Donnalyn Santos
18 Violeta Homes Eastdrive street marikina heights marikina city,philippines
Summary
PRC 0012849 | DSHUD NCR-A-26236
Dynamic Division Head with expertise in driving team performance and achieving organizational objectives. Implements innovative strategies to enhance market competitiveness and profitability. strategies to optimism performance.
Overview
20
20
years of professional experience
Work History
Division Head
Megaworld Horizon
Bonifacio Global City Office, Paranaque Philippines
10.2025 - Current
- Helping my team to turn over the rent-to-own units to our client and manage the lease-to-own contract.
- Checking portals inventory of each project's closed.
- Analysed market trends and competitor activity, adapting strategies to maintain competitive advantage and market share.
- Collaborated with other managers to plan and direct organisational tasks.
- Facilitated effective communication channels within the division, ensuring alignment with corporate goals and objectives.
- Recruited and hired staff for organisational vacancies and enforced consistent policies across workforce.
- Implemented merchandising plans to drive profitability, collaborating with visual merchandising team to develop strategy.
- Introduced innovative technologies to improve productivity and enhance customer experience.
- Worked with leadership to develop and implement action plans to protect company assets and profitability.
- Facilitated regular team meetings to communicate objectives, gather feedback, and discuss improvements.
- Conducted regular performance reviews, offering constructive feedback and setting individual objectives.
- Prepared comprehensive reports on departmental performance, presenting findings to senior management.
- Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
- Analysed sales data to identify trends, adjust strategies, and capitalise on market opportunities.
- Balanced workloads to meet targets without overtaxing employees.
- Championed company values, leading by example and inspiring staff to achieve excellence.
- Conducted market research to keep up-to-date with industry trends, competitor activity and customer initiatives.
- Set up business contracts, obtained signatures and processed paperwork.
- Negotiated with suppliers to secure favourable terms and ensure timely delivery of stock.
Broker Sales Director
Golden Topper Inc
Bonifacio Global City Office, BGC Philippines
01.2023 - 05.2025
- Handling local and international markets.
- Japan, Canada, Australia, Dubai, Malaysia, Singapore, Taiwan, and Thailand accounts.
- Via Zoom presentation, international roadshow, and conference meeting with VP, CEO, and President.
- Consulted with clients on financial products and services tailored to investment needs.
- Examined company financial performance to identify opportunities to boost profit.
- Simplified financial information to educate and guide non-technical clients.
- Designed and proposed investment strategies that enabled long-term clients to achieve financial goals.
- Evaluated, tracked and planned mitigative action to prepare for potential financial risk.
- Cultivated a network of industry contacts to gain insights and share market intelligence.
- Led seminars and workshops on financial planning and investment strategies to educate clients.
Senior Sales Director
Citillion Property Inc - Golden Topper Inc
Bonifacio Global City Office, Bonifacio Global City ,Philippines
02.2020 - 01.2023
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Prepared detailed reports on sales activities, outcomes, and forecasts for senior management review.
- Continuously hit or exceeded sales targets by implementing reward systems within the sales team.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Worked with customer service team on any client issues.
- Optimised sales methods to best acquire, develop and retain customers.
- Closely monitored sales team performance, ensuring individuals stayed on track to meet targets, offering extra training where needed.
- Developed and implemented innovative sales strategies, increasing market share and profitability.
- Coordinated with marketing department to create targeted campaigns, boosting lead generation by 30%
Sales Director
Filinvest Land Inc
Cubao Office , Cubao Philippines
12.2018 - 04.2019
- Developed strategies to position business to shape and capitalise on emerging customer and market needs.
- Facilitated regular sales meetings to review targets, strategies, and team performance, driving continuous improvement.
- Analysed market trends and competitor activity to inform and adjust sales strategies effectively.
- Negotiated contracts and agreements with clients, optimising terms for both parties while maximising sales profitability.
- Developed innovative marketing campaigns to drive substantial sales.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Boosted profits through effective supervision of entire sales department.
Senior Sales Manager
Ortigas and Company limited Partnership
Ortigas office, Ortigas city Philippines
06.2012 - 12.2018
- Used a confident, friendly approach when interacting with clients, maintaining excellent relationships by being helpful and supportive.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Managed team of 12- junior sales executives.
Sales Manager
Robinson Communities
Pioneer Ortigas Pasig , Pasig City Philippines
02.2012 - 05.2012
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
Senior Property Consultant
SMDC Development Corporation
2ECOM Macapagal Avenue, Magapagal Philippines
10.2009 - 05.2012
- Implemented targeted marketing strategies, enhancing property visibility and attracting quality tenants.
- Negotiated sales and lettings agreements, securing favourable terms for clients.
- Promoted property sales through adverts, open houses and participation in multiple listing services.
Property Specialist
Filinvest Land Inc
Alabang office, Alabang Philippines
02.2007 - 03.2009
- Conducted property tours to potential buyers and renters.
- Helped clients look for properties based on needs and financial standing.
- Maintained property listings on company website and property portals, ensuring accuracy and appeal.
Dental Assistant
Health and Medical Singapore
Ang Mo Kio, singapore
03.2006 - 02.2008
- Assisted dentist during a variety of treatment procedures, maintaining patient comfort throughout.
- Maintained clean, sterile and positive environment to optimise patient comfort and safety.
Education
Certificate of Higher Education - Doctor of Dental Medicine
University of Perpetual
Binan, LAG01-2004
Skills
- Team leadership
- Market analysis
- Performance management
- Sales forecasting
- Strategic planning
- Client relationship management
- Visual merchandising
- Employee recruitment
- Data-driven decision making
Timeline
Division Head
Megaworld Horizon
10.2025 - Current
Broker Sales Director
Golden Topper Inc
01.2023 - 05.2025
Senior Sales Director
Citillion Property Inc - Golden Topper Inc
02.2020 - 01.2023
Sales Director
Filinvest Land Inc
12.2018 - 04.2019
Senior Sales Manager
Ortigas and Company limited Partnership
06.2012 - 12.2018
Sales Manager
Robinson Communities
02.2012 - 05.2012
Senior Property Consultant
SMDC Development Corporation
10.2009 - 05.2012
Property Specialist
Filinvest Land Inc
02.2007 - 03.2009
Dental Assistant
Health and Medical Singapore
03.2006 - 02.2008
Certificate of Higher Education - Doctor of Dental Medicine
University of Perpetual