Zainab Zaidi
Paranaque
Summary
Passionate about driving results and equipped with a diverse skill set in digital marketing, team management, and operations. Consistently helps businesses grow and thrive by leading teams to success, creating strategic content, managing social media campaigns, and executing promotions that directly impact engagement and sales. Experience extends to streamlining operations, forging strong partnerships, and analyzing data to ensure efficient and effective performance. Dedicated to enhancing customer experiences and aligning marketing strategies with company goals. Always seeking opportunities to improve and innovate. Enjoys taking on challenges to deliver impactful results for the brands worked with.
Overview
7
7
years of professional experience
Work History
Marketing Communications Officer
Healthway Medical Network (An AC Health Company)
01.2023 - 06.2024
- Digital Marketing Strategy: Formulated and implemented comprehensive strategies to promote the brand, products, and services across digital channels.
- Social Media Management: Designed and executed editorial calendars for major platforms, leveraging targeted advertising campaigns to increase engagement and conversions.
- SEO & SEM: Optimized website content and structure to improve search rankings and managed paid search campaigns to drive high-quality traffic.
- Content Marketing: Developed and delivered impactful content strategies, including SEO-driven blogs, email campaigns, newsletters, and multimedia assets, to nurture leads and build brand authority.
- Analytics & Optimization: Monitored and analyzed digital marketing metrics to refine strategies and inform data-driven decisions, enhancing campaign performance.
- Team Leadership & Collaboration: Managed a team of three graphic artists and coordinated with cross-functional teams to align social media and advertising efforts with overall marketing goals.
- Online Advertising: Oversaw PPC, display ads, and retargeting campaigns to maximize ROI and broaden audience reach.
- Webinar & Website Management: Repurposed webinars into engaging content for social media and ensured the company website was optimized for user experience and conversions.
Creative Writer & Media Coordinator
Suntrust Properties Inc., (A Megaworld Company)
12.2021 - 06.2022
- Social Media Management: Created and managed social media calendars and content for company accounts, strategically aligning with current trends and resulting in a 10% engagement increase within six months.
- Content Strategy: Benchmarked industry practices to develop annual content strategies that resonate with target audiences and leverage emerging trends across digital platforms.
- Public Relations: Wrote and published compelling PR articles to enhance brand reputation and visibility.
- Supplier & Partner Relations: Conducted timely meetings with suppliers and partners, ensuring the on-schedule delivery of marketing materials, including print and OOH advertisements.
- Event Management: Conceptualized, pitched, and executed company events, overseeing all aspects from production to delivery, including hosting, voice-overs, and scriptwriting.
- PR Kits & Event Coordination: Designed and distributed PR kits for events and managed on-site coordination with suppliers and partners to ensure seamless execution.
- Creative Collaboration: Worked closely with digital and creative teams to develop engaging, visually appealing content that aligned with campaign objectives.
- Budget & Vendor Management: Processed PFRs for suppliers and managed budgets for all paid OOH advertisements, ensuring cost-effective and high-quality outputs.
Fitness Writer
Trtle.com
07.2021 - 01.2022
- Active Participation: Attended and engaged with all fitness sessions, gaining in-depth knowledge to create authentic and impactful content.
- Content Creation: Developed compelling content inspired by the fitness sessions, including blog posts, social media updates, and email newsletters, tailored to resonate with the target audience and drive engagement.
- Data Analysis & Organization: Gathered and analyzed data for the company’s fitness book, incorporating participant demographics, fitness goals, and feedback into well-structured insights.
- Brand Alignment: Ensured all collated data and written materials reflected the company’s tone, voice, and branding, maintaining consistency across all platforms and publications.
Manager
Ynami Cafe
11.2020 - 09.2021
- Operational Leadership: Directed daily operations for a busy coffee shop, ensuring compliance with company policies, health standards, and safety regulations. Monitored performance metrics, streamlined workflows, and implemented strategies to enhance efficiency and profitability.
- Financial Management: Managed budgets, P&L statements, and financial targets, achieving a 15% increase in sales through cost controls, strategic marketing, and revenue optimization.
- Team Development: Supervised a team of seven baristas, fostering a positive and motivating work environment. Conducted performance reviews, provided coaching, and led training initiatives to enhance skills and reduce turnover.
- Customer Experience & Quality Control: Ensured high service standards and promptly resolved customer issues. Maintained exceptional quality, hygiene, and presentation standards through regular audits and corrective actions.
