Vladyslav Moskalenko

Project Description: Nebula is one of the world's largest spirituality marketplaces, connecting users with professional advisors through chat and audio consultations. The platform serves 60M+ users worldwide across Web, iOS, and Android. My product scope included chat and audio experiences, advisor availability and matching, as well as the monetization ecosystem, including subscriptions, one-time purchases, introductory offers, and other payment features.

Responsibility:

- Led 3 cross-functional teams (iOS, Android, Web)

- Conducted product discovery, validated hypotheses, and launched A/B experiments

- Owned the product backlog and roadmap, prioritising features based on business objectives and user needs

- Managed and facilitated end-to-end Scrum process, coordinating cross-functional teams to deliver projects on time and within scope.

- Planned and coordinated sprint and release activities

- Defined requirements, user stories, and acceptance criteria for A/B test implementation

- Accepted delivered features and ensured quality before release - Collaborated with stakeholders, designers, and engineers to define product solutions

- Created and maintained product documentation, ensuring accuracy and relevance for all stakeholders involved.

- Analyzed product metrics to drive data-informed decisions

- Conducted user and competitor research to identify product opportunities

Achievements:

• Successfully delivered hundreds of product A/B experiments, validating hypotheses and optimizing key business metrics.
• Proposed and led E2E a/b testing a product hypothesis that increased D1/D3 retention by 24%, CR to purchase by 13%, and CR to session by 29%.
• Led a cross-platform UX audit, identifying usability issues, prioritizing product improvements, and driving the implementation of UX enhancements and bug fixes.
• Led the adoption of a cross-platform design system, improving UI consistency and development efficiency.
• Created a comprehensive product knowledge base, documenting product logic, business rules, and feature specifications.
• Established and optimized Scrum processes, improving planning, collaboration, and delivery efficiency.

Team size: 19 member

Project size: 300+ members

Project Description: Mobile development of BetterMe:Health & Wellness app (IOS &Android). The platform serves 110M+ users worldwide. Main focus on increasing ARPU, Retention and reducing Cancellation rate

Responsibilities:

• Full cycle of PO/BA activities
• Leading 2 cross-functional teams(IOS/Android)
• Setting OKRs and managing its accomplishment
• Creating and testing hypotheses
• Conducting A/B tests
• Tracking and analyzing metrics using Amplitude
• Defining solution based on business/user needs
• Backlog management
• Planning phases/sprints and releases
• Acceptance deliverables/designs
• Prototyping
• Competitor/Market analysis
• Managing Subscriptions/Offers on Apple Store Connect and Google Play Market
• Collaborating closely with various departments (Marketing, Legal, Support, and Healthcare SMEs)

Achievements:

• Implemented Referral program on both platforms (IOS/Android)
• Increased App Rating 4.1+ on TrustPilot
• Implemented meal management feature

Team size:

IOS: 9 members

Android: 8 members

Project Description: Building MVP of Marketing platform from scratch for the company ‘Bungie’ based in the USA. This platform enables the launch of targeted campaigns for Bungie games, allowing precise customization of target audience, content, and localizationfor each user. It includes features to schedule campaigns, conduct experimentation through A/B testing, measure results with detailed statistics, and enforce complex governance rules. Furthermore, the platform accurately tracks user preferences and permissions, ensuring optimal engagement and adherence to privacy regulations.

Responsibility:

• Full cycle of PO/BA activities
• Leading cross-functional team and establishing clear objectives (Devs, QAs, Designers)
• Business/User needs definition
• Solution definition
• Regular collaboration with business stakeholders from client side
• Backlog management
• Planning phases/sprints and releases
• Sign off deliverables/designs (including BE work by AWS, Swagger, PostgreSQL)
• Prototyping (Figma/Balsamiq)
• Building product roadmap with PdM
• Documenting and maintaining requirements/project documentation (User Stories, tech details: APIs, DB schemas(ER diagram); plans, reports etc.)
• Modelling processes/requirements (BPMN, UML diagrams)
• Leading scrum ceremonies (Refinement, Sprint planning, Demo, Retro)
• Facilitate UAT

Achievements:

- Led the successful launch of MVP of a marketing platform from inception, integrating seamlessly with four external entities, three of which were developed from scratch.

