Milben Asombrado
Seasoned Experienced Commercial Leader
Cagayan De Oro, Province Of Misamis Oriental
Summary
Accomplished in building new capabilities and elevating operational efficiencies, I leveraged analytical thinking, cross-functional collaboration and leadership skills at Kenvue Phils, Inc. to help deliver organizational goals and objectives. My tenure is marked by mentoring high-performing teams and implementing process improvements, contributing to a significant boost in team effectivenss and process efficiencies. I am a seasoned and experienced commercial leader with a penchant for continuous learning and improvement.
Overview
27
27
years of professional experience
9
9
years of post-secondary education
Work History
Associate Director - Sales Operations
Kenvue Phils, Inc. (formerly J&J Phils., Inc.)
Metro Manila
01.2020 - 06.2024
- Capability Building -includes the following: (1) IT and automation capabilities of CD processes; and (2) CD people trainings.
Led the development of the modern Trade Promotions Management System of Kenvue Phils., Pro-X. - Deployed the first-ever IR (image recognition) enabled store audit tool, Clobotics, of Kenvue Phils.
- Rolled-out the first-ever AI (Artificial Inelligence) enabled Sales Force Automation tool to the distributor teams of Kenvue Phils.
- CD Data Analytics - monthly analytics reporting of sales, distribution and category metrics.
- CD Operations - which includes but not limited to: (1) Trade Budget Administration; (2) Oversight on A/R Management; (3) SG&A Budget Administration; (4) Customer Support Processes; (5) CD Team Communications; (6) Fulfillment of CD Finance Requirements; (7) Fulfillment of CD Team Administrative Requirements; and (8) Enforcement of Company Compliance Policies.
- Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
- Liaison to Other Departments of the Organization including Finance, Legal, Compliance, Supply Chain, Indirect Procurement, Regulatory and Tax Teams.
National Sales Manager - National Key Accounts
Kenvue Phils., Inc. (formerly J&J Phils., Inc)
Metro Manila
01.2018 - 12.2019
- Managed national sales programs, supervised 4 group managers and under them 15 sales managers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions.
- Established and maintained budgets and targets for team members to drive consistent growth and in 2019, achieved the highest NKA growth in at least 10 years.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Oversaw annual budget planning for the national key account team ensuring alignment with corporate objectives and resource allocation optimization.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
Regional Sales Manager - General Trade
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
Cagayan De Oro
01.2013 - 12.2017
- Managed team of 2 area managers and under them, 10 customer development managers and consistently achieved high sales targets.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Recognized by the company as the President's Elite Awardee for 2017, the highest award given to an employee and back to back People's Manager of the Year for 2016 and 2017.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
Area Sales Manager - General Trade
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
Cagayan De Oro
01.2008 - 12.2012
- Managed a successful sales team, consistently achieving and exceeding area monthly sales targets.
- Accompanied team member in field for work-withs to teach, observe and work one-on-one.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Recognized by the company in 2012 with my first People Manager of the Year Award.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated area.
Senior Customer Development Manager
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
Cagayan De Oro
06.2005 - 12.2007
- Increased customer satisfaction by developing and implementing strategic account plans.
- Managed a diverse portfolio of accounts, ensuring timely resolution of issues and consistent delivery of exceptional service.
- Achieved top-tier performance rankings within the organization by consistently exceeding sales targets and customer expectations.
- Implemented systems and procedures to increase sales.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Trade Category Manager - Oral and Hair Conditioner
Unilever Phils., Inc.
Metro Manila
01.2004 - 05.2005
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Successfully managed relaunches of 2 of the company's biggest brands, Close-up and Cream Silk Conditioners, minimizing cost through effective old to new inventory management and maximizing impact through shopper-centric in store launch plan.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Developed and implemented category strategies to align with corporate objectives, substantially increasing efficiency.
Key Customer Development Manager
Unilever Phils., Inc.
Cagayan De Oro
01.2001 - 12.2003
- Achieved top-tier performance rankings within the organization by consistently exceeding sales targets and customer expectations.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
Distributor Development Manager
Unilever Phils., Inc.
Zamboanga City
01.1998 - 12.2000
- Implemented company plans and programs in the area together with the distributor.
- Increased customer satisfaction by providing exceptional service and support to distributors.
- Led distributor team meetings to discuss performance metrics, motivating staff to exceed targets.
- Collaborated with marketing teams to develop promotional materials, increasing product visibility.
Area Promotions and Merchandising Supervisor
Unilever Phils., Inc.
Cagayan De Oro
06.1997 - 12.1997
- Leveraged technology tools for efficient data tracking and reporting, supporting informed decision-making processes.
- Managed promotional events to create excitement around new product launches, generating brand awareness and customer loyalty.
- Optimized product placement within stores for maximum visibility and accessibility, driving sales performance.
Education
Bachelor of Science - Accountancy And Commerce Major in Management
Xavier University - Ateneo De Cagayan
Cagayan De Oro, Province Of Misamis Oriental, Philippines 06.1992 - 03.1997
High School Diploma -
Xavier University - Ateneo De Cagayan
Cagayan De Oro, Province Of Misamis Oriental, Phil 06.1988 - 03.1992
Skills
Team Collaboration and Leadership
Operations Management
Coaching and Mentoring
Strategic Planning
Business Development
Continuous Improvement
Accomplishments
Developed
Timeline
Associate Director - Sales Operations
Kenvue Phils, Inc. (formerly J&J Phils., Inc.)
01.2020 - 06.2024
National Sales Manager - National Key Accounts
Kenvue Phils., Inc. (formerly J&J Phils., Inc)
01.2018 - 12.2019
Regional Sales Manager - General Trade
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
01.2013 - 12.2017
Area Sales Manager - General Trade
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
01.2008 - 12.2012
Senior Customer Development Manager
Kenvue Phils. Inc. (formerly J&J Phils. Inc.)
06.2005 - 12.2007
Trade Category Manager - Oral and Hair Conditioner
Unilever Phils., Inc.
01.2004 - 05.2005
Key Customer Development Manager
Unilever Phils., Inc.
01.2001 - 12.2003
Distributor Development Manager
Unilever Phils., Inc.
01.1998 - 12.2000
Area Promotions and Merchandising Supervisor
Unilever Phils., Inc.
06.1997 - 12.1997
Bachelor of Science - Accountancy And Commerce Major in Management
Xavier University - Ateneo De Cagayan
06.1992 - 03.1997
High School Diploma -
Xavier University - Ateneo De Cagayan
06.1988 - 03.1992
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