Penelope Diamzon
Paranaque ,RIZ
Summary
Dynamic marketing leader with extensive experience in crafting and executing impactful campaigns and strategies. Expertise in digital marketing, brand management, and market analysis drives innovative solutions that enhance brand visibility and engagement. A strong advocate for team collaboration, consistently delivering measurable results while adapting to the evolving demands of fast-paced environments. Proven reliability and adaptability ensure success in achieving organizational goals and fostering a culture of excellence.
Overview
27
27
years of professional experience
Work History
Head of Marketing and Events
Vbank
10.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Led a team of marketing professionals for successful product launches and promotions.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Streamlined event planning processes by implementing efficient project management strategies.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
- Utilized social media platforms to engage potential attendees and promote upcoming events effectively.
Executive Assistant of the President
Star Ruby Holdings Limited Inc.
05.2012 - 09.2024
Executive Assistant of Asec. Cordero
PCOO, Office of Asec. Lesley Cordero
05.2011 - 05.2012
Director II
Senate of the Philippines, Office of Senator Pangilinan
05.2001 - 05.2011
Logistics Assistant
Kilosko Core Group
01.2001 - 05.2011
Marketing Officer
Goldram Import & Trading
04.1998 - 12.2000
Education
Bachelor of Science in Business Administration - Business Administration, Business Management
De La Salle College of St. Benilde
03.1997
Secondary Education - undefined
St. Mary's Academy
03.1991
Skills
- Executive assistance
- Office administration support
- Administrative coordination
- Effective organizational skills
- Effective multitasking
- Detail-oriented approach
- Maintaining confidentiality
- Mobile advertising strategies
- Campaign management
- Customer relationship management
- Product marketing planning
- Creative direction
- Social media strategist
Accomplishments
- Vbank Major Product Launch at SM Mall of Asia Arena with 85% Attendees.
- Ako Ilokano Ako Proclamation Rally at Tarlac, for a political campaign.
- Achieved Vbank users asing the Vbankph app by completing with accuracy and efficiency.
- Kaizer Product Launch at The Tent, Las Pinas City with 1,500 pax attendees.
LANGUAGES
English
Filipino
Timeline
Head of Marketing and Events
Vbank
10.2024 - Current
Executive Assistant of the President
Star Ruby Holdings Limited Inc.
05.2012 - 09.2024
Executive Assistant of Asec. Cordero
PCOO, Office of Asec. Lesley Cordero
05.2011 - 05.2012
Director II
Senate of the Philippines, Office of Senator Pangilinan
05.2001 - 05.2011
Logistics Assistant
Kilosko Core Group
01.2001 - 05.2011
Marketing Officer
Goldram Import & Trading
04.1998 - 12.2000
Secondary Education - undefined
St. Mary's Academy
Bachelor of Science in Business Administration - Business Administration, Business Management
De La Salle College of St. Benilde
References
Will present upon request
Training
- Doctrine of Completed Staff Work, PMS Bld. Manila
- Customer Intimacy Seminar
- Personality Development Seminar
TOOLS
- Microsoft Office - Outlook, Word, Excel, Powerpoint, One Note, OneDrive and Microsoft Teams
- Google Calendar, Google Meet, Google Docs, Google Sheets, Google Slides, Google Drive
- Zoom
- Dropbox
- Trello
- Click Up
- Notion
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