Iryn Jean A. Ureta
Executive Assistant / SEO / Digital Marketing Manager
Davao City,Davao City
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
22
22
years of professional experience
Work History
Executive Assistant / SEO/Digital Marketing Manager
The Mobile Apps Man
8 2020 - Current
- Drive traffic to the website and boost online visibility by mapping out a strategic plan, development, and appropriate implementation of the company's overall SEO scheme
- Increased search engine result ranking by optimizing the company's website, social media pages, and other content materials
- Conduct monthly keyword research through Google Keyword Planner to obtain highly competitive keywords and use them throughout the company's website and marketing materials
- Utilize Google Analytics and Search Console to monitor weekly performance metrics and get information that would help drive organic search traffic to the site and improve its visibility and presence in the SERPs
- Set and align measurable goals that demonstrate improvement in marketing efforts
- Efficiently communicate and collaborate with others within the marketing team to manage SEO strategy
- Attract more leads and right customers to the website by creating compelling landing pages and high-quality content, including blog posts and page descriptions
- Manage content and update website links for maximum optimization and search engine rankings
- Conduct training and keep updated with the latest search engine algorithms and ranking methods trends.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
- Used advanced software to prepare documents, reports, and presentations.
- Collaborated on special projects to improve overall business operations within the organization efficiently.
SEO/Virtual Assistant (VA)
Virtual Done Well
10.2017 - 8 2020
- Perform administrative tasks, including data entry, email management, transcription, scheduling and calendar management, appointment setting, form and invoice preparation, PowerPoint and Prezi presentation, research, benchmarking and competitor’s analysis, social media management, lead generation, tools set-up, and webinar preparation
- Perform the following tasks for on-page and off-page SEO: Link Building, keyword research, writing and publishing content, editing, and proofreading (blog posts, articles, and web page descriptions), website audit, website optimization, building a social media network.
- Ensured client deliverables were met on time by closely monitoring deadlines and coordinating task completion across teams.
- Organized and managed team tasks using Trello and Asana.
- Prepared PowerPoint presentations and ran slide shows remotely for virtual meetings.
- Facilitated smooth operations with proficient data entry and document management for various projects.
- Contributed to company growth by identifying business opportunities through lead generation activities on social media platforms.
Virtual Assistant
JKG Mktg. & Oakville Mortgage Investment Corp.
11.2015 - 07.2017
- Administer the business in Amazon Seller Central (customer support, email handling, responding to negative feedback and reviews, product research and listing, inventory)
- Market the products through Social Media, Facebook Ads, PR
- Handle writing aspects of the online store (product listing, description)
- Manage incoming and outgoing emails for clients and investors
- Prepare webinar presentation
- Gather and consolidate data
- Transcribe dictation (for video script and proposals)
- Assist the President in data management and file organization via TeamViewer.
- Maintained a well-organized database system for improved information accessibility in daily operations.
SEO / VA
Defalco Ltd. – US & UK Amazon Seller
05.2013 - 04.2015
- Day-to-day administration of business in Amazon
- Monitor customer metrics, seller ratings, and reviews
- Respond to customer feedback and product review
- Monitoring inventory level, FBA
- Implement techniques on driving traffic to the website using SEO packed tool– Amazing Selling Machine
- Implement a promotional plan for effective marketing
- Write product descriptions, update website content and blog posts
- Manage Social Media account (FB Page, Twitter).
Link builder / Writer / VA
Opscribe Outsourcing Hub
11.2009 - 05.2013
- General Virtual Assistant
- Link Building (social bookmarking, link wheel, article submission, directory submission, blog commenting, web 2.0, forum posting, and discussion)
- Content writing (article, blog, press release)
- Keyword research.
- Maintained professional relationships with clients throughout the duration of each project, keeping them informed on progress updates and addressing any concerns as needed.
- Worked closely with owners throughout process to keep projects in line with individual visions.
- Delivered high-quality projects on time and within budget, consistently meeting client expectations and fostering long-term relationships.
Dept. Head – Magazine Dept.
Davao Print Media Inc.
07.2007 - 10.2009
- Oversee the overall distribution of magazines within the coverage area
- Coordinate with publication managers, area dealers, and consignee stores to come up with the best marketing deals: promotional discounts and tie-ups
- Review targeted sales vs Actual sales
- Approves purchase order
- Administer inventory and returns of copies to the publication houses.
- Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
EDP/Admin Personnel
Purefoods-Hormel Inc.
07.2002 - 06.2007
- Invoice and encode daily sales of agents
- Consolidate data and generate reports for the principal and distributor
- Prepare monthly, quarterly, and annual sales reports per agent and key account
- Supervise collection and aging of accounts receivables
- Control trade/customer credit.
Education
Bachelor of Science in Computer Science -
AMA Computer University
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Davao City National High School
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Antonio Pichon Jr. Elem. School
Skills
Good communication
Time management
Work ethic
Adaptability, flexibility, and multitasking
Attention to details
Leadership and team player
Problem-solving and decision making
Documentation and Recordkeeping
Social Media Management
Advanced MS Office Suite
Customer Service-Oriented
Softwareandtools
- Google (WorkSpace, Drive, AdWords, Keyword Planner, Analytics, Search Console)
- Microsoft Office 365
- WordPress
- HTML / Meta Tags
- Trello
- Slack
- Asana
- Canva
- Podio
- Basecamp
- TeamViewer
- Aweber
- Hootsuite
- Dropbox
- Mindmap
- DocuSign
- SemRush
- Google Trends
- CRM
References
Available upon request