Edwin S. Arevalo
Palo, Province Of Leyte
Summary
Business management professional and a crisis manager with focus on enhancing operational efficiency and customer satisfaction. Known for fostering collaborative team environment and achieving significant results through effective leadership. Adaptable and reliable, with expertise in strategic planning and process improvement
Overview
36
36
years of professional experience
Work History
Business Center Manager for Eastern Visayas
Bounty Plus, Inc.
08.2013 - 05.2024
- Managed business processes and strategies of key accounts and other sales channels of poultry products in the region to ensure optimal service delivery and satosfaction.
- Familiar with sales procedures on how to handle distributors and field sales. Knows how to develop, coach, mentor and train sales team to achieve specific goals and objectives.
- Officiated and directed the massive expansion of Chooks to Go and Uling Roasters stores in Eastern Visayas region that strictly complied with Good Manufacturing Procedure (GMP) and Hazzard Analysis and Critical Control Points (HACCP). Directly responsible for the 25% growth of retail sales volume for three (3) consecutive years.
- Bolstered contract poultry farm capacity from 25,000 to 680,000 broilers and achieved excellent ratings of production parameters benchmarked with industry yardsticks.
- Facilitated the creation of reseller units in the area that boosted sales of premium brands, value-added products and commodities. Built, trained, and motivated the sales team by successfully sustaining a culture of engagement based on company values.
- Upgraded quality control procedures at processing plants in compliance with regulatory standards for food safety. Strictly monitored the availability and movement of raw materials to support sales requirements. Improved Compliance Audit score of the processing plant from 45% to 92%.
- Developed a training program for store crews at retail stores in aid of stock management and sales forecasting, monitoring, and compliance with standards on food safety. Consistently passed Management Compliance Store Audit with the score of 90% for 5 years.
Operations Manager
NCN Marketing
09.2011 - 07.2013
- Streamlined operational workflows that enhanced efficiency and reduced turnaround across multiple projects. Directly supervised salesmen covering all market segments (wet markets, supermarkets, hotels and restaurants, meat shops, wholesalers, peddlers, and retailers). Outsourced other fast-moving products that supplemented existing brands and placed the company in a position of business strength.
- Strictly implemented a balanced cash-to-credit ratio in compliance with the account receivables protocol. Diligently measured sales team performance against established targets and standards.
- Closely coordinated with the principal suppliers on business planning and forecasting. Furnished operational and business intelligence reports for competitive advantage.
Area Sales Manager
Philchema, Inc., SOCSARGEN
06.2010 - 08.2011
- Developed and executed sales strategies to enhance market penetration across SOCSARGEN region.
- Conducted field experiments on animal nutrition products on poultry and hog farms. Gathered and analyzed data that substantiated product efficacy and business profitability.
- Initiated cooperative and farm meetings and consultations with farm owners and managers, where industry updates and breakthroughs were clearly explained and presented.
- Responsible for the sales and promotion of animal nutrition products, primarily for poultry, hogs, cattle, and aquaculture farms. Strictly monitored product shipments, deliveries and account receivables in compliance within the prescribed time frame.
- Facilitated continuous training of farm personnel on selected farms to support business operations and good will in the process.
- Established strong relationships with key clients, fostering loyalty and repeat business through exceptional service.
Technical Poultry Specialist
Amanika PTY Ltd
10.2008 - 07.2009
- Oversaw the weight management of 500,000 broilers at the poultry farm. Responsible for the improvement of broilers’ average live weight (ALW), feed conversion ratio (FCR), and harvest recovery (HR) where HR improved by 3% while FCR posted a 7% growth.
- Collaborated with Ingham’s representative on the schedule of day-old chicks (DOC) placement on the farm. Prepared farm set up for brooding a week before DOC placement.
- Directly managed farm waste disposal in accordance with local government directives. Regularly maintained farm cleanliness to get rid of pests, parasites, and other destructive small animals where rodents population density decreased by 30%.