- Digital Marketing & Social Media: Grew social media following by 20% by creating engaging content, running targeted campaigns, and collaborating on local marketing efforts to drive traffic and brand loyalty.
- Inventory & Supply Chain Management: Oversaw inventory levels, implemented cost-saving measures, and negotiated supplier contracts to secure favorable terms while minimizing waste.
- Event Coordination: Organized and executed promotional events, integrating marketing strategies to maximize customer engagement and sales.
Manager
Quezon Travel & Tours
08.2019 - 03.2020
- Team Leadership & Development: Managed and mentored a team of four, providing training, support, and performance reviews to foster growth and ensure the team met operational and sales targets.
- Partnership Management: Communicated and negotiated with local and international partners to secure competitive rates, exclusive deals, and ensure the seamless execution of tours and packages.
- Quality Assurance: Conducted ocular visits to assess the suitability, safety, and quality of tour destinations, ensuring alignment with client expectations and agency standards.
- Business Development: Pitched compelling proposals to companies, successfully securing new business opportunities and expanding the agency’s client base.
- Promotions & Revenue Growth: Designed and launched promotional campaigns and packages, resulting in a 20% increase in sales and enhanced brand visibility.
- Customer Experience: Ensured exceptional client service by addressing inquiries, resolving complaints, and tailoring travel solutions to meet individual needs and preferences.
- Operational Management: Oversaw the day-to-day operations of the agency, including booking systems, staff scheduling, and inventory of travel documents to maintain efficiency.
- Market Research & Strategy: Monitored travel trends and competitor activities to identify new opportunities and refine agency offerings, ensuring relevance and competitiveness in the market.
- Financial Oversight: Managed budgets, tracked expenses, and analyzed financial performance to meet profitability goals while maintaining high service standards.
- Compliance & Risk Management: Ensured all tours and operations complied with industry regulations, safety standards, and company policies, mitigating potential risks.
Sales Officer
Quezon Travel & Tours
01.2017 - 06.2019
- Partner Agency Management: Acted as the primary point of contact for all partner agencies in Metro Manila, effectively managing relationships and coordinating efforts that led to a 15% increase in bookings.
- Group Coordination & Customer Service: Provided exceptional support to large groups during airport check-ins, ensuring a seamless, efficient, and hassle-free experience for all travelers.
- Recognition & Achievement: Recognized as the Outstanding Agent by Oman Air for exemplary performance, dedication to customer service, and consistently exceeding booking targets.
Intern Sports Writer
Philippine Star
04.2018 - 06.2018
- Sports Reporting & Coverage: Reported on basketball and volleyball games, crafting timely, engaging articles that captured the excitement and key moments of each match.
- Multimedia Content Creation: Produced a variety of multimedia content, including videos, photos, and interactive posts, to complement written coverage and enhance fan engagement.
- Interviewing & Insight Gathering: Conducted in-depth interviews with players, coaches, and key figures to provide unique insights and perspectives, enriching articles with behind-the-scenes stories and expert analysis.
- Deadline-Driven Reporting: Consistently met strict deadlines while maintaining high-quality, accurate, and compelling coverage of both basketball and volleyball events.
Education
Juris Doctor -
Arellano University School of Law
06-2028
Bachelor of Arts - Journalism
Colegio de San Juan de Letran
01.2019
Skills
- Excellent Communications Skills
- Excellent Writing Skills
- Team Leadership
- Staff Training & Development
- Digital Marketing Strategy
- Content Creation & Marketing
- Social Media Management
- SEO & SEM
- Workflow Optimization
- Project Management
- Budget Management & Cost Control
Timeline
Marketing Communications Officer
Healthway Medical Network (An AC Health Company)
01.2023 - 06.2024
Creative Writer & Media Coordinator
Suntrust Properties Inc., (A Megaworld Company)
12.2021 - 06.2022
Fitness Writer
Trtle.com
07.2021 - 01.2022
Manager
Ynami Cafe
11.2020 - 09.2021
Manager
Quezon Travel & Tours
08.2019 - 03.2020
Intern Sports Writer
Philippine Star
04.2018 - 06.2018
Sales Officer
Quezon Travel & Tours
01.2017 - 06.2019
Bachelor of Arts - Journalism
Colegio de San Juan de Letran
Juris Doctor -
Arellano University School of Law
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