Salina Alaine Roque
Head Of Product / Web Designer / Registered Nurse
San Pablo City, Province Of Laguna
Summary
Dynamic leader with a proven track record at Ramos Bakery, adept in product portfolio management and demonstrating exceptional customer empathy. Excelled in responsive web design and product analytics, significantly enhancing user satisfaction and engagement. Spearheaded innovative market strategies, achieving notable growth in brand engagement and sales. Good in design thinking, consistently prioritizing customer needs and business goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Head of Product
Ramos Bakery
San Pablo City, Laguna
11.2022 - Current
- Conducted market research to identify new opportunities for growth, leading to the introduction of successful new products.
- Regularly reviewed competitor offerings to ensure our products remained at the forefront of industry trends and innovations.
- Collaborated with sales and marketing teams to develop go-to-market strategies that maximized revenue potential.
- Mentored junior team members in best practices for product management, fostering a culture of continuous improvement.
- Established clear product vision and strategy, aligning business goals with customer needs.
- Presented insights from user feedback analysis at key meetings which resulted in actionable improvements being implemented quickly.
- Created and managed social media campaigns to increase brand engagement.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Part Time Solar Sales Representative
Go Solar Philippines
01.2022 - Current
- Provided comprehensive education on the benefits of renewable energy sources such as solar power systems to prospective buyers throughout presentations or consultations sessions.
- Followed-up with warm prospects to deepen connections and convert leads.
- Increased solar sales by developing and maintaining relationships with key clients and partners.
Chief Product Officer
Bayanimart
06.2020 - 12.2021
- Collaborated with 50+ Local Brands and Sellers.
- Managed all content creation and product listings on all online marketplaces.
- Formulated a clear product vision and strategy that aligns with the company's overall goals.
- Prioritized enhancements and features based on business impact and customer value.
- Created data-driven processes for continuous improvement of existing products, boosting overall performance and user satisfaction.
- Evaluated competitor offerings as part of ongoing market analysis efforts, identifying areas for differentiation and improvement.
- Improved customer satisfaction ratings by addressing critical pain points in existing products through targeted enhancements.
- Established solid relationships with key stakeholders to ensure buy-in and support throughout the product lifecycle.
- Cultivated strong relationships with sales and marketing teams for effective collaboration during promotional activities around new releases or updates.
- Successfully managed multiple projects in fast-paced environments through individual work and teamwork.
- Leveraged social media, email marketing and e-campaigns to market developed products.
Web Developer
Bayanimart
San Pablo City, Laguna
06.2020 - 12.2021
- Provided front-end development support, creating visually appealing designs that aligned with brand standards.
- Ensured websites are responsive daily and optimized for various screen sizes and devices.
- Conducted A/B Testing
- Resolved technical issues promptly, ensuring minimal disruption to website performance and user satisfaction.
- Reduced load times and improved site speed by optimizing images, scripts, and other assets.
- Engaged with at least 120 users weekly to gather feedback and make informed decisions on UI/UX improvements.
- Boosted web traffic by improving navigation and rectifying bottlenecks.
Head of Product
Milktea Monster
San Pablo City, Laguna
08.2019 - 12.2021
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased store sales.
- Created and managed social media campaigns to increase brand engagement.
- Directed planning and budgeting efforts.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Oversaw budget allocation for product development projects, ensuring optimal resource utilization.
- Established clear product vision and strategy, aligning business goals with customer needs.
- Developed comprehensive roadmaps to guide product development from ideation to launch, ensuring timely delivery.
- Mentored local personnel on best practices and protocols to maximize productivity.
Order Fulfillment Specialist
Pop and Click
11.2017 - 07.2018
- Supported cross-functional initiatives, working closely with other departments to address order-related issues and ensure a seamless customer experience.
- Continuously sought opportunities for process improvements within the order fulfillment department, resulting in increased productivity levels and higher rates of customer satisfaction.
- Maximized customer satisfaction through timely and accurate fulfillment of orders, ensuring proper packaging and shipping methods.
- Managed high-priority orders with exceptional attention to detail, ensuring that all requirements were met in a timely manner while maintaining excellent communication with stakeholders involved.
Store Manager
Ramos Bakery
San Pablo City, Laguna
02.2014 - 08.2017
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
Nurse Therapist
Marie France Group of Companies
Ortigas, Pasig
05.2009 - 02.2011
- Recommended and performed laser treatments, Radio Frequency, microdermabrasion, chemical peels to client's face and body.
- Assisted doctors in performing the top laser treatment RENEW.
- Performed advanced facial treatments using state-of-the-art equipment, maximizing client outcomes while adhering to safety guidelines.
- Educated clients on proper home care routines and recommended suitable skincare products based on their unique needs.
- Consistently met monthly sales goal quota by working with other team members, building customer relations and recruiting new customers, increasing likelihood of repeat business.
- Improved patient satisfaction ratings by delivering compassionate and personalized care.
- Remained calm during high-stress, critical situations, demonstrating sustained focus and problem-solving in real-time.
- Analyzed skin condition and made appropriate product recommendations.
Education
Bachelor of Science - Nursing
FAR EASTERN UNIVERSITY
Manila, Metro Manila, Philippines 04.2001 -
Skills
Product Portfolio Management
Customer Empathy
Responsive design
Product analytics
Design thinking
Certification
Passer, Nursing Licensure Examination
Timeline
Head of Product
Ramos Bakery
11.2022 - Current
Part Time Solar Sales Representative
Go Solar Philippines
01.2022 - Current
Chief Product Officer
Bayanimart
06.2020 - 12.2021
Web Developer
Bayanimart
06.2020 - 12.2021
Head of Product
Milktea Monster
08.2019 - 12.2021
Order Fulfillment Specialist
Pop and Click
11.2017 - 07.2018
Store Manager
Ramos Bakery
02.2014 - 08.2017
Nurse Therapist
Marie France Group of Companies
05.2009 - 02.2011
Bachelor of Science - Nursing
FAR EASTERN UNIVERSITY
04.2001 -
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