Summary
Overview
Work History
Education
Skills
Timeline
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Xzenia Cruz

Xzenia Cruz

Creative Writer
Marikina City

Summary

Advertising writer with more than 20 years of writing experience for a variety of businesses, from burgers to banks, beers to airlines, milk to pain relievers and many more in between. It was in McCann Worldgroup Philippines where I helped develop the Kwentong Jollibee series, a viral phenomenon that changed the game in digital branded content and catapulted Jollibee to record-high numbers

Overview

26
26
years of professional experience

Work History

Freelance Copywriter

  • Currently handling Seafood City and Jollibee Philippines (store merchandising materials)
  • Also working on FWD Insurance (soc media mateials)
  • Did a digital film for Bounty Fresh Chicken.

Creative Director

McCann Worldgroup Philippines
09.2000 - 11.2020

Handled blue chip accounts like Jollibee, Nestlé, Unilab and San Miguel and other distinguished organizations and institutions like Philippine Daily Inquirer, CCP, Ballet Philippines and Operation Smile.

Senior Copywriter

J. Walter Thompson
02.1995 - 08.2000

At JWT, I worked on Globe Telecoms, Philippine Airlines, Warner Lambert and SC Johnson.

Education

Bachelor of Arts - Mass Communications

Maryknoll College
Quezon City, Philippines
06.1988

High School Diploma -

St. Bridget's School
Quezon City, Philippines
03.1984

Skills

Advertising conceptualization and writing

Timeline

Creative Director

McCann Worldgroup Philippines
09.2000 - 11.2020

Senior Copywriter

J. Walter Thompson
02.1995 - 08.2000

Freelance Copywriter

Bachelor of Arts - Mass Communications

Maryknoll College

High School Diploma -

St. Bridget's School

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