Krithivasan Mahesh
Summary
Dynamic and results-driven pharmaceutical executive with over 25 years of experience across various sales and management roles in emerging markets such as Russia, Myanmar, and Asia Pacific. Proven track record in driving business growth, enhancing operational efficiency, and leading cross-functional teams. Extensive experience as a country manager in diverse markets, overseeing daily operations, ensuring profitability, and achieving strategic business objectives. Skilled in managing P&L with multiple division operations in a matrix organizational structure. A strategic thinker with strong networking, communication, and analytical skills. A self-starter who is result-oriented with a proven ability to adapt and embrace change. Adept in executing corporate strategies, driving growth, market entry and expansion, launching new products, and driving profitability. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
31
31
years of professional experience
Work History
Country Head, Philippines, Cambodia, Emerging Asia
Sun Pharma
01.2022 - Current
- Accountable for daily operations across all departments, ensuring alignment with corporate objectives and growth parameters
- Lead for CNS, Oncology, Ophthalmology & Key account businesses to achieve their goals
- Experience in Branded business – Biologics (Derma) – Pre-launch, Launch and Execution
- P&L accountability - Entity’s Profitability, Cash flow and Financial controls for operations
- Compliance with Internal Revenue Dept on Annual Finance Submissions
- Regulatory compliance with Trade Mark responsibility and periodic updates
- Outsourcing products to fill market need gap
- Inventory and Supply management with cross functional teams (manufacturing plants / vendors / supply partners)
- Led the team to achieve double-digit growth in sales and increased market share in a competitive landscape
- Implemented innovative sales strategies and streamlined operational processes, enhancing overall business efficiency
- Responsible for Business development, pipelining future portfolio
- Management of External supply agreement partners - Business case to reality
- New partner development and their portfolio management
- Mitigation and settling issues with external agencies / distributors / partners / Pharmacy Chains etc
- Iteration on performance measurement metrics including activation, enablement, business/commercial analytics (Size, Share, Coverage, Visibility, Win-rate assessment)
- Assigned reporting to region and top tier management
Country Manager, Myanmar
Sun Pharma
01.2015 - 01.2022
- Spearheaded business operations in Myanmar, achieving significant market expansion and revenue growth
- Handled two high growth divisions with star products
- Demonstrated sales focus to team on relevant segmentation
- Developed and executed strategic plans, establishing strong relationships with key stakeholders
- Drive business continuity and regulatory requirements - close coordination with Business development on portfolio building
- Project completion on market need-gaps
- Managed 100+ SKU with multiple stakeholders for seamless supply
- Launching of Ophthalmology division with clear market segmentation
- Successfully navigated distributor management and ensured compliance with local laws with global standards
- Established all Trade Marks as per the change in law
- Achieved targeted people development
- Streamlined ‘completion certificates’ for all the Annual Financial Statements
Country Manager, Russia
Sun Pharma
01.2002 - 01.2015
- Led the company's operations in Russia, transforming the business from launch to an established organization
- Successful participation and supplies in government led big tenders
- Created local entity and streamlined all operations through local legal entity
- Established Local currency invoicing from India
- 3 successful products attained USD 1 Mio in revenue within 2 years of launch
- Expanded product portfolio and optimized distribution channels, significantly increasing revenue and market presence
- Attained double digit growth by bifurcating different therapy divisions
- Fostered a culture of excellence and innovation, resulting in improved employee engagement and productivity
- Overseen all AFS submission and completion certificates with Bureau of Internal Revenue
- Led the regulatory compliance and experienced two successful litigations in trade marks
- Redefined supply chain issues by working on cost optimization
Regional Business Manager, India
Sun Pharma
01.1994 - 01.2002
- Managed sales operations across multiple regions, achieving consistent revenue growth and market expansion
- Handled two states - Karnataka and Goa
- Developed and mentored a high-performing sales team, fostering a customer-centric approach and driving business results
- CRM and CLM management
- Launched new divisions across area of coverage
Education
IIM – Ahmedabad - Leadership Development Program
IIM – Ahmedabad
Management -
University of Cumbria
05.2022
Harvard Certification - Entrepreneurship
Harvard
01.2022
Master of Science - Mathematics
Bharathiar University
05.1994
Skills
- Leadership & People Management
- Market Analysis & Competitive Strategy
- Business Development & Market Expansion
- Cross-functional Leadership
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Multitasking
- Critical thinking
- Excellent communication
- Active listening
- Decision-making
- Organizational skills
Languagefluency
- Tamil (Native)
- English
- Russian
- Hindi
- Kannada
- Malayalam
Personal Information
Citizenship :: Indian
Marital Status :: Married
Children :: 1 Daughter
Timeline
Country Head, Philippines, Cambodia, Emerging Asia
Sun Pharma
01.2022 - Current
Country Manager, Myanmar
Sun Pharma
01.2015 - 01.2022
Country Manager, Russia
Sun Pharma
01.2002 - 01.2015
Regional Business Manager, India
Sun Pharma
01.1994 - 01.2002
Management -
University of Cumbria
Harvard Certification - Entrepreneurship
Harvard
IIM – Ahmedabad - Leadership Development Program
IIM – Ahmedabad
Master of Science - Mathematics
Bharathiar University
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