Carissa Layag
Taguig, Metro Manila
Summary
Dynamic Digital Marketing Specialist with a proven track record at PMI of Fairfax, adept at leveraging marketing automation and SEO strategies to enhance brand visibility. Skilled in campaign management and relationship building, I successfully increased engagement through innovative social media content and targeted email campaigns, driving significant traffic to company websites.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
PMI of Fairfax
Reston, Virginia (Remote)
03.2024 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Helped clients develop website portals and social media pages to promote businesses.
- Created customized marketing materials to increase product awareness.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducted market research and competitor analysis to inform search marketing strategies.
Digital Marketing Coordinator
DOXA7 Solutions Inc
Taguig, Metro Manila, Philippines (Remote)
11.2023 - Current
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Updated social media platforms to strengthen client digital presence.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created customized marketing materials to increase product awareness.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Startup Founder
Coo Baby Co.
Manila, Metro Manila, Philippines
10.2023 - 04.2025
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw divisional marketing, advertising and new product development.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Monitored key business risks and established risk management procedures.
- Formulated and executed strategic initiatives to improve product offerings.
- Initiated strategy to drive company growth and increase market share and profitability.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed key operational initiatives to drive and maintain substantial business growth.
CEO
Floristella Philippines, Inc.
Makati City, Metro Manila, Philippines
12.2019 - 06.2023
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw divisional marketing, advertising and new product development.
- Cultivated company-wide culture of innovation and collaboration.
Education
Bachelor of Arts - Marketing
SISFU
Las Pinas, Metro Manila, Philippines02-2026
Bachelor of Science - Engineering
University of Batangas
Batangas, Province Of Batangas, Philippines06-2011
Skills
- Customer relationship management (CRM)
- Adobe creative suite
- Marketing strategies
- Video editing
- Keyword research
- Social media tools
- Testing and optimization
- Delivering presentations
- Web analytics
- KPI management
- Brand strategy
- Campaign planning
- Promotional planning
- Content creation
- Multi-channel marketing
- Marketing automation
- Digital sales tracking
- Relationship building
- Campaign management
- Email marketing campaigns
- Campaign development
- Digital media
- Social media marketing
- Performance evaluation
- Strategic planning
- Project management
- Stakeholder management
- Google analytics
- HTML programming
- Trend identification
- Campaign execution
- Collaborative teamwork
- Customer segmentation
- Digital marketing
- Google analytics setup
- Google business suite
- Budget development
- Competitive positioning
- Creative problem solving
- Team leadership
- Marketing programs
- Customer service
- Market research and analysis
- Multichannel marketing
- Search engine optimization (SEO)
- Strategize SEO plans
- Launch preparation
- Google slides
- Entrepreneurial work ethic
- Deadline driven
- Search engine optimization
- Email distribution management
- MailChimp
- Detail-oriented
- Data analytics
- Data analysis
- Pay-per-click advertising
- Digital marketing management
- Competitor analysis
- SEO
Timeline
Digital Marketing Specialist
PMI of Fairfax
03.2024 - Current
Digital Marketing Coordinator
DOXA7 Solutions Inc
11.2023 - Current
Startup Founder
Coo Baby Co.
10.2023 - 04.2025
CEO
Floristella Philippines, Inc.
12.2019 - 06.2023
Bachelor of Arts - Marketing
SISFU
Bachelor of Science - Engineering
University of Batangas