Summary
Overview
Work History
Education
Accomplishments
Additional Information
References
Timeline
Generic

Aiza Serrato

Advertising Specialist

Summary

A skilled search optimization advocate with over 9 years of experience in multiple advertising platform including navigational application, pay-per-click advertising industry specializing in a program that provides billing services, campaign management, reporting, and execution of extensive optimization services on premium advertising accounts in high-impact markets. Develop expertise in conducting work in bulk via a low-cost operations model to better engage with customers, building relationships, driving revenue while increasing customer loyalty.

A professional who would like to apply the current skills and knowledge for continuous improvement and would also welcome rewarding and challenging work that involves not only my current skills but will help acquire new ones.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

PPC Analyst

Reed Elsevier Shared Services
04.2024 - Current
  • Setup and manage paid search activities for Exhibitor and Visitor Event campaigns associated with Microsoft Ads, Google AdWords, LinkedIn Ads, and other search platforms. Keep pace with search engine and PPC industry trends and developments.
  • Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics. Manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives.
  • Provide creative copy and keyword recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief.
  • Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and evaluate search results and search performance across the major search channels.

Senior Process Executive

Cognizant Technologies Solutions
10.2022 - 03.2024
  • Skilled in supporting advertising platform designed to promote businesses through increased drivers' awareness of different advertising stores and brands for a traffic navigation application.
  • Handle ads and campaigns implementation, apply approved brand banners to the ads, update locations where ads and campaigns will be shown based on clients and brands target market.
  • Communicates with the client-facing team through chat and email should there be anything that needs clarification from the instructions given in the request.
  • Offers several account management task including accurate and timely implementation of platform-related brand advertising along with additional calls to action, advanced targeting options, reporting & insights, and more while ensuring timely resolution in line with defined service level agreements

Advertising Specialist, Back Office Suport

Majorel Philippines
03.2014 - 10.2022
  • A Search Advertising program offering several account management initiatives to ensure that the clients' brand shows on top of the Bing search result.
  • Creating client-tailored campaign strategies to reach advertising goal through report analysis and optimizing ads. Equipped with skills to propose and implement a variety of optimization services designed to improve campaign performance, deliver better customer return on investment (ROI), and drive revenue.
  • Handles billing-related tasks, assist in Insertion Order creation, setting up advertising campaign based on the client's advertising goals, set-up the budget and establish the target audience to help ensure customers have a seamless experience.
  • Experience in creating and organizing huge excel sheets, updating data using different excel formula before uploading entities to the clients' dashboard. Communicate with wide variety of account managers, advertising agencies, direct clients through chat and email to drive customer satisfaction and meet deadlines.
  • Key Achievements: Maintained a 100% satisfaction rating since 2016 as a Back Office Support Advocate through transaction surveys. Involved in training and coaching new hire associates by helping them to learn and master the different level of client tasks and complicated service offerings. Participated in editing and revamping of knowledge-based materials, ensuring that all articles relevant to the different level of service offerings were updated.

Customer Service Representative

Teleperformance
04.2013 - 01.2014
  • As a frontline advocate, I was responsible for troubleshooting issues related to broadband connection, telephone fault, and coordinate with the local engineers and technicians to process home visit through a ticketing system.
  • Developed skills that enabled me to successfully communicate and collaborate alongside various departments within the organization, often creating unique solutions to ensure efficiency and timely output for overall customer satisfaction.
  • Communicate with direct clients through chat to provide assistance with regard to billing concern, account activation, and guide customers to the products and services that will best meet their needs.

Customer Service Associate

Transcom Worldwide Philippines
10.2012 - 03.2013
  • A member of the frontline team responsible for assessing relevant information to determine validity of customer complaints, coordinate with different departments to resolve the issue, and closely monitor the tickets raised for the concern to ensure 100% resolution.
  • I honed my skills to communicate with ease through consulting and evaluating customer needs. I was involved in diverse operations to ensure that client concerns were actioned promptly, establish possible solutions to improve customer satisfaction, and fielded escalations.
  • Perform basic data analysis, end of day reports, end of shift reports using excel, and recommend process improvements to achieve streamlined communication between local technicians and different onsite departments.

Software Support Specialist

Stream Global Services Inc.
01.2011 - 11.2011
  • As a premium software technical support specialist, I was responsible for troubleshooting, testing, researching, and analyzing software-related issues surrounding Windows Operating System, Internet Connectivity and Networking, Antivirus Software, Internet Browsers, and variety of Microsoft tools and applications.
  • Managing both new and established high-performing accounts, I have gained extensive knowledge in handling daily chat and email interactions with customers, frequently requiring analysis of situations to determine best course of action and utilized problem-solving skills to ensure the quality and timely client support and achieve the highest level of customer satisfaction.
  • Stay updated on new software releases, enhancements, and product updates to provide accurate and up to-date information to the customers.
  • Gained knowledge in diagnosing software and hardware issues and explaining technical information clearly. I have acquired experience in investigating and analyzing technical issues to identify the root cause, application support, redirecting problems to appropriate resources, and flexibility in terms of learning new hardware and software advancements.

Education

Bachelor of Science - Nursing

Perpetual Help College of Manila
Manila, Metro Manila, Philippines
01.2004 - 04.2008

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of [Number] in the development of [Project name].
  • Supervised team of [Number] staff members.
  • Achieved [Result] through effectively helping with [Task].
  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Documented and resolved [Issue] which led to [Results].
  • Resolved product issue through consumer testing.
  • Achieved [Result] by introducing [Software] for [Type] tasks.

Additional Information

N/A

References

REFERENCES Aira Almazar Advertising Specialist (+63) 9064615683 Cherryl Gonzales Quality Coach (+63) 9175649181 Alex Bagobo Supervisor +63) 9088971467

Timeline

PPC Analyst

Reed Elsevier Shared Services
04.2024 - Current

Senior Process Executive

Cognizant Technologies Solutions
10.2022 - 03.2024

Advertising Specialist, Back Office Suport

Majorel Philippines
03.2014 - 10.2022

Customer Service Representative

Teleperformance
04.2013 - 01.2014

Customer Service Associate

Transcom Worldwide Philippines
10.2012 - 03.2013

Software Support Specialist

Stream Global Services Inc.
01.2011 - 11.2011

Bachelor of Science - Nursing

Perpetual Help College of Manila
01.2004 - 04.2008

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Aiza SerratoAdvertising Specialist