Summary
Overview
Work History
Education
Skills
Websites
Training
Software
Interests
Timeline
Generic

ENRIQUE MA. FRANCISCO DE CASTRO

SENIOR SALES PROFESSIONAL
Paranaque

Summary

Sales professional with strong track record in driving revenue growth and building client relationships. Adept at developing strategies that yield measurable results and exceed targets. Known for fostering team collaboration and adapting to dynamic market conditions. Skilled in consultative selling, negotiation, and customer engagement, bringing results-oriented mindset to every project.

Overview

18
18
years of professional experience
7
7
years of post-secondary education

Work History

Senior Sales Consultant

ZAP Philippines
11.2022 - Current
  • Company Overview: zap.com.ph
  • Individual contributor and responsible for selling and offering ZAP SAAS products and solutions (loyalty program, Deal site, Website, Catalog, App Development and Reservations) to various industries: F&B, Retail, Services, FMCG, Banks, Insurances etc
  • Responsible from prospecting, initial meeting, nurturing and relationship building throughout the deal close
  • Provides clear data and reporting on the sales pipeline, offering actionable insights into the sales process
  • Zap.com.ph

Senior SaaS Business Manager (Consultant)

Netcore Cloud
11.2022 - 09.2024
  • Individual contributor and responsible for selling and offering Netcore Cloud SAAS products and solutions to various verticals and industries
  • Responsible from lead generation to initial contact, nurturing and relationship building throughout the deal close
  • Provides clear data and reporting on the sales pipeline, offering actionable insights into the sales process
  • Focused on startups on the 1st year (brought in accounts such as Parlon, KITA, Paynamics etc.)
  • Focused on mid up to enterprises on the 2nd year (varying industries from energy, OTT, Banking, Telco etc)
  • Brought in accounts such as Aboitiz Power, Vivamax(OTT), Chinabank, Salvo Global with an average of $5KMRR per account with at least 1 year cooperation
  • Built and strengthened strategic partnership initiatives in PH with Nityo, GCP-Google cloud platform, QBO start up incubator and agencies to help extend market reach

Director, Head of Sales & Partnerships

etaily
04.2022 - 08.2022
  • Responsible for leading and managing the business development team, through the complete sales cycle, from lead generation to initial contact, nurturing and relationship building throughout the deal close
  • Provides coaching to the team on best practices, efficiency and quality
  • Provides clear data and reporting on the sales pipeline, offering actionable insights into the sales process
  • Delivered strong and consistent growth that puts the company on track to achieve a revenue of PHP 1.0 B GMV in 2022
  • Increased pace in signing new clients – achieved PHP 363.5M / 36% of the annual target
  • Implemented an outbound program to achieve the goal of initially building the top funnel and eventually converting these leads into actual accounts
  • Individual contributor - Signed and onboarded 2 accounts amounting to PHP 55.6M annualized GMV and help Increased pace in achieving Q2 targets
  • PHP 14.5M Universal Robina (brands – Munchy’s, Gooday and Chill)
  • PHP 41.1M annualized GMV - Century Pacific (brands – Canned Business and upcoming product under Birch Tree)
  • Team efforts – Signed and onboarded 9 accounts amounting to PHP 307.9M annualized GMV and help increased pace in achieving Q2 targets
  • Created a GTM plan to cover Q3 and Q4 revenue targets

