Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Ramon Serrano
Open To Work

Ramon Serrano

Sales and Marketing Manager
Manila City

Summary

Sales and Marketing Manager

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.

Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.

Knowledgeable Desired Position with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.

Overview

38
38
years of professional experience

Work History

Sales Manager

John 3:16 Nim Marketing
01.2013 - Current
  • Executed sales and marketing strategies for printing consumables, including special tapes, doctor blades, and general-purpose tapes
  • Managed sales and marketing efforts for corrugated box products.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

System Sales

Seacom Inc.
01.2010 - 01.2012
  • Selling and Marketing of Generator Set, Solar Water Heater. Etc.
  • Selling of Waterless urinals, Fabricated Water Tanks, etc.
  • Handles Metro Manila Accounts (Construction Projects Accounts)

Sales Engineer

Fairtech Inc.
01.2009 - 01.2010
  • Selling and Marketing of CCTV, PABX, access control, Biometrics, Facial Recognition Proximity Card Reader, Audio/Video Entry phone, intercom. Etc.
  • Selling and Marketing of Samsung CCTV, Rover Brand
  • Selling and Marketing of Fermax Brands, HID, etc.
  • Selling and Marketing of Signals and Controls.

Corporate Planning Manager

WL Food Prods.
01.2003 - 01.2006
  • Supervision and Monitoring of all Salesmen and Merchandisers Coordinator Nationwide
  • Business Development for Luzon and Vis Min to all line of Products like cornik, Chips, Biscuits, Candies, Juices, Noodles etc.
  • Yearly Planning of Sales and Marketing
  • Advertising and Promotion on TV and Print Ads
  • Conducts Trainings and Seminars Nationwide to All Salespeople to upgrade performance and initiate Motivation
  • Handles Credit and Collection Section

Group Sales Manager

Richmarsh Ind.Trade.
01.2000 - 01.2003
  • Selling and Marketing of Tissues, Napkins, plastic wares etc.
  • Credit and Collection functions
  • Handles Metro Manila Accounts (Smkts., Groceries) incl. Rizal, Cavite, Laguna.

Sales Account Manager

UPS – Delbros.Inc.
01.1990 - 01.1995
  • Selling and Marketing of Services, Import and Export, Brokerage, Moving Services, Non-life Insurance, Courier Service and etc.
  • Warehouse In Charge/ Audit Assistant
  • Tracking and tracing of parcels and letters
  • Billing and Collection of Warehousing, Logistics, Storage and Handling
  • Compliance Audit of Courier Service(UPS) with regards to SOP.
  • Fixed assets Inventory and Audit of Courier Operation

Store Supervisor

BLIMS Furniture
01.1988 - 01.1989
  • Selling and Marketing Living Room showcase, Furnishings etc.
  • Credit and Collection functions
  • Handles Metro Manila Accounts (Architects and Designers)
  • Quarterly Planning of Sales and Marketing

Education

J.D. - Liberal Laws

Far Eastern University
Manila City
05-2026

Master in Business Administration - undefined

Unibersidad de Manila
Aroceros, Manila
01-2017

Bachelor of Science - Commerce, Accounting/Auditing

Far Eastern University
Morayta, Manila
04-1985

Skills

Sales planning

Client relationship management

Sales reporting

Staff management

Sales tracking

Lead generation

Sales operation

Business planning

Market research

Sales team training

New business development

Account management

Performance management

Strategic planning

Order management

Product knowledge

Direct sales

Vendor management

Territory sales management

Revenue forecasting

Pipeline management

Solution selling

Profitability optimization

Strategic account development

Motivational skills

Proposal development

Sales operations

Sales expertise

Goals and performance

Verbal and written communication

Business development and planning

Sales process

Sales strategy development

Goal setting

Sales processes

Marketing strategy

Market intelligence

Sales presentations

Sales forecasting

Key account management

Team oversight

Salesforce

Analytical problem solver

National account management

Sales coaching

Continuous improvements

Consultative sales

Operations

Rapport and relationship building

Promotional sales events

Risk mitigation

Persuasive negotiations

Territory management

Sales process engineering

Review of contracts

Decisive

Resolution-oriented

Brand-building strategies

Interests

Sales and Marketing, Business Development, Credit and Collections, Auditing, Travel to different places and Develop Business on that area

Timeline

Sales Manager

John 3:16 Nim Marketing
01.2013 - Current

System Sales

Seacom Inc.
01.2010 - 01.2012

Sales Engineer

Fairtech Inc.
01.2009 - 01.2010

Corporate Planning Manager

WL Food Prods.
01.2003 - 01.2006

Group Sales Manager

Richmarsh Ind.Trade.
01.2000 - 01.2003

Sales Account Manager

UPS – Delbros.Inc.
01.1990 - 01.1995

Store Supervisor

BLIMS Furniture
01.1988 - 01.1989

Master in Business Administration - undefined

Unibersidad de Manila

J.D. - Liberal Laws

Far Eastern University

Bachelor of Science - Commerce, Accounting/Auditing

Far Eastern University
Ramon SerranoSales and Marketing Manager