Summary
Overview
Work History
Education
Skills
Awards Recognition
Key Qualifications
Timeline
Generic
VERNA MOSQUERA

VERNA MOSQUERA

General Trias

Summary

Over 22 years of extensive working experience in Sales , Process and Quality from various fast moving consumer goods, electronics & manufacturing companies locally and overseas

Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.

Self-motivated outside sales professional experienced in both technical and non-technical, fast-paced team environments.

Overview

27
27
years of professional experience

Work History

Modern Trade Developer ( Home Market)

Coca-Cola Beverages Philippines
03.2018 - Current
  • Distribution of Coca-Cola products to Home Market channels in assigned area specifically Pateros/ Pasig/Taguig/Edsa/Kalayaan/Makati
  • Oversees branch sales operations (order generation to accounts and receivable collection) for modern trade national and regional key accounts (supermarket/convenience store and petrols), including Unimec/ Nesabel Pateros Supermarket/ San Joaquin Unisave, Shell Select, Petron Treats and among others
  • Leads merchandisers assigned in the territory on implementation of branch execution guidelines
  • Activation of outlets through proper executions of standard merchandising
  • Monitor and maintains property of Coca Cola ( TOT service/ CDE ( Chiller).
  • Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
  • Managed a diverse portfolio of key accounts, ensuring timely delivery of products or services while maintaining high levels of customer satisfaction.
  • Delivered exceptional customer service by promptly addressing inquiries or concerns from key accounts, resulting in increased loyalty and trust from clients.
  • Maintained ongoing communication channels with key account representatives, keeping them informed about product updates, promotions, and other relevant news.
  • Implemented strategic initiatives aimed at expanding market share among top-tier clients within the assigned territory.
  • Optimized sales performance by identifying opportunities within existing key accounts and upselling accordingly.
  • Created sales forecasts to target daily, monthly and yearly objectives.

General & Modern Trade Developer (Mixed Channels Developer)

Coca-Cola FEMSA Philippines Inc.
03.2013 - 03.2018
  • Distribution of Coca-Cola products to tertiary channels in assigned area specifically Antipolo DC & Pasig City/ BGC Taguig and Market Market Mall ( all accounts inside the mall ) including Metro Gaisano Supermarket ( booking for all 14 branches ) and Station Square - Ayala account
  • Oversees branch sales operations (order generation to accounts and receivable collection) for modern trade national and regional key accounts (retail and food service accounts), including Puregold, Robinsons Supermarket, Mercury Drug, Shell Select, Petron Treats, Mang Inasal, ChowKing, among others
  • Ensure physical deliveries of Delivery Partner to book outlets to ensure availability and product domination in my area
  • Activation of outlets through proper executions of standard merchandising
  • Monitor and maintains property of Coca Cola ( TOT service/ CDE ( Chiller) and Bmobile for ordering
  • Penetration and conversion of account from competitors to Coke
  • Hit monthly targets and deliverables ( Saes Volume/ Reports and Survey).
  • Maintained ongoing communication channels with key account representatives, keeping them informed about product updates, promotions, and other relevant news.
  • Boosted customer satisfaction with regular follow-ups and timely resolution of issues.
  • Coordinated with operations teams to guarantee timely delivery of products or services as promised during process.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Analyzed sales to manage life cycle of product, inventory models and selling rates.
  • Informed customers of promotions to increase sales productivity and volume.

Sales Executive

Sunfull Green Technology Phils. Inc.
01.2012 - 01.2013
  • Contributes to LED products sales by developing new and by managing existing customers globally
  • Ensures timely quotations and pro-forma invoice submissions to customers, as well as order fulfillment through collaborative relationships with internal teams (marketing, engineering support and customers).
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.

Senior Technical Sales Advisor

EON Digital/ SmartHome General Trading LLC
01.2007 - 01.2009
  • Ensures customer's total satisfaction through attending to all walk-in and advising customers' needs and queries, through resolving customer complaints, and through maintaining eye-catching, effective displays within the stores.
  • Led product demonstrations at trade shows and conferences to showcase features, benefits, and advantages over competing options in the market.
  • Maximized territory performance by strategically planning visits to ensure optimal coverage of potential leads within a given region.
  • Provided technical expertise during contract negotiations, ensuring client requirements were met while maintaining company profitability.
  • Recommended product and explained features and costs to help customers make educated buying decisions.

