REDENTOR R. SAMAR
Quezon City
Summary
Corporate communications and external affairs executive with over 25 years of professional experience spanning both media and corporate leadership. Began career in journalism in 1991, building a strong foundation in storytelling, public sentiment, and media dynamics, before transitioning to the corporate sector in 2010 to lead strategic communications, stakeholder engagement, and reputation management within highly regulated and complex industries. Proven track record in advising executive leadership, managing crisis communications, and strengthening corporate reputation through integrated media, government, and stakeholder relations. Combines newsroom instincts with boardroom strategy—bringing a unique, practitioner-level understanding of how narratives are shaped, amplified, and managed. Extensive experience as a corporate spokesperson, with deep networks across media, government, and industry. Demonstrated ability to design and deliver strategic communication programs aligned with business objectives, while enabling organizations to effectively navigate regulatory, reputational, and public-facing challenges.
Overview
16
16
years of professional experience
Work History
Corporate Communications Manager
JG Summit Holdings, Inc.
07.2016 - Current
- - Leads strategic external communications, driving group-wide messaging and ensuring a consistent, compelling corporate narrative across business units and stakeholder groups
- - Leverages a robust media network built over two decades to deliver high-impact media coverage, stronger story uptake, and effective reputation management
- - Oversees content strategy and development for corporate website and social media, aligning digital presence with brand positioning and business priorities
- - Manages media and public relations, cultivating strong relationships with key editors, journalists, and industry influencers
- - Directs internal communications, including the conglomerate’s digital newsletter, and serves as Head of the Editorial Board
- - Leads crisis communications and issues management, developing proactive and responsive strategies to safeguard brand equity and stakeholder trust
- - Drives leadership communications, including speechwriting and executive messaging to strengthen leadership voice and thought leadership
- - Collaborates with Corporate Advertising and PR Division to translate strategy into integrated, high-impact campaigns and executions
Senior Consultant (Project-Based)
Stratos Public Relations Consultancy
03.2016 - 06.2016
- - Managed media relations for diverse portfolio of clients across industries
- - Led story development, media placements, and PR campaigns
- - Organized press conferences, interviews, and blogger engagements
- - Conducted media training and executive coaching
Head, Corporate Brand & Communications
Bayan Telecommunications, Inc.
10.2010 - 03.2016
- - Member of executive management team leading strategic communications planning and delivery
- - Managed relationships with media, government, and key stakeholders
- - Served as company spokesperson and led crisis communication initiatives
- - Co-created and implemented Bayan Emergency Management Program (EMP)
- - Directed brand, marketing communications, and digital engagement across business units
- - Supported Globe–Bayan integration communications
- - Led internal communications, CSR programs, and executive messaging initiatives
Education
Bachelor of Arts - Journalism
University of Santo Tomas
01-1991
Skills
- Strategic Communications & Corporate Narrative Development
- Media Relations & Corporate Spokespersonship
- Stakeholder & Government Relations
- Crisis Communications & Issues Management
- Executive & Leadership Communications
- Brand & Reputation Management
- Digital Content & Platform Strategy
- Internal Communications
Accomplishments
- Led corporate communications and stakeholder engagement strategies across major telecommunications and conglomerate organizations
- Served as official company spokesperson, strengthening media and public positioning during critical business periods
- Co-developed and implemented crisis and emergency management programs
- Supported major corporate transitions, including Globe–Bayan integration communications
- Established and managed corporate newsletters, digital platforms, and content ecosystems
- Pioneered ICT journalism initiatives and co-founded industry media organizations
Affiliations
- Member, International Public Relations Association (IPRA) – Philippines Chapter
- Member, Public Relations Society of the Philippines (PRSP)
- Honorary member, IT Journalists Association of the Philippines (CyberPress)
- Member, Beverage Industry Association of the Philippines (BIAP)
- Member, Philippine Alliance for Recycling and Materials Sustainability (PARMS)
Timeline
Corporate Communications Manager
JG Summit Holdings, Inc.
07.2016 - Current
Senior Consultant (Project-Based)
Stratos Public Relations Consultancy
03.2016 - 06.2016
Head, Corporate Brand & Communications
Bayan Telecommunications, Inc.
10.2010 - 03.2016
Bachelor of Arts - Journalism
University of Santo Tomas