DAISYREE CANLAS
Pasig City
Summary
A passionate and dedicated communications manager with more than 15 years of expertise as a CSR and DEI advocate, corporate and creative storyteller, relationship manager, project specialist, content and events professional, editor, segment producer, and digital artist with experience in healthcare, communications, creative and development industries and especially skilled in people and leadership communication, self-learning, and almost all forms of writing
Overview
22
22
years of professional experience
1
1
Certification
Work History
Corporate Communications Manager
Sagility Philippines B.V. Branch Office
06.2022 - 02.2025
- Responsibilities included the following: Development and execution of strategic communications and branding campaigns for the Philippine geography in liaison with the global headquarters and local agencies and partners
- Coordination and development of thought leadership efforts and awards and recognition initiatives to establish credibility within the industry, support talent acquisition programs, and promote company culture and values
- Support of crisis management communications in coordination with the company's BCP task force
- Management and execution of company events, town halls, and executive meetings
- Development and execution of Corporate Social Responsibility (CSR) programs and activities
- Research of and coordination with CSR partners and internal and external stakeholders
- Design, creation, and cascade of internal and external communications materials and post-event reports for corporate and employee events and advocacy drives
- Development and execution of Diversity, Equity, and Inclusion (DEI) campaigns in collaboration with HRD
- Rallying and registration of participants for DEI events and CSR activities
Corporate Communications Manager
QualiMed Health Network
02.2014 - 06.2022
- Responsibilities included the following: Development and execution of communications plan for the network and the brand
- Writing, editing, and design supervision of marketing and sales materials
- Writing, editing, and layout of internal and external communication materials
- Development and monitoring of online and social media comm plan for the network’s websites, social media pages, and other digital platforms
- Conceptualization, planning, and execution of corporate, media, webinar, and doctors’ events
- Planning, coordination, and implementation of corporate-initiated medical and relief missions and donation drives
- Writing of AVP and event scripts, speeches and messages, and other event and production materials
- Performance of secretariat functions in executive meetings
- Liaising with suppliers and partners for possible campaigns and tie-ups
PR and Communications Consultant
Ystilo Salon International
07.2009 - 04.2013
- Responsibilities included: Writing of PR and communication materials for the Salon’s marketing and advertising projects, which included newsletters, print ads, web content, and event-related write-ups
Blog Writer and Content Creator
Brady Direct Marketing Phils.
03.2012 - 07.2012
- Responsibilities included: Writing and creation of content for blogs and websites of Brady’s merchant clients like Seton US, Seton CA, and Emedco
- Processing of raw product data and catalog information into benefit-driven product copy for web
Senior Copywriter
HDI Group of Companies (Stanford Creative and Communications)
08.2010 - 11.2010
- Responsibilities included: Writing of web content, product write-ups, event scripts, key messages, communications, and news and feature releases for internal clients composed of all companies under HDI
Senior PR Writer
Euro RSCG Agatep PR (Agatep Associates, Inc.)
02.2010 - 06.2010
- Responsibilities included: Writing of PR materials, which included event concepts, publicity plans, key messages, and news and feature releases for Agatep clients, such as Canon Marketing Philippines, AXA Philippines, HealthSolutions Enterprises, Chiral Pharma Corporation, New Martelknik Pharmaceutical Corporation, and Landco Pacific Corporation
Communications Specialist
USAID-MABS Program (Philippines)
08.2008 - 04.2009
- Responsibilities included: Development and execution of the Program’s communication materials
- Research, writing, and production of press releases, newsletters, write-ups, AVP scripts, marketing materials, websites, blogs, etc.
- Microenterprise Access to Banking Services (MABS) is a USAID program, which provides technical and consultancy services to rural banks and their clients
Senior Writer for Advertising Communications
ABS-CBN Global
08.2007 - 06.2008
- Responsibilities included: Writing of scripts for Star Cinema movie trailers, plugs, and interviews and television commercials for ABS-CBN Global’s products and services
- All TVC materials were for exclusive airing over The Filipino Channel in all regions
- Tasks also included writing of copies for marketing and advertising collaterals such as flyers, posters, brochures, branding guides, billboards, banners, etc.
