Winston Binauhan
Marketing Manager
Muntinlupa
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Founder
Balanghai Consumer Goods Trading
6 2013 - Current
- As a co-founder at Balanghai Consumer Goods Trading, our primary mission is to empower Filipino startup businesses in the Food Manufacturing, Post-Agri Processing, and Agri Commodities sectors
- We help them navigate the complexities of growth by leveraging Minimum Viable Products (MVPs) and online distribution channels to achieve product-market fit.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
Marketing Manager
Rua Seguridad Corp.
11.2022 - Current
- As a Marketing Manager at RUA Seguridad Corp., I am responsible for overseeing and implementing our brand management, product marketing, industry partnerships, and digital marketing strategies
- My role involves creating and executing innovative marketing campaigns that position our company as a leading provider of road construction chemicals.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Affiliate Adviser
KinetX Sales and Marketing Inc.
11.2020 - 01.2024
- As an affiliate adviser for KinetX sales and marketing, I am responsible for helping our customers find the right IT solutions to fit their unique business challenges
- We are in the business of providing tailored fit IT solutions that drive results and transform businesses from industry followers to game changers.
- Built and maintained relationships with clients to provide ongoing support.
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
Branding and Marketing Consultant
Bull Run Consulting Co.
09.2019 - 10.2023
- As a branding and marketing consultant at BullRun Consultancy Corporation, I am responsible for helping businesses develop and implement effective branding and marketing strategies that drive growth and success
- My expertise includes identifying target markets, developing marketing campaigns, and crafting brand messages that resonate with customers.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
Sales Representative for Philippines
Natura Charcoal Indonesia
10.2020 - 06.2023
- As a Sales Representative for Natura Charcoal - Indonesia in the Philippines, I am responsible for promoting and selling our high-quality charcoal products to potential customers in the market
- This includes identifying target customers, understanding their needs and preferences, and creating a sales strategy that will attract them to our brand.
Chief Operating Officer
DeliRush
05.2022 - 03.2023
- We are in the business of nurturing, elevating and transforming the Philippine MSME industry by providing technology solutions that can change their operations and scalability
- As the COO of DeliRush.ph, I am responsible for overseeing all aspects of the company's operations and ensuring that we are meeting our business objectives.
Brand and Marketing Consultant
Simplified Marketing
09.2019 - 03.2023
- As a branding and marketing consultant at BullRun Consultancy Corporation, I am responsible for helping businesses develop and implement effective branding and marketing strategies that drive growth and success
- My expertise includes identifying target markets, developing marketing campaigns, and crafting brand messages that resonate with customers.
Affiliate Training Facilitator - MSME Google My Business
Google
03.2021 - 12.2021
- As an Affiliate Training Facilitator for MSME Google My Business in the Philippines, I am responsible for encouraging small and medium-sized businesses to use online tools to level up their game during the pandemic
- My focus is on providing training and support to help businesses effectively utilize the resources available to them through Google My Business.
Sales and New Business Head
Negros Long Life Corporation
09.2019 - 10.2020
- As a Sales and New Business Head, I am responsible for driving business growth and success through the development and implementation of innovative sales and marketing strategies
- My expertise includes identifying new business opportunities and providing out-of-the-box solutions that greatly increase business productivity and revenue.
Marketing Manager
Chong Hua Hospital
08.2017 - 08.2019
- As the Marketing Manager for Chong Hua Hospital, I am responsible for leading the development of new business and strategies for the hospital by acquiring clients in predetermined market segments, including corporate business, hospitals, and the community.
Product Manager - Neighbour Partner Program
Xend Business Solutions Inc.
04.2017 - 08.2017
- As the Product Manager of the Neighbour Partner Program for Xend Business Solutions, I am responsible for expanding the company's business partners and developing our business portfolio
- This includes recruiting, retaining, and reviving our existing partners, as well as marketing and sales planning for new neighborhood partners.
Sales, Marketing and Customer Service Head
The Medical City South Luzon
02.2014 - 03.2017
- As the Sales, Marketing, and Customer Service Head for The Medical City South Luzon, I am responsible for leading the sales, marketing, and customer service teams in achieving the hospital's growth and success goals
- My responsibilities include developing and implementing strategies that drive business growth, managing budgets, and building and maintaining relationships with key stakeholders.