Head of Sales & Business Development -PH

CARBAY PH - Carmudi.com.ph and Zigwheels.ph
10.2017 - 03.2022
  • Spearheads and manages the whole sales team (M.M., Cebu and Davao) composing of 19 sales people
  • Team is subdivided into 3 segments: New Car Dealer Business; New Cars Corporate Business; Used Car Dealer Business
  • Designed a business plan, develop strategies, and expand business opportunities & deliver a strong sales approach (account acquisition and account management) following set KPIs and KRAs
  • Sales operational management: oversee the work force to ensure the team are well equipped to execute the business plan
  • Responsible for pipeline management
  • Other stakeholder, align and communicate deliveries needed and manage strict timelines
  • People manager to the team
  • Achieved a total of PHP 46.4M / 92.8% from the 50M 2021 target
  • New Car Dealer Business - generated PHP 9M net revenue for 2021
  • Shifted from a subscription business model to transactional business model
  • Onboarded 370 dealers in the first 3 months
  • Built and strengthen internal process for transactional business model to cover: Identify retails, Approved Retails
  • Grew the conversion rate of identified retails to 3% and 75% approval rate
  • PHP 750,000 ave
  • Collective revenue MoM from all dealer partners
  • New Cars Corporate Business – generated PHP 29M net revenue for 2021
  • Onboarded 4 of the top 5 OEM or Car brands in the auto industry with a combination of media and transactional implementation/execution
  • Toyota, Mitsubishi, Ford, Suzuki
  • PHP 1.5 M ave
  • Collective revenue MoM from 4 brands
  • PHP .9 M ave
  • Collective revenue MoM from other auto and non-auto brands
  • Used Car Dealer Business – generated PHP 8.4M net revenue for 2021
  • With existing classifieds business, expanded multiple business lines for the segment
  • Inventory Management- currently contributes 30% of the UC revenue
  • Transactional – % share for every car sold for banks and financial institutions that has repossessed cars that needs to be disposed of
  • Inventory Funding – bridge transaction between financial providers and dealers
  • Referral Program (financing) – helps buyer in financing then bridge to both private seller and dealer

Head of Business Development/Sales -PH

RTB House
08.2016 - 09.2017
  • Spearheaded and was In charge of building the PH market and driving growth
  • Introduced a new, highly effective ad-tech solution that successfully grew on European markets
  • Implemented both short-term and long-term market development strategy
  • Identified business expansion opportunities, analyze market potential and target new business of the highest value
  • Grew the revenue from PHP 0-900,000 average per month
  • Established sales objectives and project expected sales volume and profit within the growing market
  • Built effective networks across business areas
  • Represented RTB House PH in digital marketing events to further enhance the company’s network reach and explored possible partnerships

Head of Sales and Business Development

Ensogo Philippines
09.2011 - 06.2016
  • Progressed rapidly from an individual contributor to a senior leadership role, driving sales growth, managing high-performing teams, and executing strategic business initiatives
  • Consistently achieved revenue targets, secured key partnerships, and optimized sales processes to scale business operations effectively
  • Drove Revenue Growth: Led sales efforts that consistently exceeded income targets and contributed to multi-million-peso revenue growth
  • Strategic Partnerships: Established key B2B partnerships with major brands such as PLDT/Smart, Cebu Pacific, 7-Eleven, Unilab, SM, Mastercard, and BDO, enhancing brand visibility and revenue opportunities
  • Team Leadership & Development: Managed and trained a high-performing sales team, implementing structures that improved efficiency, productivity, and profitability
  • Sales & Marketing Innovation: Developed and executed targeted campaigns that bridged offline and online channels, increasing customer activation and engagement
  • Process Optimization: Created and streamlined sales processes, KPI tracking, and client acquisition strategies, leading to improved pipeline management and conversion rates
  • Project Management: Spearheaded major sales initiatives, such as Project Entertainment and Project F&B, to drive business expansion and revenue diversification
  • Client-Centric Approach: Provided tailored business and marketing strategies, leading to long-term client retention and success in both B2B and digital marketing solutions

Area Sales Manager

Zomato Inc. Phil.
05.2015 - 02.2016
  • In between work history at Ensogo Philippines
  • Ensured and maintained the financial health of the area assigned in Metro Manila
  • Managed a team of 5-10 and handled end to end client relationships including pitching, negotiation, contracting, billing/invoicing, payment collection & trouble shooting
  • Allocated leads, tracked, and monitored the work of each team member along with ensuring the efficiency and effectiveness of their work
  • Maintained area reports which include revenue numbers, payment collections & evaluation of team performance & reporting the same to the Sales/Business Head
  • Allocated targets & calculated incentives for the Sales Team
  • Assisted in hiring and maintaining a productive and highly effective Sales Team
  • Constantly supported and developed each member of the team leading them to be top performers of Zomato
  • Initialized and worked with the Sales AVP and Country Manager in creating incentive programs that would further motivate the Sales Team
  • Synergized with the Sales AVP in creating a business plan for 2016 fiscal year

Managing Director/ Sales and Business Development Specialist/Owner

Bordeaux Premium French Wines Co.
01.2010 - 12.2011
  • Responsible for transitioning new venture from concept; overseeing all strategic planning, development, and leadership of the entire marketing functions
  • Closed big accounts (Megaworld, HSBC, Deutsche Bank, etc.) that significantly helped with the monthly income and boosted restaurant awareness to more customers
  • Negotiated with vendors or suppliers for monetary profit; Leading in any contract negotiations that will result in a positive business deal