Business Editor
SPi (formerly SPI Technologies)
08.2006 - 06.2007
- Responsibilities included: Editing of research materials and rewriting of marketing materials such as proposals, white papers, case studies, brochures, flyers, and ads for SPi’s Jones Lang LaSalle account
- Performed the tasks of Poetry Editor for the SPi Writers Guild as part of the company’s Work–Life Balance initiative
Senior Writer and Content Manager
Creative Synergy, Inc.
07.2004 - 08.2006
- Responsibilities included: Conceptualization and writing of marketing and advertising materials for print, radio, and events. Responsibilities included theme conceptualization, writing of scripts for, and stage management of events. Tasks also included conceptualization and writing of scripts for video and conceptualization, creation, and management of websites and interactive presentations. Clients included Microsoft (Anti-piracy campaign, ITLA1, ITLA2, SoF, and Potensyal), EMSAVVIL, SAP, AUA’68, San Miguel, Unilever, and 2GO (Aboitiz).
Copy Editor
SPi (formerly SPI Technologies)
06.2003 - 11.2003
- Responsibilities included: Editing of Science journals for the Elsevier Science account of SPI Publisher Services
- Elsevier Science is an international publisher of scientific, technical, and health journals
Education
Bachelor of Arts - Mass Communication, Journalism
University of the Philippines
04.2001
Secondary Education - undefined
Nueva Vizcaya State Polytechnic College
04.1992
Skills
- Creative and corporate storytelling
- Public and media relations
- Content development for internal and external communications, branding, and advocacy promotion
- Events planning, management, and execution
- Strategic planning and project management
- Crisis, change, and reputation management
- Press release and speech writing
- Employee and advocacy management
- Expert in Microsoft Office: Word, PowerPoint, Excel
- Knowledgeable in Adobe Apps: Photoshop, Illustrator, InDesign, Acrobat
- Well-versed in online and social media platforms and apps: Google apps, WordPress, Canva, Photopea, Facebook, Twitter, Instagram, Pinterest, TikTok
- Does video editing as a hobby: Wondershare Filmora X
Certification
Philippine Career Service Examination Pen and Paper Test - Professional Level Passer, 2019-08-04
References
DARA GAY, COLOSO, Physician and Customer Relations Associate Manager, QualiMed Hospital – Iloilo
Affiliations
- Former Poetry Editor, The SPI Writers Guild
- 2020 Fellow, The Rio Alma Poetry Clinic
- Member, Linangan sa Imahen, Retorika at Anyo (LIRA)
- Member, The Up Writers Club
Hobbies and Interests
Reading books and online articles, Writing essays, poetry, short stories, and creative non-fiction, Photography, Video editing, Line drawing, Painting, Watching Korean series
Personal passions
I am a natural-born storyteller who loves writing essays, people stories, creative nonfiction, and poetry. To fuel my writing, I read almost anything that interests me. As a digital artist, I am also into photography and digital design. My heart beats for community service, and I have been fortunate enough to lead volunteering and donation programs for the past eight years of my employment. As an Earth citizen, I advocate for equal access to education; for upholding children, the elderly, and animal welfare; and for diversity, equity, and inclusion initiatives. As a single mom, I love quiet painting sessions and fun outdoor adventures with my kids. I am also a fur mom to a tabby ginger and white cat and a black rowdy Shih-Poo puppy.
Languages
Filipino
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Corporate Communications Manager
Sagility Philippines B.V. Branch Office
06.2022 - 02.2025
Corporate Communications Manager
QualiMed Health Network
02.2014 - 06.2022
Blog Writer and Content Creator
Brady Direct Marketing Phils.
03.2012 - 07.2012
Senior Copywriter
HDI Group of Companies (Stanford Creative and Communications)
08.2010 - 11.2010
Senior PR Writer
Euro RSCG Agatep PR (Agatep Associates, Inc.)
02.2010 - 06.2010
PR and Communications Consultant
Ystilo Salon International
07.2009 - 04.2013
Communications Specialist
USAID-MABS Program (Philippines)
08.2008 - 04.2009
Senior Writer for Advertising Communications
ABS-CBN Global
08.2007 - 06.2008
Business Editor
SPi (formerly SPI Technologies)
08.2006 - 06.2007
Senior Writer and Content Manager
Creative Synergy, Inc.
07.2004 - 08.2006
Copy Editor
SPi (formerly SPI Technologies)
06.2003 - 11.2003
Secondary Education - undefined
Nueva Vizcaya State Polytechnic College
Bachelor of Arts - Mass Communication, Journalism
University of the Philippines
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