Yves Geromme Penesa
DIRECTOR/EDITOR/CINEMATOGRAPHER/SMM/DIGITAL MARKETING/WRITER
Pasig, Province of Pampanga
Summary
Skilled in content creation, live-stream production, digital marketing, OOH advertising, media buying, and influencer marketing. Specializing in developing compelling campaigns to boost brand visibility and engage audiences effectively. Leading cross-platform strategies for global brands across various sectors, ensuring initiatives align with consumer behavior and market trends. Expertise in impactful influencer campaigns and engaging live-stream content creation. Background in Psychology and specialized filmmaking training from prestigious institutions, blending analytical insight with visual storytelling to create emotionally captivating content that informs and inspires.
Overview
14
14
years of professional experience
4044
4044
years of post-secondary education
Work History
Marketing Manager
Agrinexus Trading Inc
Caloocan City
02.2025 - Current
- Spearheaded marketing strategies for various pet food and agricultural products from concept to execution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Creative Consultant
Star Digital Solutions
Manila
02.2025 - Current
- Spearheaded innovative influencer marketing strategies across TikTok, Meta, and YouTube platforms, driving brand engagement and growth.
- Masterminded compelling short video content for Reels, Shorts, and TikTok, enhancing online presence and audience interaction.
- Directed comprehensive social media management, ensuring cohesive brand messaging and robust community engagement.
- Oversaw technical production and implementation of online creatives.
- Understood, educated and presented to company and to clients.
Creative Consultant
Mantego Ads Corporation
03.2024 - 01.2025
- Spearheaded innovative influencer marketing strategies across TikTok, Meta, and YouTube platforms, driving brand engagement and growth.
- Masterminded compelling short video content for Reels, Shorts, and TikTok, enhancing online presence and audience interaction.
- Directed comprehensive social media management, ensuring cohesive brand messaging and robust community engagement.
- Orchestrated dynamic livestream production, delivering interactive and high-quality experiences to diverse audiences.
Creative Director
TRND Marketing
07.2023 - 03.2024
- Spearheaded creative vision across Marketing, Social Media Management, Influencer Marketing, and Multimedia Production, from concept to completion.
Multimedia Manager
TRND Marketing
01.2023 - 06.2023
- Spearheaded end-to-end production of short-form video content for platforms like Tik Tok and Meta, ensuring high-quality deliverables from pre-production through post-production.
- Expertly managed graphic design projects, aligning visual content with brand identity and marketing objectives.
- Oversaw Social Media Management, amplifying online presence and engagement across multiple channels.
- Directed operations of livestream studios, delivering seamless live broadcasts and enhancing viewer experience.
Executive Assistant
Local Government of Paranaque
01.2019 - 12.2022
- Spearheaded councilor's office operations, integrating Public Relations, Social Services, Social Media management, and Ordinance administration.
Multimedia Manager
Yahoo Philippines
01.2016 - 01.2019
- Spearheaded the integration of dynamic livestreams and video content in collaboration with the MMA department, enhancing user engagement and monetization through strategic ad placements and banners for Yahoo Philippines.
Cinematographer/Lighting Director
ABS CBN
01.2015 - 01.2016
- Elevated to Lighting Director, expertly managing technical aspects and camera operations for 'Ipaglaban Mo' series.
Assistant Director
ABS CBN
01.2014 - 01.2015
- Spearheaded the complete production lifecycle of 'Ipag Laban Mo' episodes as Assistant Director, ensuring seamless execution of bi-weekly shoots.
- Orchestrated talent management, script supervision, and technical operations, maintaining high standards of show quality.
- Served as the pivotal contact for production, technical, and creative aspects, effectively coordinating cross-functional teams for each episode.