Brand Specialist - North Luzon Philippines
LBC Express Inc.
09.2010 - 10.2013
- As the Brand Specialist for North Luzon at LBC Express Philippines, I am responsible for promoting and strengthening the LBC brand in the region
- This includes developing and executing marketing campaigns, managing budgets, and building relationships with key stakeholders.
Corporate Marketing Officer
Jobstreet.com Philippines
10.2009 - 09.2010
- As a Corporate Marketing Officer for JobStreet.com.ph, I am responsible for developing and implementing marketing strategies that drive business growth and success
- This includes identifying target markets, developing marketing campaigns, and managing budgets to ensure that our marketing efforts are effective and efficient.
Corporate Communication Analyst
Wordtext Systems, Inc
05.2008 - 09.2009
- Corporate Communication - Autodesk i360 Sales Kit (Sales tool kit for Field Sales and Resellers for Proper Positioning of Autodesk Products), Account Revival - Symantec / McAfee Rush Hour Sale (Warehouse Pricing for old dormant accounts), Provincial Market Expansion - Provincial IT Starter Kit (Complete IT Product Package; Laptop, Anti - Virus, MS Office, Printer etc.)
Marketing Coordinator
Wordtext Systems inc
06.2007 - 05.2008
- Events Management for HP, Business Objects, Star Micronics, Autodesk, Sony, Reseller Loyalty Program - Pleasure of Rewards (Rewards Point System), Brand Activation for HP, Business Objects, Star Micronics, Autodesk, Sony
Tea House Attendant
Eagle Ridge Golf and Country Club
04.2006 - 05.2006
- Manages and tea house that serves as a canteen for the golf players, - Maintain the level of inventory, - Submit daily sales report of the Tea House performance for the day
Education
Bachelor of Science - Business Administration And Management
De La Salle University Dasmarinas
Dasmarinas, Philippines 04.2003 - 04.2007
Skills
Search Engine Optimization (SEO)
Paid Media Advertising
Campaigns
Social Media Marketing
Customer Acquisition
Social Media Platforms
Digital Marketing
Marketing campaign development
Partnership Development
Business Development
Brand Promotion
Strategic Planning
Market Analysis
Campaign Management
Advertising Management
Brand Development
Languages
Cebuano
Intermediate (B1)
Ilonggo
Intermediate (B1)
English
Bilingual or Proficient (C2)
Tagalog
Bilingual or Proficient (C2)
Timeline
Marketing Manager
Rua Seguridad Corp.
11.2022 - Current
Chief Operating Officer
DeliRush
05.2022 - 03.2023
Affiliate Training Facilitator - MSME Google My Business
Google
03.2021 - 12.2021
Affiliate Adviser
KinetX Sales and Marketing Inc.
11.2020 - 01.2024
Sales Representative for Philippines
Natura Charcoal Indonesia
10.2020 - 06.2023
Branding and Marketing Consultant
Bull Run Consulting Co.
09.2019 - 10.2023
Brand and Marketing Consultant
Simplified Marketing
09.2019 - 03.2023
Sales and New Business Head
Negros Long Life Corporation
09.2019 - 10.2020
Marketing Manager
Chong Hua Hospital
08.2017 - 08.2019
Product Manager - Neighbour Partner Program
Xend Business Solutions Inc.
04.2017 - 08.2017
Sales, Marketing and Customer Service Head
The Medical City South Luzon
02.2014 - 03.2017
Brand Specialist - North Luzon Philippines
LBC Express Inc.
09.2010 - 10.2013
Corporate Marketing Officer
Jobstreet.com Philippines
10.2009 - 09.2010
Corporate Communication Analyst
Wordtext Systems, Inc
05.2008 - 09.2009
Marketing Coordinator
Wordtext Systems inc
06.2007 - 05.2008
Tea House Attendant
Eagle Ridge Golf and Country Club
04.2006 - 05.2006
Bachelor of Science - Business Administration And Management
De La Salle University Dasmarinas
04.2003 - 04.2007
Founder
Balanghai Consumer Goods Trading
6 2013 - Current