Mark Angelo Cubio
PPC Specialist
Iligan, Province of Lanao del Norte
Summary
Google Ads Specialist with over 2 years of experience in managing high-performance campaigns for both e-commerce and lead generation. Adept at leveraging data analysis to optimize ad performance, improve ROAS, and reduce CPA. Proven track record of increasing revenue, lead volume, and conversions through targeted ad strategies. Skilled in analyzing metrics to drive continuous improvement and delivering strong results for clients in competitive markets. Passionate about maximizing campaign efficiency and delivering measurable business growth.
Overview
2
2
years of professional experience
5
5
Certifications
Work History
PPC Specialist
PPCNexus Agency
09.2022 - 07.2024
- Created detailed monthly performance reports for clients, highlighting successes and opportunities for ongoing optimization.
- Ensured compliance with platform policies by reviewing all ads for adherence to guidelines before launch while avoiding potential penalties or suspensions from ad platforms due to policy violations.
- Maximized click-through rates by crafting compelling ad copy tailored to target audiences'' interests and needs.
- Implemented A/B testing on ad creatives and landing pages, identifying top performers for ongoing optimization.
Education
Bachelor of Science - Chemical Engineering
MSU-Iligan Institute of Technology
Iligan City07.2017
Skills
Keyword Research
Search engine marketing
Copywriting Maximum (Essential)
Google Ads
Google Analytics
Microsoft Office
Microsoft Excel/Google Sheets
Microsoft Ads
Certification
Google Ads Search Certification
Timeline
Google Ads Search Certification
09-2024
Google Ads Display Certification
09-2024
Google Ads Video Certification
09-2024
AI-Powered Performance Ads Certification
09-2024
Google Advance Data Analytics
05-2023
PPC Specialist
PPCNexus Agency
09.2022 - 07.2024
Bachelor of Science - Chemical Engineering
MSU-Iligan Institute of Technology
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