Kristian Cezar Malabanan
Nasugbu, Province Of Batangas
Summary
Performance-driven Media Buyer & Brand Strategist with 5+ years of experience managing Meta Ads and scaling eCommerce brands. Founder of ThinkWell™, BarleyWell™, Tuba-Tuba Herbal Oil™, NutriFortis™, and Mental Reset™, specializing in supplements, skincare, and consumer goods. Skilled in Webcake funnels (primary expertise) and proficient in Shopify, COD systems, UGC creative testing, and ROAS/CPA optimization. Proven success managing $1k–$10k monthly ad spend per account, consistently achieving 3–5x ROAS.
Overview
16
16
years of professional experience
Work History
Founder & Media Buyer
New Gen Consumer Goods Trading
06.2019 - Current
Founder & General Manager / Media Buyer
New Gen Digital Marketing & Consumer Goods Trading | Remote / Philippines | 2019 – Present
- Built and scaled multiple DTC brands including ThinkWell™, BarleyWell™, Tuba-Tuba Herbal Oil™, NutriFortis™, and Mental Reset™.
- Managed $1k–$10k monthly Meta ad spend per brand, consistently achieving 3–5x ROAS.
- Designed and executed Meta Ads campaigns (ABO, CBO, creative testing, scaling).
- Developed Webcake funnels for COD sales; proficient with Shopify for store setup and integrations.
- Produced UGC creatives and storytelling campaigns that boosted CTR and reduced CPA.
- Directed overall operations and sales strategies, ensuring growth while controlling CPA and profitability.
- Built and managed teams, streamlining processes and improving efficiency across marketing and operations.
Jail Officer
Bureau of Jail Management and Penology
12.2009 - 05.2020
Jail Officer
Bureau of Jail Management and Penology | Nasugbu, Batangas | 2009 – 2020
- Supervised personnel and enforced structured discipline in high-pressure environments.
- Applied leadership, conflict resolution, and process control skills transferable to business and digital operations.
Education
Bachelor of Science - Food Technology
Batangas State University - ARASOF
03-2005
Skills
- Digital Ads: Meta Ads Manager (Facebook & Instagram), ABO/CBO Campaign Testing, Scaling Strategies
E-Commerce: Webcake Funnels, Shopify Management, COD Funnels, Conversion Rate Optimization
Creatives & Growth: UGC Ads, Storytelling Campaigns, Emotional Selling Psychology, Brand Scaling
Analytics: ROAS/CPA Optimization, Audience Targeting & Segmentation, Data Reporting & Insights
- Digital Ads: Meta Ads Manager (Facebook & Instagram), ABO/CBO Campaign Testing, Scaling Strategies
Personal Information
Languages
Tagalog
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Founder & Media Buyer
New Gen Consumer Goods Trading
06.2019 - Current
Jail Officer
Bureau of Jail Management and Penology
12.2009 - 05.2020
Bachelor of Science - Food Technology
Batangas State University - ARASOF
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