Lannie Abasta Sering
VA
Magalang, Province Of Pampanga,PAM
Summary
Results-driven Lead Generation and Sales Development Specialist with proven expertise in sourcing, qualifying, and converting high-quality B2B and B2C leads. Experienced in prospecting, outbound calling, email campaigns, LinkedIn outreach, scheduling appointments, and managing sales pipelines to drive revenue and business growth. Proficient in HubSpot, Snov.io, Apollo.io, LinkedIn, and Calendly for lead management, verification, and engagement. Strong track record of delivering measurable results in lead generation, client acquisition, and sales development within fast-paced, project-based freelance environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Fractional Marketing Specialist
Project Based
US (Remote)
05.2025 - 11.2025
- Performed lead generation and prospect research to identify target companies and key decision-makers.
- Collected and validated contact details, including business emails and company information.
- Built and maintained a structured database of qualified leads for marketing and sales outreach.
- Supported marketing campaigns by providing accurate and verified prospect data.
Outbound Sales Representative
In House Diagnostics
San Diego California, US (Remote)
11.2021 - 10.2025
- Supported the launch of a new marketing company by conducting targeted lead generation within the medical industry.
- Utilized lead generation tools such as Snov.io to identify and verify decision-makers, including collecting valid phone numbers, email addresses, websites, and social media profiles.
- Built and maintained a database of qualified prospects from healthcare organizations and medical businesses.
- Executed email outreach campaigns to generate leads and initiate conversations with potential clients.
- Assisted in identifying opportunities for in-house marketing expertise to support the company’s rapid growth strategy.
Lead Generation Specialist
M.I. Consulting Firm
UK (Remote)
02.2024 - 05.2024
- Developed targeted lead generation strategies to enhance client acquisition efforts.
- Conducted in-depth market research to identify potential leads and industry trends.
- Implemented data-driven approaches for optimizing outreach campaigns and improving conversion rates.
- Collaborated with the CEO to align marketing initiatives with sales objectives.
- Built prospect lists of potential new customers through research and identification of business opportunities.
- Cold called perspective customers to determine product or service needs, ascertain timelines, and identify decision-makers.
Sales Development Representative
BIScience Inc.
Remote
05.2022 - 11.2023
- Reached out to potential clients to introduce company products and generate sales leads.
- Worked with the sales team to improve messages and increase the chances of closing deals.
- Researched the market to find new business opportunities and stay updated on industry trends.
- Used CRM systems to record customer interactions and manage the sales pipeline.
- Studied competitor products to better explain the benefits of BIScience solutions to clients.
- Held weekly meetings with the team to review results and improve sales strategies.
- Built good relationships with prospects and customers through regular follow-ups.
- Managed a large number of leads and kept the sales pipeline organized.
- Reviewed sales data to understand trends and improve sales performance.
- Presented company products and services clearly to potential customers.
- Increased the number of leads through targeted outreach and personalized follow-ups.
- Met or exceeded monthly and yearly sales targets.
- Improved email campaigns using A/B testing to increase open and response rates.
- Kept customer information organized and updated in the CRM system.
- Helped train new team members on lead generation and communication skills.
Lead Generator/Cold Calling
Jibble.io
09.2021 - 06.2022
- Responsible for collecting and sourcing new customer leads through targeted online research and lead generation tools such as Snov.io and Apollo.io.
- Utilized email and phone verification tools to ensure accurate and valid prospect contact information, including decision-makers’ emails and contact numbers.
- Identified and developed prospect lists of new companies and key decision-makers through LinkedIn research and messaging outreach.
- Managed and organized lead data and scheduled outreach tasks in HubSpot before transferring qualified leads to Sales Development Representatives.
- Conducted follow-up calls and LinkedIn messaging outreach when required to support prospect engagement and lead generation.
Assist in Sales on Beauty Products
Valley Sprint UK
02.2021 - 04.2022
- Responsible for creating and sourcing leads for potential customers through research and outreach activities.
- Conducted outbound calls to prospective customers to inform them about ongoing promotions and clearance sales.
- Sent follow-up emails to maintain communication with prospects and support sales conversion.
- Organized delivery schedules and coordinated shipments to ensure timely distribution of packages.
- Monitored and tracked outgoing and incoming deliveries, including managing and recording customer pre-orders.
Telemarketing/ Lead Generation/Outbound Calling/
AFIA Insurance Broker Dubai
04.2020 - 02.2021
- Conducted cold calling to B2C and B2B clients with insurance needs, including auto, medical, home, life, group medical, and company vehicle fleet coverage.
- Prepared and provided multiple insurance quotes from various providers, enabling clients to compare options and select the most cost-effective coverage.
- Managed follow-up communications via email to collect necessary documents such as automobile registrations, census forms, and previous insurance quotations.
- Ensured accurate tracking of client responses and documentation to support smooth policy processing and secure current insurance requirements.
- Maintained client data and organized prospect pipelines to support outreach and sales initiatives.
