Hubspot
Wouter Slettenhaar
VP Sales & Operations
Angeles City
Summary
Dynamic and results-driven SaaS sales expert with over 20 years of international experience in driving revenue growth, building high-performing teams, and expanding markets in APAC, EMEA, and beyond. Proven expertise in scaling operations, forging strategic partnerships, and achieving top sales performance in competitive global markets. Multilingual communicator and skilled leader adept at navigating diverse cultural landscapes to deliver exceptional business outcomes.
Overview
25
25
years of professional experience
8
8
years of post-secondary education
7
7
Languages
Work History
VP Sales & Operations
Crisalix
Manila
12.2017 - Current
- Spearheaded a remote team of 20 across APAC, the Middle East, and Turkey, leading the region to achieve No
- 1 in direct sales turnover
- Expanded the client portfolio from 9 to 300 in six years, establishing a comprehensive APAC support center
- Cultivated strategic distributor partnerships, propelling Asia to become the fastest-growing region globally
- Delivered keynote speeches and conducted 3D workshops at major industry events, enhancing brand recognition
- Recruited and developed top-performing Sales Representatives in key markets (Thailand, China, Vietnam, etc.)
- Increased revenue by 300% through strategic distributor partnerships
- Led APAC sales team to achieve the highest turnover in company history
Area Manager APAC & New Business Manager WW
Crisalix
Prague/Manila
07.2015 - 08.2024
- Established a Prague office and built a high-performing SDR team to drive sales in the UK and other European markets
- Achieved €456K in new sales in 2016, a 45% increase from the previous year
- Revolutionized sales processes by introducing SDR roles and continuous roadshows to enhance client acquisition
- Drove the UK to become the fastest-growing territory in 2016
- Secured partnerships with multiple distributors, expanding presence in the Netherlands, UK, and Scandinavia
Area Manager DACH & BE/NL
Crisalix
Barcelona
04.2014 - 07.2015
- Transitioned sales processes from remote interactions to impactful face-to-face meetings, leading to record-breaking sales
- Negotiated key contracts with major plastic surgery clinics, securing long-term client partnerships
- Recognized as Top Sales Representative in 2015, with €313K in direct new sales
- Expanded market share in DACH and BENELUX, driving these regions to lead in growth
Sales & Marketing Director
Local Telecom BV
Marbella
05.2012 - 04.2014
- Launched VoIP Call Center Solutions and reseller programs, driving B2B sales and establishing international partnerships
- Directed online marketing campaigns, enhancing lead generation and customer acquisition
- Expanded reseller network, increasing channel sales by 40%
- Pioneered innovative telecom solutions to maintain competitive market presence
Managing Director
Makelaar.com
Amsterdam
12.1999 - 10.2010
- Founded and managed a successful real estate firm with €1.5M annual revenue from commissions
- Developed the first fully online realty service in the Netherlands, revolutionizing the industry
Education
BBA - Real Estate
Hogeschool Voor Economische Studies Amsterdam
Amsterdam, Netherlands 09.1994 - 07.1998
Secondary Vocational Education And Training - Tourism And Hotel Management
Hotelschool Amsterdam
Amsterdam, Netherlands 09.1990 - 07.1994
Skills
International Sales
Team Building & Leadership
Revenue Growth
Distributor Management
Negotiations
SaaS Platforms
Networking
Organizational development
International business
Innovation management
Software
Stable diffusion AI
Zapier
Open AI (platform and Chatgpt)
Google Workspace
Timeline
VP Sales & Operations
Crisalix
12.2017 - Current
Area Manager APAC & New Business Manager WW
Crisalix
07.2015 - 08.2024
Area Manager DACH & BE/NL
Crisalix
04.2014 - 07.2015
Sales & Marketing Director
Local Telecom BV
05.2012 - 04.2014
Managing Director
Makelaar.com
12.1999 - 10.2010
BBA - Real Estate
Hogeschool Voor Economische Studies Amsterdam
09.1994 - 07.1998
Secondary Vocational Education And Training - Tourism And Hotel Management
Hotelschool Amsterdam
09.1990 - 07.1994
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