Photo Editing
Zyril Elbert Gonzales
Digital Content Marketing
Pasig,National Capital Region
Summary
Experienced Social Media Consultant with a demonstrated history of working in the marketing and advertising industry. Skilled in content management and conceptualization, basic knowledge in Search Engine Optimization (SEO), WordPress, Keyword Research, Google Webmaster Tools, and Search Engine Marketing (SEM). Strong media and communication professional with a Bachelor of Science focused in Agricultural Economics from University of the Philippines.
Overview
4
4
years of post-secondary education
14
14
years of professional experience
Work History
Digital Marketing Consultant
Private Therapy Clinic
Manila
12.2018 - Current
- Help create social media posts for the company's social media accounts (Facebook, Twitter, Linkedin)
- Optimize blog posts on company blog to improve search engine ranking (SEO)
- Cut/edit videos and upload them to YouTube and IGTV (includes optimization in YouTube for better search discoverability)
Social Media Content Creator
Rock Entertainment Holdings
Manila
08.2018 - Current
- Create social media content for some of the company's cable channels (Blue Ant Extreme and Blue Ant Entertainment)
- Coordinate with marketing manager with regards to the direction of content posted on social media
- Recommend/suggest strategies and types of content to improve engagement and raise interest in the channel
- Seed content to the channel's social media pages/accounts
- Create social videos (buzzfeed-style) videos for Facebook
Social Media Content Producer
A+E Networks Asia
Manila
10.2014 - 12.2018
- Create social media content for one of the company's cable channel (History Asia)
- Coordinate with community manager with regards to the direction of content posted on social media
- Recommend/suggest strategies and types of content to improve engagement and raise interest in the channel
- Seed content to the channel's social media pages/accounts
- Create social videos (buzzfeed-style) videos for Facebook
- Inter-agency coordination for link ads, promotion and post boosting
- Generate performance reports as well as social listening reports (using Sysomos) for the marketing management heads
Junior Project Manager
Key Discovery Consulting Inc.
Pasig, Manila
11.2014 - 11.2016
- Create quality content for company website
- Manage a team of writers to create content for the company’s blog
- Site promotion through social media networking sites (Facebook, Twitter, Linkedin)
- Manages advertising for various social networking sites (Facebook, Twitter, Linkedin)
- Manages advertising for search engines (Google Adwords)
- Formulate strategies to improve site traffic and search rankings
- Monitor site traffic using analytics software and identify avenues for growth
- Generates various report for management review (traffic, ad spent, conversion rates)
- Coordinate with IT and design team for updates and revisions on the website
- Community Management for social networking sites (Facebook, Twitter, Linkedin)
- Identify and help fix site errors
- Ensures company website adheres to basic SEO practices (meta tags, landing page optimization)
Content and Social Media Specialist
Flat Planet
Makati
02.2013 - 06.2014
- Create quality content for company blog
- Site promotion through social media networking sites
- Formulate strategies to improve site traffic and search rankings
- Monitor site traffic using analytics software and identify avenues for growth
- Ensures company website adheres to basic SEO practices
- Manage company's Ad-delivery program
- Responsible for creating and managing the delivery of company newsletter
Marketing Specialist / SEO Analyst
Digital Room Inc.
Mandaluyong
03.2011 - 02.2013
- Create quality content for company blog
- Site promotion through social media networking sites
- Formulate strategies to improve site traffic and search rankings
- Provide traffic report to various departments for review
- Monitor site traffic and identify avenues for growth
- Identify and help fix site errors
- Extracting large amounts of data from servers and analytics software for analysis and interpretation
Education
Bachelor of Science - Agricultural Economics
University Of The Philippines
Los Banos Laguna 06.2004 - 04.2008
Skills
Data Analytics
undefinedAccomplishments
- Helped a brand reach over 100% growth in social media engagement rate within 6 months through creation and curation of high-quality and relatable content
- Collaborated with a team to help a client get 300%+ year over year growth in organic traffic through SEO optimisation of blogs and service pages
- Helped a company grow their applicant database by getting over 600 new resumes in 2 months by utilising a web-based form for prospecting new hires combined with Facebook and Linkedin Ads
Software
Video Editing
Office productivity suite
Content Management Systems
Social Media Publishing Tools
Timeline
Digital Marketing Consultant
Private Therapy Clinic
12.2018 - Current
Social Media Content Creator
Rock Entertainment Holdings
08.2018 - Current
Junior Project Manager
Key Discovery Consulting Inc.
11.2014 - 11.2016
Social Media Content Producer
A+E Networks Asia
10.2014 - 12.2018
Content and Social Media Specialist
Flat Planet
02.2013 - 06.2014
Marketing Specialist / SEO Analyst
Digital Room Inc.
03.2011 - 02.2013
Bachelor of Science - Agricultural Economics
University Of The Philippines
06.2004 - 04.2008
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