizmates Philippines
12.2017 - 12.2018
Online English Teacher (Part-Time)
Bibo Global Opportunity
01.2016 - 08.2016
SEO Link Builder
Digital Search UK
06.2012 - 12.2015
Customer Service Specialist
Convergys Philippines
12.2008 - 12.2011
Bachelor's Degree - Information Technology
University of San Jose-Recoletos
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