Process Quality Control

SWENC Technology Co. Ltd.
10.2004 - 10.2005
  • Maintains the quality and reliability of products and services: by testing of products (materials, parts, and finished goods) throughout the production process and under a variety of conditions
  • Coordinates the activities required to meet quality, yield, and safety standards, which include the development and implementation of standards and methods for inspection, testing, evaluation, and disposition of discrepant material, and assessment of costs and responsibility on discrepant material.
  • Optimized inspection techniques to reduce inspection times without compromising accuracy or precision in measurements.
  • Championed the integration of advanced technology into manufacturing processes, improving throughput rates while maintaining high-quality standards.
  • Conducted root cause analysis to identify areas of improvement, leading to increased product reliability.
  • Provided technical support in troubleshooting process-related problems, resulting in improved production efficiency.

Process Quality Control Supervisor

Intel Technology Philippines Inc. -Cavite
09.2000 - 09.2004
  • Manages problem escalation by performing root cause analysis, by proposing corrective actions, and by containing and disposing defective products
  • Supports failure analysis and evaluation of new products and Indirect Material
  • Performs process experiments and evaluations for quality, and productivity and yield improvements
  • Conducts training and orientation on operator during changes on process Standard Operating Procedures and specification.
  • Coordinated disposal of discrepant materials unsuitable for rework or recycling.
  • Supervised and directed quality control personnel through effective mentoring, coaching and work delegation.
  • Provided detailed reports on quality metrics, enabling management to make informed decisions regarding process improvements.
  • Implemented corrective actions in response to identified deficiencies, preventing recurring issues and maintaining high-quality standards.
  • Trained personnel in proper sampling techniques, raw materials testing protocols and finished product inspection and testing strategies.

Manufacturing Technician

Intel Manufacturing Philippines Inc. -Makati City
05.1997 - 09.2000
  • Performs assembly equipment conversions and resolve related issues during production
  • Performs calibration and preventive maintenance that conform to specifications and upkeep records
  • Maintains good housekeeping in the production area, ensuring good safety practice and also safe custody tools, equipment and other properties belonging to the module
  • Installs/ repairs measuring and control instruments for semiconductor processing and manufacturing
  • Troubleshoots existing automated production systems; detects and repairs errors; and carries out a range of tests and analyses of systems and equipment
  • Designs specifications, schedules and technical reports, control schedules, and budgets
  • Implements and administers specialized and standard test equipment to diagnose, test and recognizes the performance of electrical and electronic components, assemblies and systems.
  • Documented all manufacturing activities, maintaining accurate records for reporting purposes and quality assurance audits.
  • Troubleshot equipment issues, minimizing downtime and keeping production on track to meet deadlines.
  • Maintained a safe work environment by enforcing safety protocols and conducting routine inspections.
  • Calibrated machines to maintain required productivity levels and adherence to quality standards.
  • Performed routine equipment calibration to maintain consistent product quality and adherence to specifications.

Education

Bachelor of Science - Industrial Technoly-Major Electronis

University of Makati
Makati City, Metro Manila, Philippines
04.2001 - 05.1998

Internet Application Developer- Short Course

Informatics Computer Institute, Cavite Philippines
Cavite City, Province Of Cavite, Philippines
04.2001 -

Skills

  • Relationship Management
  • Key Account Management
  • Client Relationship Building
  • Account Management
  • Multitasking Abilities
  • Time management abilities
  • Advanced Product Quality Planning
  • Sales strategy
  • Order Management
  • Customer Service

Awards Recognition

  • Top Modern Trade Developer GMA- Home Market Full Year 2018 and 2019 (back to back) - Coca-Cola Beverages Phils Inc.
  • 10 years Service Award - Coca-Cola Beverages Phils. Inc
  • 5 years Service Award - Intel Technology Phils.- Cavite

Key Qualifications

Over 22 years of extensive working experience in Sales, Process and Quality from various fast moving consumer goods, electronics & manufacturing companies locally and overseas

Timeline

Modern Trade Developer ( Home Market)

Coca-Cola Beverages Philippines
03.2018 - Current

General & Modern Trade Developer (Mixed Channels Developer)

Coca-Cola FEMSA Philippines Inc.
03.2013 - 03.2018

Sales Executive

Sunfull Green Technology Phils. Inc.
01.2012 - 01.2013

Senior Technical Sales Advisor

EON Digital/ SmartHome General Trading LLC
01.2007 - 01.2009

Process Quality Control

SWENC Technology Co. Ltd.
10.2004 - 10.2005

Bachelor of Science - Industrial Technoly-Major Electronis

University of Makati
04.2001 - 05.1998

Internet Application Developer- Short Course

Informatics Computer Institute, Cavite Philippines
04.2001 -

Process Quality Control Supervisor

Intel Technology Philippines Inc. -Cavite
09.2000 - 09.2004

Manufacturing Technician

Intel Manufacturing Philippines Inc. -Makati City
05.1997 - 09.2000

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