VICTORIA C. PAREDES
Pasig
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
Segment Marketing Manager
Globe Telecoms
Philippines
11.2019 - 12.2023
- Oversaw Healthcare, Hospitality, Information Technology and Professional Services for enterprise clients
- Created programs for industry-specific solutions to solve pain points for various clients’ digital and connectivity needs
- Launched partnership within the Globe Group to increase value exchange and long-term profitability of the business
- Oversaw P&L for mobile wireless portfolio
- In charge of segment-wide marketing budget
- Milestones: Launched a webinar with a live demo cyberattack for healthcare to demonstrate cybersecurity solutions to Enterprise clients
- Launched the first experiential event using our own products and services for the on-ground engagement
- Partnered with AirAsia Super App and KPMG as guest speakers for a data-driven conversation with our B2B clients
- Launched an SDWAN campaign for real estate and properties in Luzon which intended to provide affordable connectivity through bundling technology solutions to multiple industries.
Marketing Head
CuroTek
Philippines
12.2018 - 11.2019
- Implemented overall communication strategy for the rebranding of the firm
- Supported Go To Market programs to support sales targets
- Mounted annual vendor events that garnered 80% attendance rate and qualified marketing leads
- Drove the SEO and SEM framework at the height of the rebranding phase
- Executed content writing & PR articles to enhance the visibility of the brand
- Strengthened partnership programs for our affiliates.
Sr. Business Development Manager
CuroTek
Philippines
01.2016 - 12.2018
- Handled account management for government, banking and finance, energy, and healthcare sector
- Garnered the most notable win for full managed IT services for The Department of IT needs in 2017.
Sr. Executive, Marketing Communications for Ad & Promo
Sony Inc.
United Arab Emirates
06.2015 - 09.2015
- Oversaw Middle East, Turkey, and Africa trade marketing communication, advertising copy and layout for hi-res audio and headphone.
Executive, Corporate Communications
Drew & Napier LLC
Singapore
03.2011 - 07.2014
- Oversaw press mentions and monitoring editorial calendars of key publications and ad placements and submission of lawyers’ publications legal magazines
- Organized & lead industry-related seminars & co-creating business conferences with the agency to get maximum media mileage
- Research on competitors’ current ranking in the market, any noticeable exposure in the mainstream media
- Demonstrated ways on how to get more exposure to other media platforms partnerships, speaking engagements or TV guestings and mentions on news articles
- Tracked analytics via Google Analytics, perforating content via LinkedIn & other relevant medial channels.
Marketing Manager
The Anderson Group
Singapore
12.2009 - 03.2011
- Created a revenue model for its property management business
- Implemented sales processes and come up with technical support flow to address property owners to resolve issues and request in a timely manner.
Education
Bachelor of Arts - Communication Arts
Miriam College
NCR03-2003
Skills
- Customer Acquisition
- Partnership Marketing
- Marketing campaign management
- Budget Administration
- Partnership Development
- Digital Marketing
- Data Analytics
- Competitor Analysis
- SEO Optimization
- Staff Management
- Project Management
- Corporate Communications
- Brand-building strategies
- Brand Promotion
- Sales Enablement
- Business Development
- Marketing campaigns
- Marketing campaign development
- Customer Relationship Management (CRM)
- Go-to-market strategy development
- KPI Tracking
- Web Analytics
- Strategic Planning
- Customer Segmentation
- Market Analysis
- Marketing Analytics
Affiliations
- Hobbies include the following sports -badminton, golf, softball, volleyball, billiards
- Volunteer at Shore It Up, an environmental group tasked to help clean up Philippine's shores
Timeline
Segment Marketing Manager
Globe Telecoms
11.2019 - 12.2023
Marketing Head
CuroTek
12.2018 - 11.2019
Sr. Business Development Manager
CuroTek
01.2016 - 12.2018
Sr. Executive, Marketing Communications for Ad & Promo
Sony Inc.
06.2015 - 09.2015
Executive, Corporate Communications
Drew & Napier LLC
03.2011 - 07.2014
Marketing Manager
The Anderson Group
12.2009 - 03.2011
Bachelor of Arts - Communication Arts
Miriam College
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