- Operated skid steer loaders and other farm machinery in a day-to-day operation on top of farm tasks.
- Set up vegetables and spices garden for small scale research on crop protection and for internal consumption. The number of insects were monitored during early morning and late afternoon to make a record of pest density during the durations of four seasons in a year.
Territory Sales Supervisor
San Miguel Foods, Inc
12.1999 - 09.2008
- Supervised five (5) territorial distributors in the areas of Bicol, MIMAROPA and Laguna. Set sales targets and monitored sales volume and account receivables. Allocated different sales key units (SKUs) of poultry and meat brands to these distributors for distribution in their assigned sales territories.
- Developed and carried out sales plan based on the company’s specific objectives. Prepared sales budget and weekly sales activity reports.
- Directly involved in the recruitment and training of junior supervisors and newly hired sales personnel. Designed and implemented training programs that were applicable at distributors’ assigned areas.
- Conducted regular meetings and business reviews with the distributors. Discussed and resolved business issues affecting poultry distribution activities in all market segments.
- Directly supervised Monterey meat shops and Chicken Station outlets.
Technical Sales Specialist
Manila Machinery & Supply Company
12.1994 - 06.1998
- Company Overview: Distributor of Bayle, Lubing and Kasethphand Industries in the Philippines.
- Sold Bayle processing plants, PAL & Lubing automated feeding / drinking system and Kasethphand Industries’ farm equipment in Visayas and Mindanao. Closely coordinated with the top poultry integrators on farm expansion and facilities upgrading for better efficiency. Directly negotiated with the integrators’ business partners who were willing to invest in a mechanized poultry farm set up.
- Organized farm meetings and consultation on the designs and layout of poultry, hog farms, and processing plants. Provided technical details of business proposals in line with the specifics set by the integrators.
- Collaborated with the support group in the preparation of pro-forma invoices, outsourcing, shipments and deliveries of the products.
- Led the technical team in the installation of the systems and equipment at farm and plant sites. Facilitated transfer of technology and training of manpower that operated the installed systems.
- Managed account receivables and succeeded in attaining a 30% improvement in collection efficiency.
Farm Supervisor
Sierra Monte Farms, Inc.
03.1988 - 09.1994
- Strictly supervised daily farm operation that was aligned with the integrator’s set of standards to ensure compliance with safety and operational quality.
- Closely coordinated with the technical team on standard compliance. Provided updated data to extension veterinarians as part of the flock status monitoring protocol.
- Maintained cleanliness of the farm in compliance with NMIS’s standards on Good Manufacturing Procedures (GMP) and Hazzard Analysis and Critical Control Points (HACCP).
- Monitored pest control measures, adjusting strategies based on environmental conditions.
- Prepared operation reports with accuracy and integrity.
- Trained poultry farm personnel in farming practices, fostering skill development and efficiency.
Education
MBA -
Ateneo Graduate School of Business
11-2023
Bachelor of Science - Agriculture
Central Luzon State University
Science City of Munoz, Nueva Ecija04-1986
Skills
- Communication (trained at Toastmasters International)
- Sales and Marketing
- Administrative Skills
- Leadership Skills
- Business Development
- Coaching and Mentoring
- Operations management
- Staff training and development
- Facilities management
- Human resources
Timeline
Business Center Manager for Eastern Visayas
Bounty Plus, Inc.
08.2013 - 05.2024
Operations Manager
NCN Marketing
09.2011 - 07.2013
Area Sales Manager
Philchema, Inc., SOCSARGEN
06.2010 - 08.2011
Technical Poultry Specialist
Amanika PTY Ltd
10.2008 - 07.2009
Territory Sales Supervisor
San Miguel Foods, Inc
12.1999 - 09.2008
Technical Sales Specialist
Manila Machinery & Supply Company
12.1994 - 06.1998
Farm Supervisor
Sierra Monte Farms, Inc.
03.1988 - 09.1994
MBA -
Ateneo Graduate School of Business
Bachelor of Science - Agriculture
Central Luzon State University