Claisse Mae Andaya
Quezon City
Summary
Marketing professional with 9+ years of experience in brand management, digital marketing, and campaign execution across brands and agency environments. Experienced in leading cross-functional teams and managing end-to-end campaigns that drive brand visibility and engagement. Skilled in digital and brand marketing, influencer marketing, campaign analytics, and client partnerships, with a focus on delivering measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Jr Manager
General Heat Corporation
Makati City, Metro Manila, Philippines
01.2024 - Current
- Implemented brand and digital marketing strategies, ensuring timely delivery of campaigns and initiatives.
- Coordinated cross-functional teams to align campaign objectives, timelines, and deliverables with company goals.
- Developed training initiatives to empower team members, fostering improved marketing capabilities and increased productivity.
- Managed and optimized marketing budgets, achieving 30% savings through strategic resource allocation.
- Spearheaded CSR initiatives through roadshows and online activations to enhance brand visibility and recall.
- Developed brand partnerships and influencer collaborations that increased social engagement by 50–70%.
Senior Marketing Officer
General Heat Corporation
Makati City, Metro Manila, Philippines
03.2022 - 12.2023
- Developed and executed integrated marketing campaigns across ATL, BTL, and digital channels.
- Coordinated efforts among sales, digital, and brand teams to maintain uniformity in brand communication across various channels.
- Conducted in-depth analysis of market trends and consumer insights to inform strategic marketing decisions.
- Established KPIs and performance metrics to evaluate campaign effectiveness and ROI.
Key Accounts Manager
Zilingo Philippines
Bonifacio Global City, Taguig City, Metro Manila (Remote)
07.2021 - 03.2022
- Managed relationships with SME clients to support Zilingo’s marketing and commerce initiatives.
- Developed customized marketing strategies to strengthen client partnerships and retention.
- Assisted in achieving monthly KPIs through client acquisition and account development.
- Created account growth strategies to drive revenue opportunities.
Account Manager
Gushcloud Digital Inc
Bonifacio Global City, Taguig, Metro Manila (Remote)
03.2020 - 07.2021
- Led influencer marketing campaigns from strategy to execution across multiple digital platforms.
- Managed creative and analytics teams to optimize campaign performance and ROI.
- Delivered influencer campaigns for local and international brands, increasing campaign reach by 100%.
- Maintained strong client relationships through proactive communication and strategic support.
- Managed 15–20 brand accounts contributing 50–60% of annual team revenue.
Account Manager
Xiklab Digital (formerly Snapworx Digital Inc.)
Bonifacio Global City, Taguig City, Metro Manila
08.2018 - 02.2020
- Managed digital marketing campaigns across social media, performance marketing, and website platforms.
- Coordinated with creative and client teams to deliver campaigns aligned with brand objectives.
- Oversaw project timelines and budgets to ensure on-time delivery of marketing initiatives.
- Led production of video and web development projects from concept to launch.
- Conducted quarterly business reviews with key accounts to improve campaign performance.
Account Executive
Snapworx Digital Inc
Bonifacio Global City, Taguig City, Metro Manila
02.2017 - 08.2018
- Managed day-to-day client communications to ensure smooth campaign implementation.
- Handled 6–7 client accounts simultaneously, managing priorities and deliverables.
- Negotiated vendor and client contracts to secure favorable terms.
Brand Associate
Splash Corporation
Bonifacio Global City, Taguig City, Metro Manila
03.2016 - 10.2016
- Analyzed P&L and brand performance metrics to support data-driven marketing decisions.
- Contributed to brand campaign ideation and consumer marketing strategies.
- Executed 1–2 nationwide promotional campaigns monthly supporting regional sales teams.
- Developed marketing collaterals and digital assets to increase brand engagement.
- Managed brand social media presence and community engagement.
Education
Bachelor of Science - Marketing Management
University of Santo Tomas
Espana, Manila01.2015
Skills
- Strategic & Multichannel Marketing
- Campaign Management & Execution
- Influencer & Social Media Marketing
- Budget Planning & Negotiation
- Cross-Functional Collaboration
- Client Relationship Management
- Project Management
- Microsoft Office Google Workspace
- Adobe Photoshop Canva
- Google Analytics Meta Business Wordpress Website Dashboard
Certification
- 2025 AI-Powered Data Analytics and Data Science
- 2024 Business Evolution Business Practices
- 14TH Mansmith Market Evolution
- Guthrie Jensen Powerful Presentation
- Guthrie Jensen Leadership Communication
- Google Workspace
- Google Analytics, AdWords Advance Certification Program
Languages
English
Bilingual or Proficient (C2)
Korean
Beginner (A1)
Timeline
Digital Marketing Jr Manager
General Heat Corporation
01.2024 - Current
Senior Marketing Officer
General Heat Corporation
03.2022 - 12.2023
Key Accounts Manager
Zilingo Philippines
07.2021 - 03.2022
Account Manager
Gushcloud Digital Inc
03.2020 - 07.2021
Account Manager
Xiklab Digital (formerly Snapworx Digital Inc.)
08.2018 - 02.2020
Account Executive
Snapworx Digital Inc
02.2017 - 08.2018
Brand Associate
Splash Corporation
03.2016 - 10.2016
Bachelor of Science - Marketing Management
University of Santo Tomas