Summary
Overview
Work History
Education
Skills
Custom
Timeline
Generic
CYNTHIA A. MAGBANUA

CYNTHIA A. MAGBANUA

Taguig City,Philippines

Summary

Results-driven Executive Assistant to Co-Founder with expertise in executive calendar management and client relationship development. Proven in leading teams and enhancing operational efficiency through strategic communication and workflow optimisation. Skilled in Salesforce, QuickBooks, and CRM management, with a history of fostering relationships with senior executives to support organisational growth.

Overview

16
16
years of professional experience

Work History

Executive Assistant to Co- Founder

Connex Partners
06.2024 - Current

  • Manage the executive calendar of the Managing Partner, coordinating meetings, interviews, and strategic discussions across multiple time zones.
  • Acted as primary point of contact for senior HR and Healthcare executives, facilitating professional communication and relationship management.
  • Crafted executive correspondence, meeting invitations, follow-up communications, and scheduling logistics to ensure smooth operational flow.
  • Schedule and coordinate executive discovery meetings while maintaining a strong focus on client experience and relationship building.
  • Lead and mentor the Member Executive Assistant team by providing coaching, performance feedback, and onboarding support for new team members.
  • Collaborated with leadership, marketing, and sales teams to align efforts and enhance membership growth and strategic initiatives.
  • Maintain confidentiality while supporting executive-level decision-making and organizational priorities.
  • Monitor team KPIs, outreach activity, appointment metrics, and conversion performance, providing leadership with weekly performance reports and actionable insights.
  • Develop and refine outreach messaging, objection-handling techniques, and prospecting strategies to improve engagement and appointment conversion.
  • Personally generated a significant share of the team's qualified executive appointments through strategic outreach.
  • Support recruitment efforts by sourcing candidates, coordinating interviews, communicating with applicants, and facilitating the hiring process from initial outreach through final interviews.
  • Manage and maintain accurate prospect, member, and recruitment data using CRM platforms, including HubSpot and Salesforce.
  • Identify opportunities to improve operational efficiency by streamlining workflows, reporting processes, and team documentation.
  • Research and qualify prospective members and business opportunities aligned with the organization's executive leadership communities.
Key Achievements
  • Key Achievements
  • Led the Member Executive Assistant team while consistently contributing as an individual business development representative.
  • Successfully trained and onboarded new Executive Assistants, supporting their development in outreach, CRM usage, and appointment setting.
  • Developed performance reporting and KPI tracking processes that improved team accountability and visibility.
  • Built relationships with senior HR and Healthcare executives from enterprise organizations, contributing to membership growth.

Lead generation Analyst/Appointment Setter

Evolve B2B
05.2021 - 06.2024

Conducted outbound prospecting to identify and engage potential B2B clients, contributing to pipeline growth.

  • Qualified leads by assessing business needs, decision-making processes, and potential opportunities.
  • Built and maintained relationships with prospective customers through phone, email, and LinkedIn outreach, enhancing client engagement.
  • Scheduled meetings between prospective clients and the sales or consulting team.
  • Followed up with prospects and nurtured relationships throughout the sales cycle.
  • Collaborated with internal teams to ensure a smooth transition from lead generation to client engagement.
  • Researched target industries, companies, and key decision-makers to support business development efforts.
  • Maintained accurate customer records and sales activities in the company's CRM system.
  • Met outreach and lead generation goals consistently, demonstrating commitment to quality and professionalism.
  • Key Responsibilities

Technical Support Representative

Sykes Asia Inc.
03.2019 - 05.2021
  • Taking inbound calls and providing technical assistance to customers accounting software (Quickbooks) help them in building a Report,Creating transactions such as Orders, journal entries, reconciliation,Creating Invoices, Sending email, matching bank transactions and etc.
  • Guided customers through the process of downloading and installing QuickBooks to ensure proper setup.
  • Provides assistance in getting the latest tax table updates in customers Quickbooks.
  • Supported customers in resolving payroll processing issues, ensuring timely and accurate payroll management.
  • Assisted customers in identifying and rectifying discrepancies in their financial records.
  • Delivered exceptional customer service by resolving billing issues for customers.
  • Processing sales for upgrade in QuickBooks software.
  • Developed sales leads aimed at providing valuable solutions for customers.

Customer Service Representative

Sykes Asia Inc.
11.2016 - 03.2019
  • Guided customers in selecting optimal payment options to facilitate account updates.
  • Processed customer payments through various electronic platforms to ensure accurate transactions.
  • Documented all collection attempts accurately and truthfully.
  • Evaluated accounts and recommended appropriate action throughout the collection cycle.
  • Identified effective contact numbers for customers using Lexis/Nexis, Western Union, Moneygram, and other resources.
  • Applied skip tracing techniques to successfully locate individuals for debt recovery efforts.

Cashier/Sales Consultant (Cartier)

Stores Specialists Incorporated.
08.2010 - 02.2011
  • Engaged customers by promoting product features and benefits during sales interactions.
  • Processed payments efficiently using cash and credit card, ensuring a smooth customer experience.
  • Researched upcoming product releases to ensure thorough knowledge for effective client endorsements.
  • Organised store displays to enhance product visibility and attract customer interest.
  • Oversees the store in the absence of Storehead.

Education

Bachelor in Secondary Education - Education

University of Negros Occidental-Recoletos
01-2007

Secondary -

Guinhalaran Integrated School
01-2007

Primary -

Guinhalaran Elementary School
01-2003

Skills

  • CRM management
  • Salesforce
  • Lead generation
  • Multi-channel outreach
  • Strategic messaging
  • Client management
  • Appointment scheduling
  • Schedule management
  • Calendar management
  • Time management
  • Workflow improvement
  • Integrity

Custom

I certify that all information provided above are true and correct.

Timeline

Executive Assistant to Co- Founder

Connex Partners
06.2024 - Current

Lead generation Analyst/Appointment Setter

Evolve B2B
05.2021 - 06.2024

Technical Support Representative

Sykes Asia Inc.
03.2019 - 05.2021

Customer Service Representative

Sykes Asia Inc.
11.2016 - 03.2019

Cashier/Sales Consultant (Cartier)

Stores Specialists Incorporated.
08.2010 - 02.2011

Bachelor in Secondary Education - Education

University of Negros Occidental-Recoletos

Secondary -

Guinhalaran Integrated School

Primary -

Guinhalaran Elementary School
CYNTHIA A. MAGBANUA