Zander Louie Villanueva
Creative Director
Calamba, Province Of Laguna
Summary
Dynamic Creative Director with a proven track record at Cinepopular Entertainment Inc, excelling in strategic communications and innovative marketing campaigns. Adept at leading teams and enhancing brand recognition through compelling visual content. Skilled in video editing, Graphic design and fostering client relationships, driving repeat business and engagement.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Creative Director
Cinepopular Entertainment Inc
01.2025 - Current
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Mentored and trained junior designers to help enhance skills and capabilities.
Freelancer
Self Employed
03.2019 - Current
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Strengthened client relationships with consistent communication and timely project updates.
Creative Lead
CWC Interiors
12.2023 - 01.2025
- Oversaw technical production and implementation of online creatives.
- Understood, educated, and presented to company and to clients.
- Managed and mentored internal team of digital designers and extended team of regular freelance designers.
- Oversaw production processes, ensuring timely delivery of high-quality final products while adhering to budget constraints.
- Spearheaded rebranding efforts, resulting in improved brand recognition and market positioning.
- Developed engaging content strategies that increased audience reach and social media engagement rates.
Creative Lead
Mutya Ng Pilipinas
12.2023 - 01.2024
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Streamlined project workflows for increased efficiency and faster completion times.
- Lead the creative needs for Social Media and OOH platforms
Video Editor
Cerebrum Design Studio
01.2023 - 11.2023
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
Education
Bachelor of Arts - Multimedia Arts
National University Laguna
Calamba, Province Of Laguna, Philippines 04.2001 -
Skills
Creative team leadership
Media industry expertise
Strategic communications
Video editing
Social media strategy
Graphic Design
Motion graphics
VFX
Art direction
Strategic thinking
Timeline
Creative Director
Cinepopular Entertainment Inc
01.2025 - Current
Creative Lead
CWC Interiors
12.2023 - 01.2025
Creative Lead
Mutya Ng Pilipinas
12.2023 - 01.2024
Video Editor
Cerebrum Design Studio
01.2023 - 11.2023
Freelancer
Self Employed
03.2019 - Current
Bachelor of Arts - Multimedia Arts
National University Laguna
04.2001 -