Summary

Overview

Work History

Education

Skills

Timeline

Jay Mar Ganaba

Cebu,CEB

Summary

Dynamic PPC Specialist with a proven track record of enhancing campaign effectiveness for Private Clients through advanced targeting and continuous industry trend analysis. Excelled in ad copywriting and Google Ads, achieving significant client goals. Expert in keyword research and analytics, adept at crafting strategies that drive market competitiveness and performance optimization.

Overview

2

2

years of professional experience

Work History

PPC Specialist

Private Clients

09.2022 - 07.2024

Implemented advanced targeting strategies such as geo-targeting, device targeting, and day-parting to enhance campaign effectiveness.
Maintained up-to-date knowledge of industry trends and best practices, applying insights to enhance client campaigns continuously.
Created detailed monthly performance reports for clients, highlighting successes and opportunities for ongoing optimization.
Conducted keyword research using tools like Google Keyword Planner to identify high-converting search terms and improve ad targeting.
Set up and optimized campaigns across Search, Display, and YouTube networks to meet client goals.
Conducted market research and competitor analysis to inform search marketing strategies.
Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Education

Bachelor of Science - Aviation Technology

Indiana Aerospace University

Lapu-Lapu City, Province Of Cebu, Philippines

04-2024

Skills

Ad copywriting
Google ads expertise
Keyword research
Industry trends awareness

Google Keyword Planner
Microsoft Excel & Google Sheets
Google Analytics
Google Ads (Search, Display, Video)

Timeline

PPC Specialist

Private Clients

09.2022 - 07.2024

Bachelor of Science - Aviation Technology

Indiana Aerospace University