Wilson Ledesma
Summary
Professional managerial candidate with deep understanding of operational excellence and team leadership. Proven ability to drive growth and enhance productivity through strategic planning and effective resource management. Emphasizes collaboration and adaptability to meet organizational goals, showcasing excellent problem-solving and decision-making abilities.
Overview
10
10
years of professional experience
Work History
General Manager
Terrapinn
04.2019 - 05.2025
- Oversee our satellite team in the Philippines across key departments—including sales, account management, guest relations, telemarketing, digital marketing, operations, and customer service—supporting more than 35 event portfolios throughout Southeast Asia.
Business Development Manager
Terrapinn
01.2018 - 05.2025
- Achieved 50% year-on-year revenue growth by securing high-value sponsorships across both new and flagship events in Asia.
- Played a key role in launching new event formats, including high-impact virtual conferences and regional in-person summits across Southeast Asia.
- Increased new client acquisition through strategic prospecting, needs-based selling, and personalized outreach campaigns targeting C-level decision-makers.
- Maintained and deepened relationships with key accounts, achieving high renewal rates through consistent communication and post-event ROI reviews.
Business Development Manager
Imapac
06.2017 - 12.2017
- Developed and executed strategic sales plans to secure sponsorships for high-profile conferences and B2B events across Asia.
- Managed a portfolio of key corporate clients, ensuring long-term sponsorship renewals through exceptional account servicing and customized packages.
- Conducted face-to-face and virtual meetings with senior executives to understand their business priorities and co-create integrated sponsorship solutions.
Account Executive
Terrapinn
10.2015 - 06.2017
- Heading delegate sales, exhibition, and sponsorship for major B2B conferences across Asia, overseeing end-to-end commercial strategy and client engagement.
Education
MBA - Master in Business Administration
University of Negros Occidental - Recoletos
Bacolod City, Philippines03-2014
Bachelor of Science - Nursing
Riverside College
Bacolod City, Philippines03-2011
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Client relationship building
- New business development
Timeline
General Manager
Terrapinn
04.2019 - 05.2025
Business Development Manager
Terrapinn
01.2018 - 05.2025
Business Development Manager
Imapac
06.2017 - 12.2017
Account Executive
Terrapinn
10.2015 - 06.2017
MBA - Master in Business Administration
University of Negros Occidental - Recoletos
Bachelor of Science - Nursing
Riverside College
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