Wen DAI
Summary
Dynamic and interest-driven Operations Lead with a strong background in managing high-performing e-commerce and live-streaming teams. Extensive expertise in TikTok live-streaming, including product bundling strategies, pricing mechanisms, and campaign execution for multiple brands. Skilled in team recruitment and training, with a proven track record of optimizing digital advertising strategies to drive user acquisition and business growth. Adept at collaborating with cross-functional teams to develop innovative solutions and deliver measurable outcomes.
Overview
5
5
years of professional experience
Work History
Operation Lead
Holysheep E-Commerce
10.2023 - Current
- Led the operation of TikTok accounts for over 30 brands across diverse categories, including fashion, beauty, home appliances, 3C products, and jewelry,, driving impactful sales of livestream and short videos.
- Developed and executed strategies for high-profile campaigns- Super Brand Day for 4 different brands, overseeing the entire process from planning to implementation. Achieved impressive sales performance, with a daily GMV of $20K per account, consistently surpassing targets.
- Managed the recruitment and training of over 80 hosts and operators, ensuring they were equipped with the necessary skills to execute live-streaming and short video content effectively.
- Analyzed live-streaming performance data like CTR CO to optimize live strategies , provided product bundling recommendations, developed effective advertising strategies, and optimized pricing mechanisms to drive sales growth for sellers.
Operations & Marketing Manager
Yimadangxian Information Technology Co., Ltd.
04.2022 - 05.2023
- Spearheaded the analysis of over 1,000 data points across various platforms, optimizing promotional strategies and marketing campaigns, resulting in a 10x ROI on the best-performing campaigns.
- Led the advertising operations for a mystery box campaign with a budget exceeding $400,000, Designed and executed tailored ad strategies setting clear performance targets and continuously monitoring campaign progress to ensure optimal results.
TikTok Advertising Specialist
Chuangguo Cultural Media Co., Ltd.
04.2021 - 03.2022
- Managed multi-platform campaigns (mostly on TikTok,) for sectors like e-commerce and live-streaming, optimizing keyword targeting and landing pages to improve customer conversion rates.
- Conducted comprehensive data analysis and provided clients with actionable insights, reducing customer acquisition costs.
HR & Creative Trainee
Fuzhou Hongxing Commercial Management Co., Ltd.
07.2020 - 12.2020
- Conceptualized and executed an annual employee event with over 300 participants, everybody had a great fun.
- Assisted in executing marketing campaigns and grew social media group membership by 300% during Halloween.
Education
Bachelor - Archaeology
Shanxi University
07.2020
Skills
- TikTok Live-Streaming Operations
- E-commerce Strategy & Execution
- Super Brand Day Campaigns
- Product Bundling & Pricing Strategies
- Sales Performance Optimization
- Team Management & Leadership
- Recruitment & Training
- Data Analysis & Reporting
- Advertising Strategy
- Cross-Functional Collaboration
Languages
English (CET-6)
Chinese (Mandarin)
Hakka
Hobbies and Interests
- Skiing
- Swimming
- Fanart
Timeline
Operation Lead
Holysheep E-Commerce
10.2023 - Current
Operations & Marketing Manager
Yimadangxian Information Technology Co., Ltd.
04.2022 - 05.2023
TikTok Advertising Specialist
Chuangguo Cultural Media Co., Ltd.
04.2021 - 03.2022
HR & Creative Trainee
Fuzhou Hongxing Commercial Management Co., Ltd.
07.2020 - 12.2020
Bachelor - Archaeology
Shanxi University
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