Jazmin Casas
Metro Manila
Summary
A versatile Platform and Content Manager with experience in mobile app designing, content structuring, and system testing. Adept at handling multiple accounts, launching apps, and managing digital platforms. Successfully managed over 40 mobile apps and accounts, and worked closely with clients to deploy creative content strategies to reach the target audiences and marketing goals. I am detail-oriented with strong technical skills, the ability to learn concepts quickly and adapt to dynamic and agile roles and environments.
Overview
10
10
years of professional experience
Work History
Head of Product
NorthAlley Philippines Solutions Inc
08.2024 - Current
- Product Strategy & Vision: Define and communicate the product vision and strategy, aligning it with the company's goals and market opportunities
- Roadmap Development: Lead the development of the product roadmap, ensuring alignment with business objectives and customer needs
- Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats
- Leverage insights to inform product decisions
- Product Development: Oversee the entire product lifecycle, from ideation to launch and post-launch performance
- Ensure timely and successful delivery of products
- Customer Focus: Advocate for the customer at every stage of the product development process, ensuring that user feedback and needs are prioritized
- Stakeholder Collaboration: Collaborate with engineering, marketing, sales, and other teams to ensure a cohesive product strategy and successful product launches
- KPIs & Metrics: Define and track key product metrics to measure success and identify areas for improvement
Head of Platform
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
11.2020 - Current
- Manage projects, technical software products, and backend systems: Mobile apps, SaaS, e-commerce, payment solutions, & online betting systems
- Supervise and lead the design and content teams in managing mobile apps and e-commerce websites
- Fulfills Product Owner role in development for key accounts in Gaming, B2B Logistics, E-wallet, and payment solutions
- Liaises with clients, third-party providers, partners, and internal teams, and ensures that all are aligned and up to date with the progress and priorities to guarantee successful project rollout
Platform Manager
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
06.2019 - 11.2020
- Deployed and managed both IOS and Android mobile apps
- Worked with government agencies and helped their app reach over 150,000 downloads and more than 1 million sessions
- Developed content strategies aligned with clients' short-term and long-term marketing targets
- Worked directly with brands, influencers, celebrities, and other key partners
- Produced apps for the Department of Tourism Philippines, Department of Science and Technology, TESDA, Globe Telecom, Fête de la Musique Philippines / Alliance Francaise, Philippine Taekwondo Association, and Philippine Superliga (Women's Volleyball League)
- Prepared content calendars and analytic reports to ensure data-driven and effective executions
Content Manager
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
06.2018 - 06.2019
- Content Planning and Strategy
- Managed digital and on-ground app activities & events
- Design UX and UI for mobile apps
- Provided data analysis and helped clients engage users more effectively
Sales Manager
interni.kitchen
09.2017 - 06.2018
- Managed the showroom and ensured it is kept to company visual standards
- Assisted the CEO & shareholders on day-to-day activities
- Attended meetings with clients, coordinated and hired necessary personnel or contractors for required services
- Networked and helped with business development to find potential clients
HR Officer
Sixstar Brothers Corporation
06.2017 - 09.2017
- Responsible for managing and caring for the health, safety, and welfare of all employees
- Issued memorandums, monitored staff performance and attendance, implemented the company policies, gathered payroll data like bank accounts and working days, and maintained physical and digital personnel records
- Prepared reports and presentations on HR-related metrics, and respond to employees' questions and concerns
Document Controller - Administrative Assistant
I. A. Campbell & Associates, Inc.
09.2015 - 06.2017
- Organize, process, upload, receive and transmit documents
- Ensured that all documents are uploaded in the system (Aconex)
- Managed project documentation in line with project requirements and procedures
- Supported project manager and site teams to ensure that drawings are suitably coordinated and brought to completion
Customer Service Representative
SPi Global
01.2015 - 02.2015
- Received and responded to both customer service and sales calls
- Assisted customers by providing product and service information and resolving raised issues
- Recommended other products or services to customers by analyzing customer needs
- Managed customer accounts and records by recording and updating account information
Skills
- Mac & PC platforms
- Content Management
- Document Management
- Product analytics
- Product backlog management
- Data-driven decision making
- Cross functional leadership
- Product roadmapping
- Product portfolio management
- Product launches
- Data entry
- Recordkeeping and file management
- Office administration
- Administrative support
- MS office
- Data confidentiality
Websites
Timeline
Head of Product
NorthAlley Philippines Solutions Inc
08.2024 - Current
Head of Platform
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
11.2020 - Current
Platform Manager
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
06.2019 - 11.2020
Content Manager
Dayon Group Inc. (formerly Bizooku Philippines Inc.)
06.2018 - 06.2019
Sales Manager
interni.kitchen
09.2017 - 06.2018
HR Officer
Sixstar Brothers Corporation
06.2017 - 09.2017
Document Controller - Administrative Assistant
I. A. Campbell & Associates, Inc.
09.2015 - 06.2017
Customer Service Representative
SPi Global
01.2015 - 02.2015
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