Tony DeMaio
Palm Desert
Summary
Tony DeMaio is a dynamic community leader, veteran advocate, first responder, and entrepreneur whose career has been defined by innovation, leadership, and service.
Results-driven professional prepared to lead and inspire teams towards achieving organizational goals. Extensive experience in developing and executing strategic initiatives that drive growth and operational excellence. Strong focus on team collaboration and goal achievement, adaptable to changing business needs. Skilled in strategic planning and financial management.
Overview
2026
2026
years of professional experience
Work History
Chief Executive Officer
Team Fit Inc.
- A manufacturer of computerized fitness testing equipment, he sold the company to PKI International, a division of Nichi of Japan.
Life-Time Management
- Produced time management systems and sales seminars for over 200 corporations. Sample of Clients: Arco, 3-M, General Electric, ReMax, Century 21, Allstate, and Farmers. The company also publishes time management systems and produces sales seminars, featuring notables like Tony Robbins, Fred Pryer, and Tom Hopkins, to sell the company's products to their customer bases. Life-Time management operated an in-house printing division. Life-Time Management has trained over 200,000 people.
Founder
Duraflex Sports Products
- Manufactured fitness products and skateboards. Marketing to major department stores and sporting goods stores, including JCPenney’s, K-Mart, Target, Big 5, and Oshman's. He oversaw the operations of more than 150 employees and a national sales staff with 67 reps. Duraflex produced 60,000 pieces of fitness equipment a month and 6,000 skateboards a day.
High School Football Coach
John Burroughs High School
- Served as a high school football coach.
Assistant Football Coach
University of California, Los Angeles (UCLA)
- Served as an assistant football coach under Head Coach Dick Vermeil.
Founder
Helping Heroes USA
01.2017 - Current
- He brings his passion to support veterans, active-duty military personnel, and first responders. Through suicide prevention programs, community outreach events, and nationwide campaigns, Tony champions mental health and connection for those who serve.
Chairman of the Board of Directors and Chief Executive Officer
Big Media USA
01.2004 - Current
- BMBC produced over 20,000 Podcasts, and Tony has interviewed in excess of 3,000 professionals.
- Premier Internet Broadcast Entertainment and Media Networks reaching global consumer markets to entertain, educate, and showcase products and services.
Salesperson
CarMax
01.2017 - 01.2019
- Tony DeMaio became CarMax's #1 salesperson in the country in his first six months of employment. This has never been accomplished before, and it is quite a task, considering that CarMax employs over 8,000 salespeople.
- Breaking all sales records at the Burbank CarMax Store: Tony’s 23-month average of 35 cars per month, the store's average for salespersons at 8 cars per month, and the monthly high car sales record of 49.5 cars in one month. One day, the sales recorded 8 cars, and the store achieved the highest closing percentage.
Director of Business Development
Project Hero & Ride to Recovery
01.2014 - 01.2017
- Working with Major Sponsors and promoting cycling events across the US.
Consultant for Business Development
Serious Cycling
01.2015 - 01.2016
- Two Pro Bike Shops in Northridge and Agoura Hills. Developed various marketing programs and cycling events.
Director of Business Development
Galpin Motors
01.2011 - 01.2014
- Responsible for the development and implementation of community outreach and sales programs. Managed a team of seven spokespeople and assisted in the training of 285-person staff.
- The world’s #1 Ford dealership for over 30 consecutive years.
Founder and Chief Executive Officer
Healthy America Campaign Inc. (HAC Inc)
01.1994 - 01.2003
- The company sold health and fitness screening programs, vitamins, skin, and hair care products. It developed the only non-hospital-based health screening facilities in collaboration with Blue Cross of California’s Check Up Centers of America Division.
Education
Bachelor of Science - Business
Cal Lutheran Universty
Thousand Oaks, CA06-1975
Skills
- Organizational leadership
- Executive leadership
- Risk management
- Staff management
- Operational leadership
- Organizational growth
Timeline
Founder
Helping Heroes USA
01.2017 - Current
Salesperson
CarMax
01.2017 - 01.2019
Consultant for Business Development
Serious Cycling
01.2015 - 01.2016
Director of Business Development
Project Hero & Ride to Recovery
01.2014 - 01.2017
Director of Business Development
Galpin Motors
01.2011 - 01.2014
Chairman of the Board of Directors and Chief Executive Officer
Big Media USA
01.2004 - Current
Founder and Chief Executive Officer
Healthy America Campaign Inc. (HAC Inc)
01.1994 - 01.2003
Chief Executive Officer
Team Fit Inc.
Life-Time Management
Founder
Duraflex Sports Products
High School Football Coach
John Burroughs High School
Assistant Football Coach
University of California, Los Angeles (UCLA)
Bachelor of Science - Business
Cal Lutheran Universty