- Garnered highly positive feedback from Bungie sponsor, underscoring the platform's effectiveness and value in meeting organizational objectives

Team size: 13 members

Project size: ≈65 members

(Country: USA, Ukraine, UK)

Project Description: Conducting discovery for the development of a Staffing Management tool at EPAM, enabling seamless and automated management of the hiring process between EPAM and its clients.

Responsibilities:

• Setting up business analysis approach for the project
• Elicitation requirements
• Managing requirements
• Defining user/business needs
• Proposing solutions
• Defining MVP scope
• Creating discovery artifacts: Vision & Scope/Prototypes
• Modelling processes/requirements (BPMN, UML diagrams)
• Prototyping

Achievements:

• Successfully completed the discovery phase, capturing needs and requirements and translating them into Vision & Scope, Architect specifications, and Prototypes.
• Defined the scope for the Minimum Viable Product (MVP).
• Established Business Analyst approach for the project

Team/Project size: 7 members (Country: USA, UK, Ukraine)

Project Description: Building MVP of Self-Publishing tool for the Epic Games company based in the USA. The SPT empowers game owners to seamlessly publish their products on the Epic Games Store without direct intervention from the Epic team. With end-to-end configuration capabilities, users can manage the entire publishing process within the tool, including setting product details, uploading artifacts, configuring custom prices and content for over 150 countries, and efficiently managing products within the Epic Store ecosystem. Additionally, the tool enables users to create their own pool of games and assign specific users to manage them effectively, providing control and flexibility in game management.

Responsibilities:

• Full cycle of PO/BA activities
• Leading 2 cross-functional teams and establish clear objectives (Devs, QAs, Designers, Copywriter)
• Business/User needs definition
• Solution definition
• Regular collaboration with business stakeholders from client side
• Backlog management
• Planning phases/sprints
• Signing off deliverables/design
• Coordinate development with 4 internal and the 3 customer's teams
• Documenting and maintaining requirements/project documentation
• Creating guides for the distribution team
• Leading refinements/planning/demo sessions
• Facilitate UAT

Achievements:

• Successfully implemented crucial functionality of the SPT, like Roles & Permissions, applying Agreements for users of SPT (game owners), ensuring full compliance with regulatory requirements.
• Implemented numerous Product Configuration features to empower users to publish their products on the Epic store with advanced product management capabilities.

Project size: ≈93 members

1st team: 10 members

2nd team: 9 members

(Country: USA, China, Canada, Ukraine, Spain, India)

Project Description: Enhance the purchase journey, aiming to increase conversion rates and elevate user experience. Additionally, developed digital repair journeys to efficiently resolve user issues with products online without support team. Managing product catalogs for BT, a leading telecommunication company based in the UK.

Responsibilities:

• Elicitation and Managing requirements
• Facilitating team with requirements through the development life cycle
• Leading refinements/planning/demo sessions
• Proposing solutions to increase conversion rate/cross-selling and simplify the customer experience
• Proposing AEM solutions
• Facilitating UAT and conducting training for content authors
• Creating UAT docs/Guides/Supporting materials for users
• Improving processes on the project
• Creating Adobe Analytics and analyzing obtained data for further enhancements
• Performing competitor analysis
• Participating in product discovery and product growth activities
• Tracking dependencies among teams (4)

Achievements:

• The user experience of the digital purchase journey is cut above the main competitors: Vodafone/Virgin/Sky based on user research.
• Launched features that allowed increasing conversion rate up to 24%.
• Improved UAT process Improved requirement management process
• Created and maintained a knowledge base
• Adopted BA approach based on the project needs and created key artifacts for theproject: RACI matrix/CR/ Communication plan/DOR&DOD

Team size: 16 members (Country: UK, Ukraine, India, France, Romania) Project size: ≈ 120 members

Project Description: Developing the Examinator portal to do examinations of employees and students across various disciplines, while providing robust support for examinators. The portal includes user management functionalities and test administration capabilities, ensuring seamless execution of examinations and efficient management of users and tests.

Responsibility:

• Elicited, analyzed, and documented business requirements
• Facilitated backlog refinement, sprint planning, demos, and requirements throughout the development lifecycle
• Created wireframes and collaborated with stakeholders to define product solutions

Achievements:

• Successfully translated stakeholder needs into clear, actionable requirements
• Delivered features that met business expectations and were successfully adopted
• Established structured documentation practices, improving team alignment and delivery efficiency