Summary
Overview
Work History
Skills
Personal Information
Timeline
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Ariel Pancho Villar

PPC Analyst
Pasig City

Summary

Experienced Digital Marketing Professional
With a passion for driving online success, I bring 5 years of specialized expertise in Bing Ads and 3 years in Google Ads to the table. As a seasoned digital marketer, I've honed my skills in crafting highly effective and targeted advertising campaigns that not only meet but exceed business goals.

Overview

6
6
years of professional experience

Work History

PPC Analyst

05.2024 - Current
  • Company Overview: Digital Advertising | eCommerce | UK | Shopping Ads
  • Managed and optimized Shopping, Search, and Performance Max campaigns across Google Ads and Microsoft/Bing.
  • Developed keyword strategies, high-converting ad copy, and granular ad group structures.
  • Optimized performance through data-driven bid adjustments, audience targeting, and budget management.
  • Ran A/B tests to refine creative assets and bidding strategies.
  • Reported on KPIs and performance trends, providing strategic insights.

PPC Analyst

06.2022 - 05.2024
  • Company Overview: Digital Advertising | Real Estate | US | Lead Generation
  • Led paid media strategies focused on lead generation for US-based real estate agents across Google Ads (Search, Display, GMB/GBP, Performance Max) and Microsoft/Bing.
  • Built targeted campaigns using location-based and behavioral audience insights.
  • Set up A/B Testing experiments to determine effective strategy.

Microsoft Advertising/Bing Ads Specialist

07.2019 - 03.2022
  • Company Overview: Digital Advertising | Account Management
  • Supports account managers from different regions and segments.
  • Offers proposal for account optimization.
  • Generates data report with simple analyst.
  • Handles multiple accounts on single request.

Skills

  • Fluent in oral and written English

  • Strong Analytical Skills

  • Proficient in Microsoft Excel

  • Proficient in Google Sheets

  • Knowledgeable in GA4

  • Knowledgeable in GMC

  • Knowledgeable in Google Ads conversion tracking

Personal Information

  • Age: 31
  • Citizenship: Filipino
  • Gender: Male
  • Marital Status: Single

Timeline

PPC Analyst

05.2024 - Current

PPC Analyst

06.2022 - 05.2024

Microsoft Advertising/Bing Ads Specialist

07.2019 - 03.2022

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