Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Zhariel Darlucio

Zhariel Darlucio

Trade Marketing Executive
Quezon City, Metro Manila

Summary

Dynamic Trade Marketing Executive with a proven track record at Benby Enterprises, adept at strategic marketing communications and performance tracking. Successfully launched NPIs and executed promotional campaigns, achieving 102% of targets. Skilled in budget management and problem-solving, driving impactful marketing initiatives that enhance brand visibility and revenue growth.

Overview

3
3
years of professional experience

Work History

Trade Marketing Executive

Benby Enterprises (Kraft Heinz, 4D, Irvins)
10.2023 - Current
  • Organized successful NPI launches by coordinating with internal departments, external principals, and retail partners.
  • Continuously analyzed campaign results using data-driven insights, refining tactics based on what worked best in each situation.
  • Increased brand awareness by developing strategic trade marketing activities and executing promotional campaigns that helped us achieve 102% of Q1 2025 Target.
  • Monitored and evaluated NPIs, Promo packs, POSM, and other programs and activities to measure effectiveness and recommend improvements on the succeeding months.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets to help Sales properly sell-in products and activities.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Trade Marketing Executive Trainee

Benby Enterprises (4D, Irvins, Royal Dansk)
04.2023 - 10.2023
  • Supported marketing managers by executing trade marketing plans 100% on-time and on-full
  • Streamlined processes for better efficiency, reducing lead times for promotional materials production and delivery.
  • Interacted with customers under supervision to support operational objectives.
  • Participated in TME Training, working closely with supervisors and coworkers and asking appropriate questions.
  • Supported departmental tasks to increase understanding of industry processes.

Marketing Services Officer

Benby Enterprises (Hershey's, 4D, Royal Dansk)
10.2022 - 03.2023
  • Supported the managers with accurate reports, data, and other monitoring to achieve 100% of monthly target
  • Managed external vendors, ensuring timely delivery of high-quality marketing materials.
  • Cascaded activities to sales team and ensure 100% delivery of the activities.
  • Managed POSM, promo bundling, and other trade marketing activities from purchase of the materials to execution in trade.

Education

Bachelor of Science - Marketing Management

Polytechnic University of The Philippines
Metro Manila
04.2001 -

Skills

    Strategic marketing communications

    Performance tracking

    Promotional planning

    Point-of-sale materials

    Microsoft office Proficiency

    Problem-solving

    Time management

    Adaptability and flexibility

    Marketing plan development

Interests

Dedicated to regular gym training as part of a balanced lifestyle, emphasizing physical health, discipline, and mental resilience

Timeline

Trade Marketing Executive

Benby Enterprises (Kraft Heinz, 4D, Irvins)
10.2023 - Current

Trade Marketing Executive Trainee

Benby Enterprises (4D, Irvins, Royal Dansk)
04.2023 - 10.2023

Marketing Services Officer

Benby Enterprises (Hershey's, 4D, Royal Dansk)
10.2022 - 03.2023

Bachelor of Science - Marketing Management

Polytechnic University of The Philippines
04.2001 -

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Zhariel DarlucioTrade Marketing Executive