Kristian Cezar Malabanan
Nasugbu, Province Of Batangas,BTG
Summary
Performance-driven Media Buyer & Brand Strategist with 5+ years of experience managing Meta Ads and scaling eCommerce brands. Founder of ThinkWell™, BarleyWell™, Tuba-Tuba Herbal Oil™, and NutriFortis™, specializing in supplements, skincare, and consumer goods. Skilled in Webcake funnels and proficient with Shopify, COD systems, UGC creative testing, and ROAS/CPA optimization. Proven success managing $1k–$10k monthly ad spend per account and consistently achieving 3–5x ROAS.
Overview
16
16
years of professional experience
Work History
Founder & Media Buyer
New Gen Consumer Goods Trading
06.2019 - Current
- Built and scaled multiple DTC brands including ThinkWell™ (Omega-3 Brain Complex), BarleyWell™ (3-in-1 Superfood), Tuba-Tuba Herbal Oil™, NutriFortis™ (Adult Milk), and Mental Reset™ (Aromatherapy Inhaler).
- Managed $1k–$10k monthly Meta ad spend per brand, achieving consistent 3–5x ROAS.
- Designed and executed Meta Ads campaigns (ABO, CBO, creative testing, scaling).
- Developed Shopify & COD funnels that optimized conversions and reduced CPA.
- Produced UGC ads and storytelling creatives that increased CTR and brand engagement.
- Used data-driven insights to refine targeting, scale winning ads, and sustain profitability.
Jail Officer
Bureau of Jail Management and Penology
12.2009 - 05.2020
- Supervised personnel and maintained discipline in high-pressure environments.
- Managed casework and rehabilitation programs with fairness and consistency.
- Applied leadership, conflict resolution, and process control skills transferable to business and digital operations.
- Conducted security monitoring and implemented structured systems for safety and compliance.
Education
Bachelor of Science - Food Technology
Batangas State University - ARASOF
Nasugbu, Province Of Batangas, Philippines03-2005
Skills
- Meta Ads Manager (Facebook & Instagram)
- Campaign Testing & Scaling (ABO, CBO)
- ROAS & CPA Optimization
- Shopify Funnels & COD Systems
- UGC & Conversion-Focused Creatives
- Data Analysis & Reporting
- Audience Targeting & Segmentation
- Digital Marketing Strategy
- E-Commerce Growth
- Team Leadership & Project Management
Languages
English
Bilingual or Proficient (C2)
Timeline
Founder & Media Buyer
New Gen Consumer Goods Trading
06.2019 - Current
Jail Officer
Bureau of Jail Management and Penology
12.2009 - 05.2020
Bachelor of Science - Food Technology
Batangas State University - ARASOF
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