Assistant Product Manager, Marketing

GE Money Bank; BDO Banco De Oro
11.2008 - 01.2010
  • Responsible in assisting product manager for product planning and execution throughout the product lifecycle
  • Provided 360 degrees customer experience
  • Responsible for communicating new product knowledge to branch staff
  • Worked with the Marketing Services Team to create Marketing Collaterals to boost sales channels to better sell the product offering and services
  • Created benchmarking research of competitors (Competitive Analysis)
  • Facilitated all marketing collaterals for approval
  • Responsible for Report Generation and tracking for product/promo performance

Research Analyst, Canada Team

RMG- RiskMetrics Group
01.2008 - 10.2008
  • Performed basic profiling for Canadian Core Companies listed on the Toronto Stock Exchange (TSX)
  • Completed low to mid-level analysis for Canadian companies listed on the TSX Venture Exchange (TSXV) by distilling financial and corporate governance information to write short form reports and issue proxy vote recommendations based on policy guidelines
  • Updated Corporate Governance Quotient (CGQ) profiles of Canadian companies covered by RMG

Comptroller/Budget Officer: Media Group

Senate of the Philippines - Senator, Mr. Francis Escudero
01.2007 - 12.2007
  • Instrumental in the success of Senator Escudero’s campaign by handling the budget of all press release and media coverage for Mr
  • Escudero before, during and after the 2007 Senatorial Elections
  • Collated, analyzed, and reviewed proposals submitted by colleagues in preparation of cost estimates and Results-Based Budgeting
  • Conducted costing analysis of the resource requirements as needed to ensure accuracy of all the cost estimates

Education

Bachelor of Arts - Major in Consular and Diplomatic Affairs, International Studies, Communications and Arts

De La Salle College of Saint Benilde
Manila, Metro Manila, Philippines
01.2003 - 10.2006

High School Diploma -

Colegio De San Agustin
Makati City, Metro Manila, Philippines
04.1999 - 01.2003

Skills

Sales consultation

Proficient in Salesforce, Asana, Slack

Sales process management

Sales presentations

Business development

Sales strategies

CRM software

Pipeline management

Outbound sales calling

Salesforce proficiency

Sales planning

Training

  • LEADERSHIP AND MANAGEMENT TRAINING – Etaily
  • LEADERSHIP AND MANAGEMENT TRAINING – Carmudi & Zigwheels, India, Singapore and Indonesia
  • GOOGLE ANALYTICS CERTIFIED
  • RETARGETING AND DIGITAL MARKETING TRAINING – RTB HOUSE WARSAW, POLAND


Software

Salesforce, Hubspot, Pipedrive, Trello, Asana, Slack

Interests

Wakeboarding, Basketball, Badminton

Timeline

Senior Sales Consultant

ZAP Philippines
11.2022 - Current

Senior SaaS Business Manager (Consultant)

Netcore Cloud
11.2022 - 09.2024

Director, Head of Sales & Partnerships

etaily
04.2022 - 08.2022

Head of Sales & Business Development -PH

CARBAY PH - Carmudi.com.ph and Zigwheels.ph
10.2017 - 03.2022

Head of Business Development/Sales -PH

RTB House
08.2016 - 09.2017

Area Sales Manager

Zomato Inc. Phil.
05.2015 - 02.2016

Head of Sales and Business Development

Ensogo Philippines
09.2011 - 06.2016

Managing Director/ Sales and Business Development Specialist/Owner

Bordeaux Premium French Wines Co.
01.2010 - 12.2011

Assistant Product Manager, Marketing

GE Money Bank; BDO Banco De Oro
11.2008 - 01.2010

Research Analyst, Canada Team

RMG- RiskMetrics Group
01.2008 - 10.2008

Comptroller/Budget Officer: Media Group

Senate of the Philippines - Senator, Mr. Francis Escudero
01.2007 - 12.2007

Bachelor of Arts - Major in Consular and Diplomatic Affairs, International Studies, Communications and Arts

De La Salle College of Saint Benilde
01.2003 - 10.2006

High School Diploma -

Colegio De San Agustin
04.1999 - 01.2003

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ENRIQUE MA. FRANCISCO DE CASTROSENIOR SALES PROFESSIONAL