Tisha Noleen Doller

Experience in strategic communication, audience engagement, and branding—skills that translate into employer branding, internal communications, and talent attraction initiatives.

• Managed multiple social media platforms, ensuring a consistent brand voice and messaging, demonstrating expertise in communication strategy applicable to employer branding.
• Created engaging content that strengthened brand identity and audience connection, showcasing skills in crafting messaging that resonates—valuable for employee engagement initiatives.
• Optimized content scheduling based on platform-specific analytics, demonstrating strategic planning and data-driven decision-making relevant to HR operations.
• Successfully built an engaged audience by sharing valuable, audience-centric content—translating to skills in talent attraction and employer branding.
• Monitored digital trends and emerging platforms, applying new strategies to enhance audience engagement, a skill transferable to internal communication strategies in HR.
• Collaborated cross-functionally with marketing, creatives, and stakeholders to develop and execute communication strategies that aligned with business objectives, showcasing the ability to work with diverse teams, a key HR skill.

Major Projects

Chowking Social Media Campaign (2025)

• Developed a comprehensive campaign strategy, including a content calendar tailored for Gen Z audiences—similar to designing internal engagement programs.
• Led creative direction for photoshoots, managing shot lists and ensuring visual storytelling aligned with campaign goals—applicable to employer branding materials.
• Optimized content and posting schedules, improving brand engagement and visibility—demonstrating data-driven decision-making skills essential in HR operations.

Maestro Barbershop Social Media Management (2024-2025)

• Created and executed a content calendar aligning with engagement goals—similar to managing internal HR communication plans.
• Featured key stakeholders (clients and influencers) to enhance brand credibility—relevant to highlighting employee success stories in HR branding.
• Led a successful rebranding initiative, elevating online presence—paralleling employer brand-building strategies.

The Mind Museum and BAFI Social Media Plan (2024)

• Developed a strategic communication plan to promote exhibits and engage a wider audience, demonstrating experience in employee and community engagement.
• Leveraged trend-based content strategies to effectively connect with Gen Z, showcasing adaptability in communication approaches—valuable for HR engagement programs.
• Crafted compelling copy and captions to enhance brand messaging—similar to internal HR content creation for engagement and retention.

Pop Up Digital Company Brandbook for SMM (2024)

• Developed a comprehensive brandbook detailing company positioning and services—parallel to creating an Employer Value Proposition (EVP) framework for HR branding.
• Presented case studies to establish brand credibility, mirroring the way HR showcases employee experiences and workplace culture.
• Created rebranding strategies that demonstrated company growth, applicable to HR-led company culture initiatives.

Max's Group SMM 2025 Pitch (2024)

• Developed a communication strategy for Max’s Group, emphasizing brand storytelling—demonstrating skills in strategic messaging, relevant to HR initiatives.
• Aligned content distribution across platforms to reach different audience segments, similar to how HR tailors messaging for diverse employee groups.
• Provided creative direction for visual storytelling, emphasizing key themes like family, celebrations, and milestones—applicable to HR-led company culture campaigns.

• Produced public relations and promotional materials, demonstrating strong copywriting skills.
• Conducted training and development sessions for new members and junior officers, enhancing their skills and knowledge.
• Served as Project Head for multiple lecture series and research writing programs, ensuring successful execution and participant satisfaction.
• Coordinated external and internal partnerships within and outside the University, fostering collaborative efforts.

• Strengthened collaboration in opening opportunities for mass communication and media relations.

• Contributed to research, promotion, and management of Philippine historical sites and educational activities, enhancing development of country's history and culture.
• Published 3 online articles as part of agency's press release efforts, demonstrating strong writing and content creation skills.
• Tallied scores and conducted reports on surveys to assess public feedback and engagement, showcasing analytical skills.
• Sorted, organized, and maintained files to ensure efficient record-keeping, and documented minutes of meetings for events, highlighting attention to detail and organizational skills.

• Supported engaging, fun, and smooth-running events by helping with organization and planning.
• Used strong interpersonal communication skills to convey information to others.
• Helped in the organization's advocacy to be an aid to community development

• Optimized resource allocation by analyzing operational needs and reallocating resources to maximize efficiency across all functions.
• Produced 1 documentary regarding the situation of students in a pandemic setting, demonstrating strong writing and storytelling skills.
• Co-planned the production of 10 interactive episodes for kids' learning during the pandemic, showcasing project management and creative skills.
• Contributed to the provision of a community library and distance learning resources for kids, supporting educational development and community engagement.

• Collaborated with team members to develop innovative strategies for member retention and increased participation in programs.
• Obtained knowledge on legal concepts and society formation