Veronica Kate Lacson
Digital Marketing Specialist
Bay, Province Of Laguna,LAG
Summary
Knowledgeable Digital Marketing Specialist with solid background in creating and executing successful digital marketing campaigns. Proven track record in enhancing brand presence and driving engagement through innovative strategies. Demonstrated expertise in SEO and content marketing to optimize online visibility and lead generation.
Overview
3
3
years of professional experience
1
1
Certification
2
2
Languages
4
4
years of post-secondary education
Work History
Customer Service Advisor
Concentrix
09.2022 - 02.2025
- Enhanced customer satisfaction by addressing and resolving issues in a timely manner.
- Contributed to team meetings with valuable input, fostering a collaborative work environment.
- Responded to customer needs through competent customer service and prompt problem-solving.
- Improved first-call resolution rates by providing accurate information and effective problem-solving skills.
Digital Marketing Specialist
VXI Global
12.2021 - 07.2022
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Evaluated market trends to stay current on consumer and competitor changes.
Education
Bachelor of Science - Agricultural And Biosystems Engineering
University of The Philippines Los Banos
Los Banos, Province Of Laguna, Philippines 02.2021 - Current
Skills
Digital marketing
Search engine optimization (SEO)
Social media marketing
Keyword research
Email marketing campaigns
Campaign planning
Communication skills
Market research and analysis
Dispute resolution
Research and due diligence
Problem resolution
Customer service
Certification
A-to-Z Digital Marketing Course: Paid Ads, SEO, GA4, GTM Training - March 2025
Timeline
A-to-Z Digital Marketing Course: Paid Ads, SEO, GA4, GTM Training - March 2025
03-2025
Customer Service Advisor
Concentrix
09.2022 - 02.2025
Digital Marketing Specialist
VXI Global
12.2021 - 07.2022
Bachelor of Science - Agricultural And Biosystems Engineering
University of The Philippines Los Banos
02.2021 - Current