Telemarketing
Onshore Marketing Solutions
03.2019 - 04.2020
- Managed customer accounts after subscription agreement, including upselling additional services and updating client information to maintain accurate records.
- Distributed free Sunday coupon packs and samples to individuals in metropolitan areas across the United States to promote engagement and brand awareness.
- Conducted surveys and collected feedback to inform marketing strategies and improve service offerings.
- Supported outreach initiatives aimed at increasing customer satisfaction and expanding service adoption.
- Developed targeted outreach strategies to engage potential clients and drive interest in products.
Appointment Setter
JL Consulting Agency
12.2019 - 03.2020
- Reached out to senior citizens turning 65 and approaching Medicare eligibility to educate them on available insurance options.
- Scheduled appointments for interested prospects with licensed Medicare insurance representatives using Calendly.
- Managed lead follow-ups and maintained accurate records of prospect interactions to ensure timely outreach and conversion.
- Supported licensed representatives by preparing qualified leads for consultation, improving efficiency in client onboarding.
Technical Support Associate
Convergys Services Corporation
Makati City
08.2016 - 05.2017
- Interacted with customers to provide accurate information and handle inquiries regarding products and services.
- Collected and analyzed customer information to identify issues and determine the underlying cause of technical problems.
- Diagnosed and resolved technical issues related to internet access, email clients, IPTV, VOIP, and other digital services.
- Adhered to established protocols and best practices while ensuring efficient problem resolution.
- Identified and escalated priority issues following client requirements and internal escalation guidelines.
- Proactively recommended alternative solutions to maintain customer satisfaction and retention.
- Maintained ongoing communication with customers, including scheduled follow-up calls when necessary.
- Kept up-to-date with system changes, updates, and product knowledge to provide accurate and timely support.
Technical Support Associate
Transcom Worldwide Philippines
Mandaluyong City
03.2016 - 07.2016
- Assisted customers in troubleshooting technical issues with equipment such as modems, cable boxes, and landline phones.
- Provided account information as requested and scheduled technician appointments for unresolved issues requiring on-site support.
- Supported customers with online billing issues, ensuring timely resolution and account management.
- Identified upselling opportunities and promoted additional services, including internet access, cable, phone, and home security solutions, to eligible customers.
- Maintained high-quality customer service by following established protocols and delivering accurate, professional assistance.
Data Entry/Verifier
S-Corp Philippines (SORCEHOV)
Subic Bay Freeport Zone, Olongapo City
08.2010 - 01.2011
- Verified and ensured the accuracy and integrity of client information entered by first-pass data analysts before submission to QA teams and counterparts.
- Consistently completed assignments within allotted timeframes, successfully meeting monthly quota targets.
- Maintained strict confidentiality of sensitive consumer information in compliance with data privacy standards.
- Supported data quality initiatives to ensure reliable and error-free information for downstream processes.
Education
Bachelor of Science in Commerce - Banking & Finance
Centro Escolar University
Manila, PhilippinesBachelor of Science in Commerce - Computer Secretarial (Vocational Course)
Centro Escolar University
Manila, PhilippinesSkills
- ✅ Lead Generation & Prospecting (LinkedIn Sales Navigator, Apolloio, Snovio)
- ✅ Email Outreach & Automation (Apolloio, Snovio)
- ✅ Sales Funnel Optimization & Engagement
- ✅ Outbound & Inbound Sales (Cold Calling)
- ✅ CRM & Data Management (HubSpot, Google Suite, Microsoft Office
Certification
Lead Generation Mastery (Online Courses)
VOIP Training (Transcom Worldwide Philippines, BPO)
Google Analytics Individual Qualifications
Timeline
Fractional Marketing Specialist
Project Based
05.2025 - 11.2025
Lead Generation Specialist
M.I. Consulting Firm
02.2024 - 05.2024
Sales Development Representative
BIScience Inc.
05.2022 - 11.2023
Outbound Sales Representative
In House Diagnostics
11.2021 - 10.2025
Lead Generator/Cold Calling
Jibble.io
09.2021 - 06.2022
Assist in Sales on Beauty Products
Valley Sprint UK
02.2021 - 04.2022
Telemarketing/ Lead Generation/Outbound Calling/
AFIA Insurance Broker Dubai
04.2020 - 02.2021
Appointment Setter
JL Consulting Agency
12.2019 - 03.2020
Telemarketing
Onshore Marketing Solutions
03.2019 - 04.2020
Technical Support Associate
Convergys Services Corporation
08.2016 - 05.2017
Technical Support Associate
Transcom Worldwide Philippines
03.2016 - 07.2016
Data Entry/Verifier
S-Corp Philippines (SORCEHOV)
08.2010 - 01.2011
Bachelor of Science in Commerce - Computer Secretarial (Vocational Course)
Centro Escolar University
Bachelor of Science in Commerce - Banking & Finance
Centro Escolar University