Microsoft Excel
Patrick Abad Santos
Brand Manager
Mandaluyong City, Metro Manila
Summary
Pharmaceutical professional with 7 years of experience in the Philippine market, specializing in antibiotics and vitamins. Demonstrated success in consistently achieving business targets through strategic marketing and business development initiatives. Expertise in project management, delivering impactful solutions that have saved and generated millions in revenue through successful new product launches. Proven ability to drive growth and profitability in competitive markets. Adept at leading cross-functional teams to execute high-impact strategies that drive company goals.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Product Officer
Unilab, Inc.
08.2024 - Current
- Boosted cross-functional team efficiency by designing and executing impactful brand programs, while effectively delegating key tasks across Rx marketing, sales operations, portfolio management, and business development to drive seamless collaboration and optimal results.
- Drove product performance growth in antibiotics and multivitamins through in-depth data analysis, crafting targeted, tactical product strategies that maximized market impact and sales outcomes.
- Partnered with medical representatives and sales teams to develop and implement tailored market strategies, ensuring product promotion and penetration within the ethical market were optimized for maximum reach and profitability.
Product Associate
Unilab, Inc.
11.2023 - 07.2024
- Partnered with cross-functional teams to design and implement competitive brand programs, driving significant increases in market share and strengthening brand presence across key sectors.
- Led the planning, execution, and post-launch analysis of successful product introductions in antibiotics and endo-metabolics, ensuring maximum market impact and sustained sales growth.
- Conducted thorough competitor analysis to uncover strategic opportunities, identifying market gaps in the Rx sector that could be leveraged to enhance our product positioning and competitive edge.
Business Development Specialist
Unilab, Inc.
07.2018 - 10.2023
- Secured high-value accounts by building strong relationships with key decision-makers, deeply understanding their business needs, and presenting tailored product launch solutions that directly aligned with their strategic objectives.
- Led cross-functional teams with a results-oriented approach, driving alignment across departments and ensuring all efforts were focused on achieving common business goals, showcasing my strong leadership in both marketing and business development.
- Drove significant client base expansion by identifying and capitalizing on new business opportunities through comprehensive market research and strategic sourcing, reinforcing my competitive edge in identifying growth potential.
- Cultivated long-term partnerships with key stakeholders, fostering trust and collaboration to create mutually beneficial outcomes, demonstrating my ability to negotiate and maintain strategic alliances that drive sustained success.
New Acquisitions Analyst (Broadband)
Globe Telecom, Inc.
01.2017 - 04.2018
- Delivered timely, data-driven acquisition performance reports to senior management, providing critical insights that informed key strategic decisions and helped steer company direction.
- Enhanced acquisition strategies by conducting in-depth market research and performance analysis, driving continuous improvements and ensuring alignment with evolving business goals.
- Collaborated closely with senior leadership to formulate long-term acquisition strategies that were directly aligned with overall company objectives, bridging analytical insights with actionable business development initiatives.
- Designed and implemented inventory flow strategies to optimize merchandise management, supporting broader business priorities and ensuring operational efficiency across departments.
Corporate Strategy & Business Development Analyst
Sanofi-Aventis (Philippines), Inc.
08.2015 - 08.2016
- Presented key findings from data-driven analyses to senior management, influencing strategic decision-making processes and contributing to the development of company-wide initiatives.
- Played a key role in negotiating contracts with vendors and partners, securing favorable terms that enhanced the company’s competitive positioning and profitability.
- Actively supported the identification of new business opportunities, generating high-value leads that expanded the company’s market reach and growth potential.
- Conducted comprehensive research and analysis of industry trends, identifying new market opportunities that aligned with the company’s business goals and positioned the company for success in emerging sectors.
Education
Bachelor of Science - Marketing Management
UST College of Commerce And Business Administratio
Sampaloc, Manila, 1008 Metro Manila 04.2001 -
High School Diploma -
Ateneo De Manila High School
Katipunan Ave, Quezon City, 1108 Metro Manila 04.2001 -
Skills
- Product Management
- Business Development
- Business Communication
- Contract Management
- Vendor Management
- Project Management
- Alliance Management
- Strategic Sourcing
- Business Analysis
- Data Analysis
Software
Microsoft Powerpoint
Tableau
Accomplishments
- Achieved a remarkable 1.4B PHP (approx. 23.8M USD) in business within the Philippine vitamin market in 2024, surpassing ambitious sales targets and driving exceptional market growth.
- Exceeded business goals by generating over 300M PHP (approx. 5.1M USD) in the Philippine parenteral antibiotics market in 2024, delivering strong performance and solidifying market leadership.
- Spearheaded and successfully managed key projects that resulted in a cumulative 200M PHP (approx. 3.4M USD) in new product sales from 2018 to 2023, demonstrating a proven track record of driving business development.
Interests
Current Events
World History
Combat Sports
Rugby/Football
Hobbies
- Boxing
- Kettlebell Sport
- Tabletop
- Reading
Timeline
Product Officer
Unilab, Inc.
08.2024 - Current
Product Associate
Unilab, Inc.
11.2023 - 07.2024
Business Development Specialist
Unilab, Inc.
07.2018 - 10.2023
New Acquisitions Analyst (Broadband)
Globe Telecom, Inc.
01.2017 - 04.2018
Corporate Strategy & Business Development Analyst
Sanofi-Aventis (Philippines), Inc.
08.2015 - 08.2016
Bachelor of Science - Marketing Management
UST College of Commerce And Business Administratio
04.2001 -
High School Diploma -
Ateneo De Manila High School
04.2001 -
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