Summary
Overview
Work History
Education
Skills
Timeline
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Zyron Antoine Kristoffer Reyes

Zyron Antoine Kristoffer Reyes

Branch Marketing Officer
San Pablo City, Province Of Laguna

Summary

Dedicated Sales professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Results-focused sales and marketing leader ambitious to drive substantial revenue and profits through proactive strategies. Brings a multifaceted approach involving competitor research, innovative promotional strategies and continuous optimization to exceed expectations. Continuously seeks out opportunities in market gaps and customer trends.

Overview

11
11
years of professional experience

Work History

Branch Marketing Officer(Junior Assistant Manager)

Bank Of Commerce
02.2024 - Current

DUTIES AND RESPONSIBILITIES:

1. FINANCIAL

a. Actively contributes to the attainment of the branch's deposit and profitability

targets by generating growths in deposits, both from new and existing

customers;

b. Conducts cross-selling of the Bank’s corollary products and services, such as

but not limited to commercial and consumer loans, credit cards, etc.

c. Reviews the stand-alone profitability of managed accounts with supplemental

service arrangements, e.g. Cash Management Services, and ensures that the

corresponding compensating deposits are in place, or fees are duly collected;

d. Contributes in the cost saving efforts of the branch;

e. Contributes in the development of specific financial strategies, together with

the BM, and effectively executes his roles to ensure attainment of the

branch’s business targets.

2. CUSTOMER

a. Ensures high retention of existing customers by developing stickiness,

particularly through efficient service and multiple product availments;

b. Perpetually expands the branch’s clientele base by achieving the prescribed

targets in terms of number of new customer acquisitions;

c. Adheres to the Bank’s service standards;

d. Receives customer concerns and feedback, and duly acknowledges,

addresses and/or resolves them within his authority, otherwise escalates

them to the Branch Manager for appropriate action;

e. Relays relevant customer sentiment to the BM, for appropriate input to

management.

3. INTERNAL BUSINESS PROCESS

a. Interviews walk-in depositors. Ensures compliance with proper customer

acceptance procedures and documentation, whether on solicited or walk-in

customers;

b. Ensures that all transactions handled are performed consistently within the

Bank’s, as well as regulatory, policies and procedures;

c. Acts as alternate custodian for keys and combinations.

d. Alternately with the BM, conducts surprise count of the Cash In Vault and

Cash In ATM, in accordance with set guidelines and procedures;

e. Monitors and manages the disposition of term placement maturities;

f. Obtains and documents special pricing and other deviation approvals,

whenever necessary;

g. Handles the Bills Purchase, Cash Collateralized Loan, and other special-

handling transactions of the branch;

h. Adheres to the Bank’s Sales Standards in his conduct of customer acquisition

activities;

i. Approves transactions and signs documents within his delegated authority;

endorses transactions requiring higher authority approvals to the BM;

j. Performs delegated functions, as may be assigned by the BM.

4. LEADERSHIP & PEOPLE DEVELOPMENT

a. Participates and actively shares his ideas during regular daily huddles,

weekly sales dialogues, and monthly branch meetings;

b. Provides relevant inputs to the BM in assessing the training and other

development needs of rank-and-file employees of the branch, especially

where it concerns areas affecting customer service quality;

c. Participates and actively learns in all of the training programs attended, as

may be required or prescribed by Management.

5. OTHERS

a. Ensures the timely preparation of Incident Reports, in accordance with the

Bank’s Incident Reporting policy;

b. Adheres to the Bank’s Corporate Culture standards;

UNIT HEAD AXA AGENCY

AXA PHILIPPINES
09.2019 - 02.2021

Unit Head

Axa Philippines Agency, Bonifacio Global City, Taguig Metro

Manila and South Luzon Area

Recruit manpower and build a strong team of financial advisors

Manage all activities of advisors and make sure to hit key performance indicators.

Monitor and promote the team's growth and development in terms of, skills and career.

Lead the team to success month after month. Solicit life insurance applications through partnerships to companies in need. Conducts financial literacy talks and seminars for partner companies.

Conduct events related to financial literacy.

