BARBARA GRACE CACHERO

With a robust 22-year tenure in the Automotive Coatings Industry, I am a seasoned professional with a comprehensive grasp of the Asian market. My expertise lies in the fusion of hands-on technical knowledge with commercial acumen, a combination that has been instrumental in the development and growth of key ASEAN accounts, including notable OEM customers such as Volkswagen Malaysia and Honda Automotive Thailand. This success is a testament to my ability to implement effective business strategies and drive expansion. My track record includes the proficient development and management of the Ford Motor Company Philippines paintshop system and processes. I possess a diverse skill set that encompasses intercultural team management and the navigation of multifaceted business environments. My experience spans a variety of roles, from Laboratory Analyst to Technical Service Manager and Plant-Site Management. I am adept in StartUps, Strategic Planning, Marketing Intelligence, Team Leadership, New Business Development, Sales Management, Training & Coaching. I have successfully managed accounts with prestigious clients such as Mercedes Benz Thailand, VW-Hicom Malaysia, and a host of others across the ASEAN region. My business development efforts have extended to Mercedes Benz Vietnam, GM Thailand/Vietnam, and many more, showcasing my capacity to penetrate and expand markets. Additionally, I bring 5 years of experience in the Printing & Packaging Industry, where I established a facility in Davao and significantly increased market share in Central Luzon. My sales management extends to a variety of products, including printing inks and specialty films, and I offer comprehensive Ink Management solutions. My recent experience as Industry Head for Dispersion, Resin, Additives, Intermediates, Petrochemicals, Monomers and Poyurethane for Constructions, Refrigeration and Water Proofing applications.

• Doubled sales revenue for one business unit (ED, Dispersion) in less than a year after negotiating price support from Regional Commercial Management with the objective of further increasing market share.
• Won 3 years supply contract for the 1st IDS supply of DIC in Asia Pacific to Amcor Specialty Cartons Rizal in October 2020
• Increased profitability of major account TSA Volvo from 30% to 70% due to product and process optimization which is a win-win business result in 2016
• Successful approval of building production plant in Thailand in 2015 that paved localization of solvent borne topcoats supply to VW Malaysia in 2017
• Got nominated as coatings supplier for VW Malaysia as the 1st OEM account of Automotive Coatings Business Unit of BASF ASEAN in 2014
• Supplied 1st water-based locally produced paint to Honda Cars in 2015

• TOPSIM THAILAND Jul 2017
• GRIPS2015 International Business Simulation
• BASF GERMANY Jul 2015
• Global Key Account Management Training
• ENPEO CONSULTING THAILAND Jul 2014
• Value-Based Management Training
• BASF PHILIPPINES Jul 2007
• Leadership Excellence Program Series