TERENCE GABRIEL CELEBRE
Business Building Executive
Quezon City
Summary
• High Five Awardee April 2024 (PMFTC Inc)
• Top 2 in sales and program execution for IQOS (December 2023)
• Chosen to execute a special project called "Project Mike" for IQOS and Gathered 100% increase in sales June 2024
• Handled the Top 1 Seller of IQOS in NCR (PMFTC Inc)
• Trade Field Executive of the Year (2021-2022)
• Top 1 Seller of GSM BLUE in SOUTH GMA Area (December 2019)
• Sales Champion Awardee 2019 (Salesworks Philippines)
• Champion in the Advertising Plan Presentation (A.Y. 2017-2018)
• Top 1 in the Oral Presentation of Group thesis (A.Y. 2017-2018)
• College Scholarship (A.Y. 2017-2019)
Overview
6
6
years of professional experience
Work History
On Premise Executive
Pernod Ricard
10.2024 - Current
- Support the Sales Manager in building plans to deliver sales objectives
- Establish distribution of focus brands in on-premise accounts in assigned geographical area with the aim of increasing sales and market share.
- Lead the development and maintenance of the on trade outlet database with a focus on the high energy bars, low energy bars, clubs, casinos, hotels and wherever on-premise consumption is applicable.
- Develop and follow an efficient calling cycle with national distributor on premise team to maximize distribution
- Establish sustainable relationship with key customers and conduct regular meetings with the aim of increasing market share.
- Monitor visibility and ensure stand out with a focus on key accounts
- Coordinate with Marketing and Trade Marketing teams to develop targeted and cost effective promotional and visibility tools
- Conduct regular alignment meetings and trade visits with key distributor sales personnel to effectively communicate product updates, new strategies and business development programs.
- Ensure that commercial and brand building objectives are fully leveraged in all existing contracted and supported accounts and budgets are optimized
- Conduct product training with key stakeholders
- Monitor and report key market trends and propose actions.
- Track pricing and highlight anomalies as part of the global pricing tool.
- Monitor and report Grey Market Activity (GMA) in market.
- Meet weekly/monthly reporting requirements like competitors trade activities, on premise price surveys, modern on trade depletion reports in contracted and supported outlets.
Business Building Executive
Philip Morris International (PMFTC Inc.)
10.2022 - 10.2024
- Handling General Trade accounts and was assigned within NCR
- Conduct Trade Visits on selected Gen Trade Accounts in assigned area and handling Cigarette Brands like Marlboro, Fortune, and Chesterfield.
- Implementation and executions of trade programs.
- Trade Marketing — Creating programs within the budget aligned with the department
- Making sure SRP is being followed
- Conduct Trade Visits on selected Gen Trade Accounts in Quezon City and handling Smoke Free Brand like IQOS
- Doing executions of trade programs to promote IQOS in General Trade here in the Philippines
- Tracking of Sales per store to see improvements
- Help store owners and customers understand the difference of Traditional Cigarette to Smoke Free Products.
- Plan, implement, monitor, and evaluate activities in your assigned territory to support achievement of volume and market share growth
- Ensure availability, visibility potential, distribution, and price compliance of PMFTC products in the outlets
- Develop and coordinate action plans needed with my handled Salesmen, to achieve volume targets.
Key Accounts Supervisor
Ginebra San Miguel Inc.
09.2022 - 10.2022
- Handling On-Premise Accounts (Bars, Hotels, and Restaurant) within NCR
- Conduct Trade Visits from 3pm-1am in assigned area (NCR) to ensure availability of Ginebra San Miguel Products and to monitor consumer off take per account
- Suggests Ginebra San Miguel alochol mixes for stores to have a new product launch
- Account Management - makes sure handled accounts are being taken care of and also making sure Trade Field Executive visits are validated
- Trade Marketing Management - Implements and Discuss Trade/Marketing Programs to Bar, Restaurant, and Hotel Managers/Owners
- Conducts Separate Monthly Alignment meeting with Trade Field Executives, Area Sales Manager, and Bar owners to discuss issues and concerns for proper planning and execution on a monthly basis
- Administrative work.
Trade Field Executive (Key Accounts Executive)
Ginebra San Miguel Inc.
10.2021 - 08.2022
- Handling Convenience Stores like 7 Eleven, Ministop, Alfamart, Puremart, Family Mart, All Day, Lawson (Modern Trade)
- Conduct Trade Visits in assigned area (Bulacan, Caloocan, Malabon, Navotas, Valenzuela) to ensure availability of Ginebra Products and to monitor consumer off take per store
- Account Management in store-level operations related to availability, stock outs, inventory taking, merchandising, promo execution, validation that will help to strengthen our Market share in assigned area
- Trade Marketing - Makes sure that Trade Marketing Programs are being implemented and also Thinks of new Trade Programs aligned with the budget of the company
- Conducts Alignment meeting with Key Accounts Sales Supervisor and discuss issues and concerns for proper planning and execution
- Administrative work.
Route Salesman
Ginebra San Miguel Inc.
10.2019 - 10.2021
- Handling Accounts such as Wholesalers/Retailers (General Trade)
- Helps improve sales in assigned area (Manila) and also open new accounts
- Conducts Monthly Review of sales to see if the assigned area is improving on a monthly basis.
Sales Team Leader
Sales works Philippines
08.2019 - 09.2019
- Handling/Supervising Sales Team
- Helps the team to reach individual sales targets
- Conduct Step by Step Sales Seminars for newly hired individuals
- Administrative work.
Brand Ambassador
Sales works Philippines
06.2019 - 07.2019
- Worked on reaching total target of the Territory every month
- Business to Business Client Calls.
Marketing Intern
Xeleb Technologies Inc.
11.2018 - 01.2019
- Worked on Market Research or Competitive analysis, Storyboards and TVC's at Xeleb Technologies Inc.
Business Activation Executive
Philip Morris International (PMFTC Inc.)
02.2023 - 03.2024
- Handling General Trade accounts and was assigned in Quezon City
- Conduct Trade Visits on selected Gen Trade Accounts in Quezon City and handling Smoke Free Brand like IQOS
- Doing executions of trade programs to promote IQOS in General Trade here in the Philippines
- Tracking of Sales per store to see improvements
- Help store owners and customers understand the difference of Traditional Cigarette to Smoke Free Products.
Education
Bachelor Of Science In Business Administration - Marketing Management
University of the East
Manila, Philippines04.2019
References
- Will furnish upon request
Training
- Market Mind: Be a Professional Sales Person Seminar
- Leadership Summit: Awakening the Leader Within You
- Brand Ambassador Meet up: SKILLS Certification Program
- Basic Selling Systems Workshop and Basic Selling Systems Presentation
- Basic Key Accounts Management Training
Timeline
On Premise Executive
Pernod Ricard
10.2024 - Current
Business Activation Executive
Philip Morris International (PMFTC Inc.)
02.2023 - 03.2024
Business Building Executive
Philip Morris International (PMFTC Inc.)
10.2022 - 10.2024
Key Accounts Supervisor
Ginebra San Miguel Inc.
09.2022 - 10.2022
Trade Field Executive (Key Accounts Executive)
Ginebra San Miguel Inc.
10.2021 - 08.2022
Route Salesman
Ginebra San Miguel Inc.
10.2019 - 10.2021
Sales Team Leader
Sales works Philippines
08.2019 - 09.2019
Brand Ambassador
Sales works Philippines
06.2019 - 07.2019
Marketing Intern
Xeleb Technologies Inc.
11.2018 - 01.2019
Bachelor Of Science In Business Administration - Marketing Management
University of the East
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