WORKSITE FINANCIAL SPECIALIST

AXA PHILIPPINES
01.2017 - 08.2019

SALES GENERATION

Identifies prospective clients, financial planning interviews, prepares presentations, and closes the sale of insurance andinvestment services to high net worth individual.

Undertakes financial planning interviews using structured presentation processes and fact find materials using FNA (Financial Need Analysis) Tool

Ensures achievement of monthly sales goals and contributes in team targets.

Analyzes, prepares reports and presents findings with recommendation for company products. Answer questions and overcome objections.

Ensures that sales process executed is in accordance with laws and company policies stated in MCG (Market Conduct Guidelines

ACCOUNT MANAGEMENT

Actively source/generates new referrals/leads through various networking channels, bank and client referrals from factfind interviews.

Develops and maintains cordial working relations with bank officers, employees and High Net Worth clients by ensuring thetimely and expeditious servicing of clients’ financial needs and requirements. Provides after-sales services: policy delivery,explanation and attends to queries and problems within given time.

Maintains confidentiality and accuracy of client’s details and contacts. Monitors market development and economic trends withinindustry and how these impactclients’ portfolio. Provides marketing feedback on products and competitors activity.

ADMINISTRATIVE ROLE

Compiles production and ensures compliance in activity reports and

Monthly Performance reports.

Attends to all administrative functions associated with the job, including completion of application forms and attends tounderwriting requirements, communication with AXA Head Office, etc.

Performs other task that maybe assigned by the Senior Sales Manager and Sales Director.

Sales Executive

BPI Global Payments Asis Pacific
05.2015 - 10.2016

A Hybrid Sales Management Position that enables me to Balance my skills in Sales, Prospecting, Marketing, Terminal Servicing, and Customer Service. Responsible for the growth of billings and net income of the lower Laguna and Quezon Province Portfolio. Attends to merchants' concerns and other partner Bank's referrals affiliation. Monitors Existing merchant and Boost Card sales in just 4 months.

Accomplishments with BPI- Global Payments Asia Pacific-Philippines successful portfolio Clean up Able to sign up New Merchants

Cross Sell New Global Payments Product

1. Dynamic Currency Conversion (DCC)

2. HSBC IPP (Installment Plan Program)

3. Micros Payment

4. Pay by Link

Revived Existing Profitable Merchants

Develop strong relationships with New and existing merchant

Merchant Sales Associate

Bank Of The Philippine Islands
01.2013 - 05.2015

Respective Sales Executive with 2 years and 6 Months of Excellent experience from

Bank of the Philippine Islands under Payments and unsecured lending- Merchants Acquiring Division. Extensive expertise in Client needs analysis with a consultative approach to merchant POS Terminal and accreditation process. Expert Presenter, negotiator, and businessperson able to Forge solid relationships with strategic partners. Responsible for the growth of

POS Acquiring Business in the Cavite area. Affiliated new merchants and managed existing merchants. The end objective is to increase billings and net income.

Accomplishments with BPI –Merchant Acquiring Division

● 6 Time Employee of the month

● 2 times BPI WOW awardee

● Able to revive acquiring business in the Cavite Area including very profitable merchants like Antonio Escalante restaurants, Josephine’s, Escanova Ventures, and Rowena’s Pasalubong

● Boosted Area sales portfolio

Education

J.D. - Juris Doctor (on Going)

San Pablo Colleges
San Pablo City, Province Of Laguna, Philippines
04.2027

Bachelor of Science - Marketing Management

San Pablo Colleges
San Pablo City, Province Of Laguna, Philippines
04.2012

Skills

Strategic Planning

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Timeline

Branch Marketing Officer(Junior Assistant Manager)

Bank Of Commerce
02.2024 - Current

UNIT HEAD AXA AGENCY

AXA PHILIPPINES
09.2019 - 02.2021

WORKSITE FINANCIAL SPECIALIST

AXA PHILIPPINES
01.2017 - 08.2019

Sales Executive

BPI Global Payments Asis Pacific
05.2015 - 10.2016

Merchant Sales Associate

Bank Of The Philippine Islands
01.2013 - 05.2015

J.D. - Juris Doctor (on Going)

San Pablo Colleges

Bachelor of Science - Marketing Management

San Pablo Colleges
Zyron Antoine Kristoffer ReyesBranch Marketing Officer