Marketing Associate
Decade Marketing Services
01.2012 - 12.2012
- (Tri-Media marketing assistant)
Sales Associate
Picar Real Estate
01.2012 - 12.2012
- (Sold Realestate)
Education
12 Week Filmmaking - Film And Video Production
Mowelfund Film Institute
Quezon City, Philippines08.2016
8 Week Film - High Definition Filmmaking - Film And Video Production
New York Film Academy
New York 04.2001 - 01.2014
BACHELOR OF SCIENCE - PSYCHOLOGY
San Beda College
Manila City, Philippines03.2011
HIGHSCHOOL - undefined
Lourdes School of Mandaluyong
01.2003 - 01.2007
ELEMENTARY - undefined
Lourdes School of Mandaluyong
SPECIAL COURSE - PRIVATE PILOT COURSE
Aero International Aviation & Strike Wing Aviation
Skills
- Content Creation
- Video Production
- Social Media Management
- Video Editing
- Digital Media Marketing
- PR management
- Meta Ads/TikTok ADS
- Managing Copyright Claims (Youtube)
Creative Tools
- Avid media encoder
- Adobe creative suite
- Da vinci resolve
- RX- izotope audio mixer
- Canva
- Final cut pro
Project Management Tools
- Lark
- Trello
- Slack
- Google workspace
- Hootsuite
- Google Analytics
Industry Specific Expertise
- Influencer Marketing
- Digital Media Marketing
- Content Creation
- PR Management
- Social Media Management
- Meta ads/TikTok ADS
Freelance Work
- Director/Editor, Parable Studios, 2024-12-01, 2024-12-31, Made multiple movies and short stories for digital postings.
- Director, Hatasu Philippines, 2024-01-01, 2024-01-31, Made multiple TVC and digital advertisements for the brand.
- Director, Supreme Court Justice, 2019-01-01, 2021-01-31, Led the creation of multiple videos for this government branch.
- Director/Editor, Oto Ko To (Jomari Yllana), 2019-01-01, 2021-01-31, Created a YouTube channel for a car enthusiast, racer, and actor.
- Director, Arcade Film Factory, 2019-05-01, 2014-04-30, Made 3 TVC for Megaprime client, Actress is Marian Rivera, one of the most famous actors in the Philippines.
- Director/Editor, LSM School, 2024-12-01, 2024-12-31, Made their 50th Anniversary AVP.
Contacts
09951900562, yvesgerommepenesa@gmail.com, Philippines
References
- Mark Manahan, Mantego Ads Corporation, 0917 622 3345, m.manahan@mantegoads.com
- Benyric Ilagan, LGU of Paranaque, 09562440160, benyric@gmail.com
- Jasselle Jersano, Trnd Marketing, 0955 566 8391
Timeline
Marketing Manager
Agrinexus Trading Inc
02.2025 - Current
Creative Consultant
Star Digital Solutions
02.2025 - Current
Creative Consultant
Mantego Ads Corporation
03.2024 - 01.2025
Creative Director
TRND Marketing
07.2023 - 03.2024
Multimedia Manager
TRND Marketing
01.2023 - 06.2023
Executive Assistant
Local Government of Paranaque
01.2019 - 12.2022
Multimedia Manager
Yahoo Philippines
01.2016 - 01.2019
Cinematographer/Lighting Director
ABS CBN
01.2015 - 01.2016
Assistant Director
ABS CBN
01.2014 - 01.2015
Marketing Associate
Decade Marketing Services
01.2012 - 12.2012
Sales Associate
Picar Real Estate
01.2012 - 12.2012
HIGHSCHOOL - undefined
Lourdes School of Mandaluyong
01.2003 - 01.2007
8 Week Film - High Definition Filmmaking - Film And Video Production
New York Film Academy
04.2001 - 01.2014
ELEMENTARY - undefined
Lourdes School of Mandaluyong
SPECIAL COURSE - PRIVATE PILOT COURSE
Aero International Aviation & Strike Wing Aviation
12 Week Filmmaking - Film And Video Production
Mowelfund Film Institute
BACHELOR OF SCIENCE - PSYCHOLOGY
San Beda College
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