Arlene Gomez

Business Unit Head

Pasig, Metro Manila

Summary

Results-driven business leader prepared for role with strong expertise in strategic planning, operations management, and financial oversight. Proven ability to drive team success and adapt to changing business needs, ensuring consistent achievement of organizational goals. Skilled in stakeholder management, process optimization, and market analysis. Known for fostering collaborative environments and delivering impactful outcomes.

Overview

years of professional experience

Certifications

Work History

New Marketlink Pharmaceutical Corp

Business Unit Head

01.2024 - 01.2025

Job overview

Lead Sales and Marketing of 2 Major Segments (Theranostic & Chiral) with 40 reps,10 Team Leaders, 2 NSMs and 2 Brand Managers with revenue of almost 1Billion sales for 2024 with more than 20% growth vs previous year
Collaborated closely with senior executives on corporate strategy development, aligning business unit objectives with overall company vision and mission.
Streamlined operations for efficiency and cost reduction, leading to increased profitability.
Negotiated advantageous contracts with Hospitals, Government channels,Trade accounts, Distributors, and Key accounts to support business growth while maintaining cost control measures.

New Marketlink Pharmaceutical Corp

Head of Sales

01.2023 - 12.2023

Job overview

Lead 5 Segments with more than 120 Reps, 32 Team Managers and 5 Segment Heads
Increased overall sales revenue by implementing strategic marketing campaigns and nurturing key client relationships.
Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
Analyzed market trends and competitor performance to inform tactical adjustments in the sales strategy.
Served as a mentor to Segment Heads, providing guidance and support in their professional development while also fostering a strong team dynamic.

New Marketlink Pharmaceutical Corp

Business Unit Head

01.2022 - 12.2022

Job overview

Lead prescription Team: Pedia and Uro Segment with 64 Reps,14 Team Managers,2 Segment heads and 2 Brand Managers.
Collaborated closely with senior executives on corporate strategy development, aligning business unit objectives with overall company vision and mission.
Streamlined operations for efficiency and cost reduction, leading to increased profitability.
Drove continuous improvement within the organization by identifying opportunities for process optimization or technological enhancements consistently.
Oversaw budget development and management, ensuring optimal allocation of resources for maximum ROI.

New Marketlink Pharmaceutical Corp

Business Unit Head

03.2021 - 12.2021

Job overview

Lead 2 Segments URO and Theranostic Segment, achieving Business Unit Target for the year with double digit growth
Established clear performance metrics for team members that aligned with overarching company goals.
Improved Contribution Margin and profitability for major products in both segments
Leveraged data-driven insights to make informed decisions about resource allocation and strategic priorities for the business unit.
Directed the successful execution of key projects or initiatives, ensuring deliverables were met on time and within budget.

New Marketlink Pharmaceutical Corporation

Segment Head

01.2019 - 02.2021

Job overview

Managed national sales programs, supervised 32 sales representatives and 7 Team Managers and evaluated KPIs for promotional opportunities.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets. 98% on 2020 during pandemic and 100% achievement of Target in 2021 with double digit growth in 2 consecutive years
Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.

New Marketlink Pharmaceutical Corp

Segment Head and Head of Sales Services

01.2015 - 12.2019

Job overview

Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
Developed strong client relationships for improved customer satisfaction and repeat business.
Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
Mentored junior sales staff, fostering professional growth and contributing to overall team success.
Negotiated contracts with major accounts, securing long-term partnerships that generated significant revenue streams.
Analyzed market trends to identify new opportunities for business expansion and growth.

Education

University of Santo Tomas
Manila, Metro Manila, Philippines

Bachelor of Science from Medical Technology

04.2001

University Overview

Board Passer

Skills

Operations management