JEDIDIAH JAEL RIBON
Manila
Summary
A distinguished marketing professional with a solid background in media advertising, marketing communications, product management, proven track record in customer-centric strategy planning and experienced in managing projects up to execution and completion. Possesses leadership qualities with strong people skills. Puts high regard on responsibilities and tasks assigned. Keen to learn continuously with a great desire for excellence.
Overview
13
13
years of professional experience
Work History
External Partnerships Manager / Program Manager
Digital Advantage Corporation (SMAC)
08.2022 - Current
Online Acquisition Brand Lead
DITO Telecommunity
08.2020 - Current
- Brand Management - Launched the very first mobile prepaid product of DITO Telecommunity and generated over 6M subscribers within its first year; launched in more than 500 cities nationwide; creates and manages offline/online marketing programs and insights-led and data-driven campaigns; creates and executes brand briefs to kick-off launches and new campaigns; leads trade marketing programs and initiatives; ensures that brand plans are executed on time and flawlessly; monitors and analyzes local and international competitive environment
- Product Development - Designed and launched end-to-end total of 8 products for prepaid mobile business; served as product lead for regulatory compliance and documentation requirements from ideation, solution planning, gathering of business requirements; collaborates with key stakeholders to ensure timely delivery of product launches
- E-commerce - Brand lead for online acquisition from own portals and third party partners; manages content across all online platforms
- Cost Management - Leads all cost management initiatives and monitors overall A&P allocation for total prepaid business; ensures efficient use of brand's marketing spend
Segment Marketing Manager
Converge ICT Solutions, Inc.
05.2018 - 04.2020
- Segment Marketing - Launched consumer work-from-home corporate plans for Enterprise/Corporate segments; repositioned products specifically per industry (e.g
- Fiber as a Transport); identifies, develop, and grow segment markets - total of 26 covered industries
- Commercial and Project Management - Spearheaded collaborations with partners to develop new products specifically designed for client's needs; overachieved target for 2019 at 187%; handled brand partnership for OTT Enterprise services
- Operations - Ensured that partners were updated on new services and tech updates; identified points of negotiation and points to close deals
- Client servicing - Led relationship building programs which resulted to an increase in client engagement by 300%
Manager - Inflight Products and Innovation
Cebu Pacific Air, inc.
06.2017 - 04.2018
- Sales and Marketing - Launched pre-order hot meals to reduce cost by replacing the meals inflight and changing ordering process; forged partnership with Smart on distribution of Smart's travel SIMs to OFW and non-PH passport holders inflight; handled the inflight magazine's (Smile) ads and content; in-charge of plane wrap, overhead bin, seat back/tray table advertising; in-charge of sourcing products to be sold onboard
- Customer Experience - Launched inflight entertainment system for long-haul flights; led funflights concepts (inflight games) and prizes; improved recorded and live spiels and songs inflight
- Operations - Ensured adherence of all aircraft to cabin standards in coordination with different key stakeholders
Experience Designer/Design Planner
Globe Telecom, Inc.
06.2015 - 06.2017
- Customer Journey - Gathered and analyzed business user requirements from internal stakeholders, and translated them into user stories, user journey maps, and process flow charts which are basis for visual UX and UI designs
- Operations - Managed UX and UI designers and their SLAs in delivering the desired user experience and interfaces; coordinated with third-party vendors in the translation and assessment of system capabilities and limitations based on the desired user experience
Media Planner/Buyer
Starcom Mediavest Group, Phils.
06.2012 - 06.2015
- Accounts handled: Cebu Pacific, PGA Cars, El Real, Hunt's Tomato Sauce, Pork and Beans
- Media plan recommendation and implementation; competitor's analyses; negotiated costs with platform owner
Education
Bachelor of Science - Business Administration Major in Marketing
Pamantasan Ng Lungsod Ng Maynila
Master of Marketing Communications -
De La Salle University
06.2016
Skills
- MEDIA MANAGEMENT
- MARKETING COMMUNICATIONS
- BRAND MANAGEMENT
- BUDGET MANAGEMENT
Timeline
External Partnerships Manager / Program Manager
Digital Advantage Corporation (SMAC)
08.2022 - Current
Online Acquisition Brand Lead
DITO Telecommunity
08.2020 - Current
Segment Marketing Manager
Converge ICT Solutions, Inc.
05.2018 - 04.2020
Manager - Inflight Products and Innovation
Cebu Pacific Air, inc.
06.2017 - 04.2018
Experience Designer/Design Planner
Globe Telecom, Inc.
06.2015 - 06.2017
Media Planner/Buyer
Starcom Mediavest Group, Phils.
06.2012 - 06.2015
Master of Marketing Communications -
De La Salle University
Bachelor of Science - Business Administration Major in Marketing
Pamantasan Ng Lungsod Ng Maynila
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